Tag: Build a better business

4 keys to developing lasting B2B relationships with industry distributors

4 Keys to Developing Lasting B2B Relationships With Industry Distributors

No matter whether it’s B2B or B2C, relationships can be difficult to manage. Manufacturers working with distribution partners sometimes have difficulty aligning goals that sit askance from one another. Maintaining brand consistency as products move through complex distribution networks can prove to be an additional frustration.

The importance of data in creating sales success

The importance of data in creating sales success

Creating sales success is easy when the data is captured and interpreted smartly. Monitoring analytics closely allows sales teams to refine their strategies and target key areas. In fact, in a recent survey of more than 1,000 sales organizations around the world, McKinsey found that 53% of those that are “high performing” describe themselves as prolific and effective users of analytics.

B2B sales trends to look out for in 2022

There have been a series of seismic business shifts over the past couple of years, but one area has endured: Sales Trends. That said, the need for creativity and resourcefulness is becoming increasingly important for sales and marketing teams to be successful as a new year beckons.

5 ways to become a better sales decision-maker

5 ways to become a better sales decision-maker

 

It is absolutely essential that every sales manager in your business is a competent decision-maker. In sales, where every decision can directly affect your business’s bottom line, you need to make rational decisions. One misstep can have catastrophic ramifications for your business, such as loss of sales leads or key clients.

How top managers look after their sales reps’ well-being

How top managers look after their sales reps' well-being

Employee well-being should be the top priority of any business. Focused, driven, and happy sales reps are integral to every organization’s success. They’re the ones responsible for driving conversions and developing long-term customer relationships. Also, they play a crucial role in providing other departments with actionable insights about potential and existing customers.

Automotive industry suppliers reveal that they are desperate for more clarity in the field

Suppliers to the World’s Automotive Industry Reveal That They’re Desperate for More Clarity in the Field

Lack of clarity, too much admin, but more sales than ever. This is what Skynamo’s most recent Global Field Sales Benchmark Report for 2021 revealed.

 

Skynamo – the leading app for field sales reps and managers – surveyed over 250 manufacturers, wholesalers and distributors with field sales teams over the course of 2021 to find out what their biggest challenges are and how they use technology to overcome them.

Your customers’ food buying preferences have changed. Has your business?

Your customers’ food buying preferences have changed. Has your business?

COVID-19 has triggered unprecedented changes in lives across the world. For many years, the majority of consumers have purchased products and services from brands they know and trust. But as campaigns around healthy eating habits and product quality gained momentum, we’ve seen a sharp shift in food buying preferences.

What do 2021’s supply chain issues mean for food distributors?

What do 2021’s supply chain issues mean for food distributors?

From electronics and seasonal clothing to home furnishings, toys, and food items, supply chain issues are causing in-store product shortages, creating a climate reminiscent of the panic buying that hit stores at the start of the pandemic. This time around, however, the disruptions are on a smaller scale and local in nature.