Recency, Frequency and Monetary (RFM) Analysis unveils your customers’ ordering behavior, patterns and fluctuations

RFM Analysis

  • Detects your customers buying behaviour.
  • Monitors customers fluctuations and purchasing behavior by volume and invoicing
    patterns.
  • Flags unusual patterns and which prompts faster response.
  • Target specific clusters of your customers with the correct communication based on
    their purchasing behavior.
  • Builds and maintains a loyal customer base.

Recency, Frequency and Monetary (RFM) analysis unveils customers’ ordering behavior, patterns and fluctuations

This form of analysis monitors your customers’ ordering behavior and notifies you of changes in buying behavior so you can drive these opportunities. This means, RFM segmentation allows you to identify your customers’ behavior changes and act on these with a more successful rate of response, plus increased loyalty and customer lifetime value. These insights could make all the difference in looking after your loyal customer base or not losing customers.

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Introducing Skynamo Radar:

Skynamo RADAR offers insights into your customers’ buying behaviors and trends, by segmenting your customer base using your existing data.

This segmentation is done using 2 powerful features:

  • RFM Analysis
  • Team Targets

Benefits & Values:

  • Detects your customers buying behaviour.
  • Monitors customers fluctuations and purchasing behavior by volume and invoicing patterns.
  • Flags unusual patterns and which prompts faster response.
  • Skynamo RADAR is available to your entire sales team, allowing you to encourage healthy competition within your team.
  • There is no more guessing how individuals are tracking against their sales targets.

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How to make the most out of this data:

  • Set competitive weekly, monthly and annual targets for your teams and individuals.
  • Take action much sooner when targets are not looking good or adjust where needed.
  • Sales teams can monitor their assigned customers performance and ensure they are following up on any customers making unusual orders.
  • Click on the RFM Analysis dashboard to get the list of your customers in the different categories and see why they are listed there by accessing their order history.
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