South African sales tech provider secures Series A funding from leading software investor to accelerate adoption of its field sales app and management platform globally.
Leading software investor, Five Elms Capital, is investing $30 million in Skynamo, field sales software and management platform provider. Skynamo will use the investment to accelerate adoption of its field sales mobile app and cloud-based management platform. While scaling up operations to improve service to its rapidly growing customer base in the US, UK and Southern Africa. The app serves its customers from its South African and London offices and has chosen Atlanta as its US headquarters.
Skynamo empowers field sales teams to work smarter, sell more, and deliver better customer experiences. The field sales management app increases sales rep productivity and effectiveness by digitizing paper-based processes, automating admin tasks, and providing instant access to up-to-date customer and product information in the field.
With built-in GPS tracking, sales managers gain real-time visibility into field activity and rep performance. It enables them to coach and support their teams remotely. Businesses using Skynamo typically double or even triple their weekly customer visits. And increase revenue by up to 20% within the first year.
Seamless Integration with Leading ERP and Accounting Systems
Skynamo integrates seamlessly with ERP and accounting platforms like Sage, Acumatica, SAP, Xero, and QuickBooks. It gives field sales reps accurate, real-time access to product data, customer information, and order history. Right from their mobile devices.
This integration streamlines the entire sales process. It improves order accuracy, order fulfillment speed, and time to invoice, all while reducing manual errors and admin time.
“We’ve backed Skynamo because it combines a strong value proposition with a relentless culture of delighting both customers and employees,” says Fred Coulson, Managing Partner at Five Elms. “It’s on track to become the global leader in field sales technology.”
Mobile-First Design Built for Field Sales Teams
Unlike traditional CRM and sales automation tools, Skynamo is designed mobile-first to deliver a fast, intuitive user experience for reps in the field. Its offline functionality ensures users can capture and access critical data even without an internet connection—keeping work uninterrupted in low-signal areas.
This mobile-first design makes data entry simple and fast, improving both the quality and quantity of information collected from customer visits.
“Field sales reps have been left behind by the tech industry for too long,” says Sam Clarke, CEO of Skynamo. “By putting all the time-saving functionality and accurate data in the palm of their hands, Skynamo turns sales reps from order-takers into trusted, value-adding consultants.”
Empowering Field Sales Teams to Thrive in the Digital Era
As the field sales industry undergoes digital transformation, adopting the right technology is essential to remain competitive.
“The field sales industry is in a state of disruption,” says Stephanie Brown, Partner at Five Elms. “Skynamo helps field sales professionals become more knowledgeable by providing quick, accurate answers while onsite with customers.”
With Skynamo, field sales teams become more efficient, insightful, and customer-focused—driving measurable business growth and long-term customer loyalty.
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ABOUT SKYNAMO
Established in 2012 in Stellenbosch, in the wine producing region around Cape Town, South Africa, Skynamo (formerly Honeybee CRM) is a mobile sales app provider with more than 65 employees in South Africa, the UK and the US. Skynamo’s field sales mobile app and cloud-based management platform is used by small to large manufacturers, wholesalers and distributors with sales teams in the field selling to an existing customer base. Skynamo is Sage ISV Partner of the Year for 2019 (Africa & the Middle East) and an Acumatica Certified Application and Customer Verified Application.
More than 6500 users at 650 manufacturing, wholesale, and distribution companies across a wide range of industries are using Skynamo in Southern Africa, New Zealand, the UK and the US. For more information, visit skynamo.com
ABOUT FIVE ELMS CAPITAL
Five Elms Capital is a leading investor in fast-growing B2B software businesses that users love. Five Elms provides capital and resources to help companies accelerate growth and further cement their role as industry leaders. For more information, visit www.fiveelms.com.
PRESS CONTACT
Julian Diaz, Chief Marketing Officer at Skynamo
Tel: +27 83 326 4986 / Email: julian@skynamo.com
