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South African field sales teams need liberation, not just supervision

Speak to anyone who has experience in the South African field sales environment, whether they’re serving importers, manufacturers, wholesalers, or distributors, and they’ll agree that there’s still a legendary piece of technology being used in the market: the back of a cigarette box. Laugh if you will, but it’s still where many orders are scribbled, and terms are hashed out.

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