Which trends are emerging in the dietary supplement industry in 2021?
The below poll looks at data presented at a webinar by the Natural Marketing Institute: Dietary supplement Trends for 2021.
Manufacturers and distributors shared which new product ranges they are exploring, what they consider to be the biggest challenges and opportunities in 2021, and what role outside sales reps play in their order-taking process.
What product forms do you currently sell?
How do you currently differentiate your products from competition?
%
Ingredients
%
Price point
%
Sourcing
%
Other
What new supplement product formats/delivery systems if any are you exploring?
Where do you see the biggest opportunity within the supplement market?
What are your biggest challenges when marketing/selling supplements?
