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Speak to anyone who has experience in the South African field sales environment, whether they’re serving importers, manufacturers, wholesalers, or distributors, and they’ll agree that there’s still a legendary piece of technology being used in the market: the back of a cigarette box. Laugh if you will, but it’s still where many orders are scribbled, and terms are hashed out. The box is usually photographed and then sent via WhatsApp to field sales reps who hurriedly forward it to the admin office. Enter the silent tax levied on businesses: the cost of transactional friction. Mistakes creep in, orders are botched,