Sales managers
3 reasons you should pay attention to customer lifetime value
Companies use many different metrics to quantify their success. Some of the more common ones include: reports to track and measure operations data, website traffic, and employee performance. Beyond these, customer lifetime value (CLV) has been identified as one of the most helpful business metrics. CLV carries special significance in the context of business growth. As a measure of performance, it represents the cumulative value that repeat customers bring to a company. This is particularly important since it’s more cost-effective to add value to existing customers than to find