Case study

Atlas Oil

How Atlas Oil has built a high-performance sales team with Skynamo

 

Atlas Oil has been a trusted lubricants wholesaler in South Africa for over five decades. Based in Boksburg, Gauteng, the business represents some of the biggest lubricant brands in the country. Through hard work and integrity, it has built a reputation for reliability, strong customer relationships, and long-term industry expertise.

For Sales Director Steve Cloete, it is imperative that his growing sales team holds to a high standard. Why? To protect the Atlas Oil brand and ensure continued growth. To do that, he needed more than spreadsheets, phone calls, and gut feel. He needed visibility, consistency, and a single source of truth for every interaction.

That’s when they approached Skynamo.

Skip ahead: Show me Skynamo sales rep app for high-performance sales teams

 

They built a better way to sell

Atlas Oil first implemented Skynamo over a decade ago. They started with the sales reps and then gradually expanded Skynamo’s use into the wider business.

 

From the start, the Skynamo field sales CRM solution provided the structure and visibility the team needed. Sales reps had a simple, reliable way to capture their activities in real time. Sales managers could trust the data, coach more effectively, and focus their energy on growth rather than admin.

 

Full ERP integration removed miscommunication

In recent years, Atlas Oil took the next major step: a full integration between Skynamo and their ERP (back office) system.

This move brought quoting, ordering, and customer data into one unified workflow. This significantly reduces back-and-forth communication and eliminates unnecessary delays.

“We’ve managed to cut down miscommunication substantially and we insist that our sales team uses the functionalities of Skynamo in terms of quoting and creating orders for clients.”

With real-time product information available directly on their devices, reps can create accurate orders on the spot, speeding up turnaround times for customers while removing errors that typically slip in when information is captured later or manually.

 

A culture built on accountability and coaching

Atlas Oil has a simple rule: “If you haven’t put it into Skynamo, you haven’t done it.”

This principle has shaped a culture of accountability, clarity, and data-driven performance management.

Skynamo allows managers to track their sales rep activity, and immediately see where reps are performing well, where they need support, and where coaching will make the biggest difference. It has become the baseline for performance conversations, development pathways, and onboarding new staff.

“When people perform, we see the performance. When people underperform and they need assistance, we utilise Skynamo as our baseline and show our team where they can improve. That’s helped us immensely.”

Instead of micromanagement, the team now works with transparency and trust, supported by facts and actionable data.

 

It’s easy to train the next generation of high performers

Being in business for decades means Atlas Oil has seen many new salespeople enter the industry with little or no experience. The company’s goal has always been to grow people, not just hire them.

Skynamo has become a key part of that development journey.

Experienced reps set the standard, capturing their day-to-day activities and customer visits in the app. Managers use these real-world examples to guide new hires, helping them understand not just the product landscape but also how to plan their days, maintain relationships, and follow through consistently.

“We’ve taken a lot of salespeople from not knowing our industry to becoming very successful. That’s a true testament to the power of this tool and the flexibility Skynamo gives us.”

 

Custom reporting that supports long-term customer relationships for Atlas Oil

Over the years, Atlas Oil has adapted Skynamo’s analytics and reporting to meet the needs of the major brands they represent. Real-time dashboards, cleaner data, and reliable visit records allow the business to supply accurate, credible reporting to upstream partners strengthens those relationships and ensures better service delivery to customers.

“Working with Skynamo over a decade, we’ve been able to adapt the system to suit us with reporting… into our principles that we represent on a day-to-day basis.”

The long-term partnership has allowed Atlas Oil to grow its capabilities at the same pace as its business.

 

The results?

Improved efficiency and sales management

Quoting and ordering directly in Skynamo reduces errors, speeds up transactions, and gives managers real-time insights.

 

Stronger team performance

Transparent data enables more focused support, better coaching, and faster development of new hires.

 

Fewer gaps and fails in communication

ERP integration ensures everyone works from the same accurate information, from sales through to operations.

 

Consistent clarity from reliable reporting

Custom dashboards help Atlas Oil demonstrate performance to major oil brands and uphold a strong market reputation.

 

A scalable system for a growing business

Skynamo grows with the company, and adapts with ease to new needs, supporting the team as markets and operations evolve.

 

A decade-long partnership that continues to deliver

From a basic CRM and activity-tracking tool to a fully integrated sales platform, Skynamo has become a key part of Atlas Oil’s sales DNA. It underpins the company’s culture, coaching, performance measurement, and customer experience, helping a nearly 60-year-old business stay competitive and efficient in a demanding industry.

Atlas Oil’s journey shows what happens when a field sales team embraces structure, visibility, and accountability, and uses the right tools to support it.

 

Ready to strengthen your own field sales performance?

If you want to streamline your sales team’s day-to-day activities, reduce admin, and gain clearer visibility into performance, Skynamo can help.

Enquire today and see how Skynamo can transform your sales operations.

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