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3 Benefits of a consultative selling approach to food and beverages
Considering the new realities of the 2022 market, the food and beverage industry could certainly benefit from consultative selling. The F&B industry reported record growth in 2021, but that wasn’t enough for the industry to completely escape recent challenges—including but not limited to staffing shortages and a host of supply chain issues.
How sales managers and field sales teams can achieve a healthy work-life balance
Modern work culture is becoming increasingly demanding. Between navigating new technologies, acclimating to remote work environments, and keeping up with the daily grind, employees and managers alike may find themselves working longer hours and dealing with a lot of stress. These factors can negatively impact their ability to maintain a healthy work-life balance.
Can creating buyer personas help in closing sales deals?
Sending your sales and marketing teams into the field with a well-thought-out plan and a vision of their model client is key to successfully closing more deals. If your team doesn’t know who their ideal buyer is, they’re likely to waste a lot of time chasing dead leads and not knowing how to work around… Read more »
3 reasons you should pay attention to customer lifetime value
Companies use many different metrics to quantify their success. Some of the more common ones include: reports to track and measure operations data, website traffic, and employee performance. Beyond these, customer lifetime value (CLV) has been identified as one of the most helpful business metrics.
Best food and beverage sales practices for the rest of 2022
Though the Covid-19 pandemic dealt the food and beverage industry heavy blows, it also stimulated creativity to keep doors open. These changes, though often drastic, have persisted to stimulate the industry and generate new trends powerful enough to affect food and beverage sales.
ZANE VAN ROOYEN – Data: The missing puzzle piece for SA business success
The latest South African Chamber of Commerce and Industry (SACCI) Business Confidence Index rose to a three-month high of 94.1 up from 92 in the previous month. This is attributed to the recovery of external trade and retail sales following the easing of Covid-19 restrictions and the end of the travel ban imposed by several… Read more »
Upskill consultative selling agents in food and beverage industry
In today’s hyper-competitive information age, product-focused selling – where power resides with the seller – just won’t cut it anymore. The pandemic has forever changed how people shop, how they manage their finances, and how they care for themselves. This is why consultative selling – which yields power to the buyer – is increasingly seen… Read more »
UK Food & Beverage Industry Thermometer: From the Frying Pan into the Fire? Here is hoping not!
So here we are in April 2022. Exactly 2 years since the world flipped on its head, and just as things looked like we were beginning to soar above it all we have 2 very important contributor countries to the stability of the world’s economy at war. Sitting at this precipice of uncertainty once again… Read more »
SA Food & Beverage Industry Thermometer: From the Frying Pan into the Fire? Here is hoping not!
So here we are in April 2022. Exactly 2 years since the world flipped on its head, and just as things looked like we were beginning to soar above it all we have 2 very important contributor countries to the stability of the world’s economy at war. Sitting at this precipice of uncertainty once again… Read more »
7 common mistakes sales reps make—and how to fix them
In a sales representative’s ideal world, every pitch would elicit an enthusiastic “yes” right off the bat. Yet as sales reps know all too well, the real world doesn’t work that way. Pitches and presentations sometimes fail for reasons beyond a salesperson’s control. However, in most cases, their shortcomings can be attributed to one or… Read more »
6 tips for managing a remote sales team
Remote work is not a new concept. Telecommuting was first introduced to the business world in 1973, in response to an OPEC oil embargo and ensuing energy crisis in the US. While the policy has steadily gained traction ever since, it wasn’t until 2020 that companies adopted remote work wholesale. As the early stages of… Read more »
ZANE VAN ROOYEN: The post-pandemic future of SA’s fourth largest industry
In the recently released 2022 Budget Review, it was revealed that, despite increasing by 10.3% in the first three quarters of 2021, relative to the same period in 2020, manufacturing production remains well below pre‐pandemic levels. Furthermore, the outlook remains subdued.