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The importance of adopting new technologies in business has significantly increased in the past decade. Today, however, technology is still believed, by some, to be the cause of diminishing customer relationships. A popular argument is that hiding behind screens – be it computer, smartphone or otherwise – are causing relationships to become less intimate. Customer… Read more »
Every day, we are bombarded with false promises and claims. We receive SMSes about 0% interest loans and masses of spam mail about our Irish lottery winnings worth millions of pounds. It’s no wonder people switch off when they hear about the “next big thing that will change your life”. We all know that, from… Read more »
There are few things more tedious than sitting through a bad sales pitch. Humanity has not yet evolved past the need for an emotional connection, and therefore when confronted with a robotic run-down of a product’s features, we become inevitably bored and disinterested, no matter how amazing the product may be.
When talking about the “modern office”, it is important to note that the term encompasses far more than the latest PC, having generators and UPS systems to combat the semi-regular power cuts, or having all your data synched to the cloud. The modern office extends far beyond the physical boundaries of your headquarters, into the… Read more »
Sales is a tough game. It takes a lot to motivate yourself to get out there every day and to make sales, and to remain competitive in such a rapidly changing business landscape. On the one side you are fighting off the competition that encroach on your territory, while on the other you are confronted… Read more »
Making sales has never been as knowledge-driven as it is now. With the advent of big data, effective data capturing technology and the increasing sophistication of sales management systems, useful information is literally just a click away. So why do many organisations still struggle?
Throughout 2014 you must have heard these terms repeatedly mentioned, and for good reason. The mobility, BYOD and big data trends have reshaped the business landscape, and will continue to do so.