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Considering the new realities of the 2022 market, the food and beverage industry could certainly benefit from consultative selling. The F&B industry reported record growth in 2021, but that wasn’t enough for the industry to completely escape recent challenges—including but not limited to staffing shortages and a host of supply chain issues. In addition, the

Modern work culture is becoming increasingly demanding. Between navigating new technologies, acclimating to remote work environments, and keeping up with the daily grind, employees and managers alike may find themselves working longer hours and dealing with a lot of stress. These factors can negatively impact their ability to maintain a healthy work-life balance. A recent survey by the Health and Safety Executive revealed that 822,000 workers suffered from

Sending your sales and marketing teams into the field with a well-thought-out plan and a vision of their model client is key to successfully closing more deals. If your team doesn’t know who their ideal buyer is, they’re likely to waste a lot of time chasing dead leads and not knowing how to work around various objections to their offer. However, with a well-developed list of buyer personas, your business can more efficiently target the right candidates. What are buyer personas? Buyer personas help

Companies use many different metrics to quantify their success. Some of the more common ones include: reports to track and measure operations data, website traffic, and employee performance. Beyond these, customer lifetime value (CLV) has been identified as one of the most helpful business metrics. CLV carries special significance in the context of business growth. As a measure of performance, it represents the cumulative value that repeat customers bring to a company. This is particularly important since it’s more cost-effective to add value to existing customers than to find

Though the Covid-19 pandemic dealt the food and beverage industry heavy blows, it also stimulated creativity to keep doors open. These changes, though often drastic, have persisted to stimulate the industry. They have generated new trends powerful enough to affect food and beverage sales. The rise of more “ghost kitchens” One such trend has been the emergence of ghost kitchens, also known as “dark kitchens” or “cloud kitchens.” In response to the Covid-19 pandemic closing in-person dining,

The latest South African Chamber of Commerce and Industry (SACCI) Business Confidence Index rose to a three-month high of 94.1 up from 92 in the previous month. This is attributed to the recovery of external trade and retail sales following the easing of Covid-19 restrictions and the end of the travel ban imposed by several countries. So what is the missing puzzle piece for SA business success. However, to continue this upward trajectory, businesses, especially small

In today’s hyper-competitive information age, product-focused selling – where power resides with the seller – just won’t cut it anymore. The pandemic has forever changed how people shop, how they manage their finances, and how they care for themselves. This is why many see consultative selling — which gives the buyer more power — as the future of sales. Today’s buyers see their purchases as investments and need to be reassured that you care about their needs, not just how much business they can send your way. Consumer trust has been shaken due to food safety and quality

So here we are in April 2022. It has been exactly 2 years since the world flipped on its head. Just as things looked like we were beginning to soar above it all we have 2 very important contributor countries to the stability of the world’s economy at war. Sitting at this precipice of uncertainty once again is all too eerily familiar. The decades-old symbol for the performing arts—the laughing mask and the crying mask side by side—comes to mind. Until we have seen the performance play out we have no idea whether this is going to be a tragedy or a

So here we are in April 2022. It has been exactly 2 years since the world flipped on its head. Just as things looked like we were beginning to soar above it all, we have 2 very important contributor countries to the stability of the world’s economy at war. Sitting at this precipice of uncertainty once again is all too eerily familiar. The decades-old symbol for the performing arts—the laughing mask and the crying mask side by side—reminds me of this. Until we have seen the performance play out we have no idea whether this is going to be a tragedy or

In a sales representative’s ideal world, every pitch would elicit an enthusiastic “yes” right off the bat. Yet as sales reps know all too well, the real world doesn’t work that way. Pitches and presentations sometimes fail for reasons beyond a salesperson’s control. However, in most cases, their shortcomings can be attributed to one or more tactical errors. Like any skill, mastering the art of sales takes time and practice. By learning to recognize some of the common mistakes sales reps make, you and your team can avoid them. Let’s look at several examples of