Gammatek moves fast. As one of South Africa’s major distributors in consumer electronics and cellphone accessories, the business works in a retail environment where reps need to be active, informed and ready to spot opportunities in store.
But before the Skynamo Field Sales App, Gammatek’s field sales process was still running on printed Excel order sheets, phone calls and limited visibility. Orders were written down manually. Managers had to phone reps to find out where they were or what they were doing. Store visits happened, but activity was difficult to track. Upselling opportunities depended heavily on what happened in the moment.
Gammatek needed a better way to manage reps in the field, support store visits and improve sales execution. That’s when they approached Skynamo.
Gammatek is a leading distributor in the consumer electronics and cellphone accessory space. The business supplies products into retail, including cellphone accessories, covers and Funko Pops. For Gammatek, service is central to the business.
As Wayne Keet, Sales Manager at Gammatek, explains:
"At Gammatek we pride ourselves in delivering the best service, to get the best product possible for the consumers out there, and to help assist the guys in the stores and in the retail space to make great profit margins.”
Gammatek is customer-focused, product-driven and always looking for ways to bring new products into the market. That means the sales team cannot afford to work in the dark.
Before Skynamo, Gammatek’s sales process relied heavily on manual order capturing.
“We used to write everything, all our orders, on an order sheet. That was basically printed out from Excel.”
That may work when a business is small. But as field sales teams grow, paper starts to create problems.
Managers need to know where reps are. Reps need a better way to capture customer activity. Store visits need structure. Sales opportunities need to be easier to spot, record and act on.
For Gammatek, the biggest challenge was visibility.
“When you wanted to get hold of a rep, it was normally on a phone call. There was no tracking. You didn’t know their activities.”
In other words, the team was working hard, but management did not always have a clear view of what was happening in the field. That created three practical issues.
If Wayne wanted to know where a rep was or what they were doing, he had to phone them. That meant management visibility depended on interruption, memory and manual updates.
Reps were visiting stores, but there was no simple way to guide those visits with consistent questions or prompts. In a retail environment, that matters. The right questions can uncover stock gaps, customer needs and upselling opportunities.
When reps are in store, they are not only taking orders. They are helping retailers make better buying decisions, improve margins and keep the right products available to customers. Without a built-for-purpose Field Sales App, those opportunities are harder to manage consistently across the team.
Skynamo helped Gammatek move from paper-based order capturing and phone-call updates to a more visible, structured field sales process.
Skynamo gave Gammatek a clearer view of where reps were and what they were doing.
For Wayne, the value was clear.
“It helps a lot to see where the reps are. There’s just a broad explanation of where they are currently and what they are doing.”
For a sales manager overseeing a busy retail customer base, this visibility makes a practical difference. It helps management understand field activity without relying only on calls, check-ins or end-of-day feedback.
This gives the business a stronger grip on daily sales operations.
Gammatek also uses Skynamo to add questions for reps to answer when they walk into stores. This helps guide the visit and gives reps a more consistent way to engage customers. Instead of leaving each store conversation entirely to memory or habit, Gammatek can prompt reps to ask the right questions, collect useful information and focus on the right sales opportunities.
Wayne highlights the link between Skynamo’s store visit questions and upselling.
“Whenever the reps walk into the stores and everything, they have the opportunity to upsell also to the clients.”
That is a key part of the Gammatek story. Skynamo does not only help reps capture orders. It helps them have better sales conversations in store. For a distributor selling into retail, this is important. Every visit is a chance to understand what the store needs, identify gaps, recommend products and help customers improve their margins.
Wayne also mentions that Gammatek added several elements to Skynamo to help improve sales.
“There’s a lot of stuff that we added onto Skynamo to help improve our sales.”
The Skynamo Sales Operations Platform gives Gammatek what it needs. They did not need a rigid tool that forced the sales team into a generic process. They needed a platform that could support the way their sales team works in the real world. Skynamo helped them build more structure into their field sales process without slowing the team down.
Field sales tools need to work. When something goes wrong, teams need support quickly. Wayne says Skynamo has been responsive when Gammatek has needed help.
“Normally when we have any issues on Skynamo, it’s solved in just a couple of days.”
For a busy sales operation, that kind of support helps keep the team moving.
The clearest result from Wayne’s side is sales growth.
“It made our sales grow substantially.”
That growth was supported by a better field sales process. Gammatek moved away from printed order sheets and limited rep tracking towards a more visible, structured and opportunity-led way of selling.
Skynamo helped the business:
Skynamo helps sales teams replace paper, guesswork and manual processes with an easier way to manage reps, customer visits and sales opportunities.
Book a demo and see how Skynamo can support your field sales team today.