Latest insights

Sales in the B2B landscape can often feel like wandering through a zoo where each customer has their own unique attributes, environments, and needs. As wholesalers, manufacturers, and distributors, it’s crucial to not just feed these animals but to understand them. But fear not! With Skynamo RADAR, you have the perfect guide to help you not only understand but also profit from this diverse ecosystem. The Customer Creatures of the Sales Zoo Critical: These once-frequent buyers have slipped into silence, like elusive nocturnal animals. They were once active and engaged but now seem to have vanished into the wild. With

Wholesale distributors want their customers happy at all times. An order-tracking system that monitors their purchase status in real-time is the answer. Not all manufacturers have the network or the means to ship their products to everyone who wants them. Instead, they count on wholesale distributors to make their brand available to markets far and wide. These distributors serve as the critical link connecting the supplier to the companies from whom customers purchase products. In fact, wholesale distributors enjoy a unique role. They need to maintain strong relationships up and down the supply chain. Manufacturers

Customer Relationship Management (CRM) systems have helped transform countless field sales agents from transactional order takers into proactive, opportunistic professionals. Despite being revered as a sales tool, CRM systems can also prove incredibly useful in managing supply chain disruptions. A CRM provides a single hub to organize, store, and access customer contact details, background information, and communication logs. Additionally, it tracks and saves orders, return history, and customer support tickets. Implementing a CRM system can affect the way your team communicates to reduce mistakes, improve

Distributors, wholesalers, and manufacturers rely on numbers to run their businesses. From receivable accounts to inventory counts, data collection and analysis is both crucial and tedious. Even if sales are streaming in, do you understand the impact that sales performance has on your business? If not, sales metrics can clue you in on what is working and what isn’t—and how you can navigate these obstacles to sustainably grow your business. Why’s that, you might say, isn’t that something I’m already capturing? Or even, Oh great, another metric to keep track of. We hear you. But there’s just no way around it. If you’re