Does Better Technology Really Mean More Sales?
Does better technology actually lead to better sales results? According to field sales professionals in the UK and South Africa, the answer is a clear yes. When asked how mobile sales apps support their selling efforts, they identified the top five ways technology helps drive sales success.
Why Some Sales Professionals Still Resist Technology
Many discussions around sales technology adoption focus on why some sales professionals are hesitant to embrace it. Our surveys reveal that this “tech resistance” often stems from frustration with tools that weren’t designed for field sales use — systems that complicate processes instead of simplifying them.
However, the data also shows how these barriers can be overcome with the right mobile sales app and CRM tools that align with how reps actually work in the field.
The Positive Impact of Sales Technology
Sales technology is transforming how field sales teams work — and the results are overwhelmingly positive. The majority of field sales representatives report that tools like mobile sales apps and CRM platforms not only make their jobs easier but also help them sell more effectively.
In fact, a large portion of sales reps say technology supports their sales efforts “a lot,” especially when it comes to saving time, improving accuracy, and building stronger customer relationships.
The Top 5 Ways Technology Drives Sales Success
Our recent survey of field sales professionals in South Africa and the UK revealed the top five ways sales technology empowers sales teams to achieve success. From cutting down on admin time to enhancing customer engagement and boosting visibility, it’s clear that digital tools are now essential to sales growth and performance.
Conclusion: Empowering Sales Teams Through the Right Technology
The evidence is clear — better technology truly leads to better sales performance. When sales teams use tools designed for their unique needs, productivity rises, customer relationships strengthen, and results improve across the board.
While some sales professionals still struggle with outdated or overly complex systems, modern mobile sales apps and CRM platforms are changing that narrative. By simplifying processes, reducing admin work, and providing real-time insights, they empower field reps to focus on what matters most — selling and building trust with customers.
As sales technology continues to evolve, the advantage will belong to businesses that equip their teams with the right digital tools and the training to use them effectively. In the end, success in sales isn’t just about having technology — it’s about using it smartly to create meaningful customer connections and drive lasting growth.
