Latest insights

The Covid-19 pandemic has dramatically changed the B2B sales and marketing space. Most B2B interactions have now moved online and field sales have taken a back seat. However, nothing can replace the value of motivated sales reps in the field. If small businesses are the heart of a country’s economy, then field reps represent the legs that drive it forward. Enforced restrictions that affected

The field sales terrain is a fierce battleground where productive sales reps vie for customers’ minds and money amid stiff competition. Despite the difficulties, face-to-face sales is an avenue that businesses cannot afford to overlook, with research showing that face-to-face interaction is 34 times more effective than interaction via email.

Consumers across the globe are prone to moments of indulgence, turning to snacks all throughout the day. Many consumers look to snack purely to satisfy hunger, however more and more consumers are now looking to get more than just a quick bite, but are now actively seeking snacking products that can offer functional and nutritional benefits. This desire has led to a growing number of consumers turning to high-protein snacking products. So, what exactly are consumers looking to get from their snacks? Snacking Habits In 2021 consumers have been

In today’s fast-paced world, the automation of manufacturing and industrial processes is accelerating. Businesses that fail to digitize their sales operations risk falling behind competitors—and, more importantly, compromising their customer relationships. We go through the Dire Consequences of Not Adopting Sales Technology in this blog. Why Technology Matters for Customer

Aggregated monthly sales data from over 600 South African companies reports that 20 business sectors outperformed the pre-Covid first quarter of 2020. Numerous business sectors saw increased order volumes in the first half of 2021 with larger order values, as consumer confidence grew amidst the pandemic. Of the 26 sectors monitored, 20 exceeded pre-lockdown average order values in the first three months of 2021 Despite the tough economy, Skynamo saw an overall increase both in the number of orders placed via its platform and in the value

The news that Shopify was closing down Handshake Rep ordering app on 30 June this year may have shaken many businesses. But we have good news! Skynamo offers a Handshake Rep order alternative so that Handshake users can continue writing orders and selling in the field. If you’re not sure of the whys and wherefores, Shopify bought Handshake in 2019, and all the signs were there that its rep ordering app wouldn’t be around forever. Shopify stopped updating the app, they didn’t take on any new customers and even outsourced customers. And then in late February came the

Mandatory compliance with South Africa’s data protection law, the Protection of Personal Information Act (POPIA), has come into effect. POPIA ensures that we use your data only for the purposes for which you shared it with us. It places various legal obligations on responsible parties (in this case Skynamo) to make sure only employees who need to handle your information do. Skynamo commits to complying with regulations for all data we collect contractually from customers, as well as data individuals provide via online forms or manually at live events.

Lost internet connectivity should never mean your work comes to a halt. Your field sales reps should be able to continue entering orders, and customer information, and continue working productively while offline. Losing reception is frustrating at the best of times. Whether you’re in an elevator, a remote location, or dealing with a power failure, you’ve likely experienced being left high and dry without proper cell phone reception. Working offline shouldn’t be a daunting task, yet many field sales reps still find it overwhelming. Having a

CRM and sales are pretty synonymous in most people’s minds. But that doesn’t mean that CRM and sales force automation are the same thing! CRM – or customer relationship management – and sales force automation (SFA) sound like they do the same thing. While the two platforms might have some things in common, some overlap, they have very different purposes. So what’s the difference? Customer relationship management (CRM) is a process that businesses use to administer their interactions with

A family business can be great. You’re working with people who are closely related to you, which means solid trust is built right into the business. Even giants like Walmart and Berkshire Hathaway are prime examples of family businesses. According to the US Census Bureau, nearly 90% of all businesses in the US are family businesses. But this doesn’t mean that family businesses are always smooth sailing. There are many dangers, some so serious that your business could go