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Is the lack of visiting your customers leaving you with no appetite?

Further to our comprehensive How Trust and Transparency help Field Sales nail targets report, this mini-guide focuses on responses from Food & Beverage field sales reps (a fifth of the original survey sample).

We will discuss some points of friction in more detail and give you the answers you’re craving, the insights to overcome sales challenges and tips on how to increase transparency and dramatically improve sales performance in your organisation.

Key findings include:

* 30% say their manager has poor visibility of what they do every day

* 62% agree they “would do whatever it takes to close a deal”

* 48% agree that a lack of accurate customer and product data prevents them from doing their job well

* 91% admit to imperfect capturing of notes/data following customer meetings

Sales reps admit they:

Food and Beverage Graph