End of year tends to hit hard, especially when you’re juggling a squad of field sales reps and closing those critical deals. It’s very real: sales managers often feel stretched as EQ and admin collide in the busy run‑up. But you don’t have to stay stuck in that zone.
Bring your team into a clearer rhythm by resetting how you manage and leaning on the right sales tech to ease the load while boosting results.
Jump ahead: The top B2B sales software
How to beat fatigue in sales teams
1. Spot it early, and talk about it
One of the easiest ways to prevent burnout is to call it out. When your reps start showing signs such as low energy, foggy focus, or just being “off”, use that as an opener to ask, “What’s slowing you down?” Shared struggles build empathy, not drama. And you’ll often find that a quick check‑in does more to revive energy than a pep talk ever could.
2. Pause and celebrate what’s working
We’re not talking about scheduled or contrived team‑building; no, this is more about grounding your team in wins, even the small ones. “Hey, remember when you pulled off that tricky account turnaround?” Recalling these moments brings perspective and momentum, and helps repurpose exhaustion into forward thinking.
3. Prioritise ruthlessly, and delegate effectively 
Be crystal clear about what must get done this quarter, and what’s safe to let ride into January. Assign tasks based on each rep’s win‑zone, whether that’s follow‑ups, admin, or new business pursuit. Shared clarity on where time should go creates unified momentum and stops everyone from spinning their wheels.
This can be tricky if you have no data to go on, and all you have is gut-feel and recent memory. Sales managers with field sales reps now turn to sales tech to sort through the data chaos, and bring clarity.
Check out: Sales apps for sales managers
4. Set the stage, and let the team run with it
Once priorities are locked in, resist the urge to tweak. Avoid unnecessary meetings and constant check‑ins. This keeps your people focused, while they’re still in the zone. It’s a small shift, but smart space equals sharper performance.
5. Keep healthy habits visible
When the job gets heavy, routines slide. Don’t let them. Promoting healthy habits—good sleep, proper meals, even a brief walk between calls—isn’t fluff. It directly feeds motivation, resilience, and creativity.
How the right sales tech can lighten the load
If you feel like admin is stealing your team’s selling time, you’re not wrong. Studies found field reps spend as little as 27% of their working hours actually selling. That’s almost a full day lost to admin tasks each week.
Here’s how a top B2B sales rep app like Skynamo can help free you from that grind. 
- Instant visibility and fewer surprises: Track your team’s location and tasks via GPS (with privacy‑friendly options), so you’re informed without micromanaging.
- Simplified ordering, dashboards, no data blindspots: Order capture, inventory, customer data, all lives in one place, accessible even offline.
- Insight‑driven coaching: Skynamo dashboards show call frequency, average order size, conversion rates, letting you lead with data, not gut instinct.
- Execute faster, defer stress: With digital tools keeping things flowing, your team spends less time rewriting orders or wrestling with paperwork, and more on selling.
- For your field sales reps: Works offline, full-colour interactive digital catalogue with the latest prices and products, instant on-site ordering, instant reports, so your reps can spend more time selling and less time fighting admin.
Check it out: Best apps for sales reps
Beat the year-end slump. Let the best sales tech do the heavy-lifting for you
As a sales manager steering a field team, your biggest win may lie not in pushing harder, but in working smarter. Set the finish line, plan the chase, and let the right tech do the heavy lifting. You’ll close stronger, and head into the new year with less drag, and more drive.
FAQs
What is B2B technical sales?
B2B technical sales involves selling complex or specialised products, often with a strong technical component, to other businesses. It’s about understanding both the product’s capabilities and the customer’s operational needs, so you can recommend the right solution. If your technical sales team is in the field, see how Skynamo can help them capture orders and data on the spot, even offline. Book a demo today.
What is B2B in tech?
B2B in tech refers to technology products or services sold from one business to another, such as software platforms, IT infrastructure, or industry-specific tech solutions. It’s all about helping other businesses run smarter, faster, and more efficiently. Discover how Skynamo fits into the B2B tech ecosystem by streamlining field sales for other B2B brands. Find out more.
What does B2B sales mean?
B2B sales means selling products or services from one business to another, rather than to individual consumers. It often involves longer sales cycles, relationship-building, and a consultative approach. Skynamo helps you keep those relationships strong by giving reps the data and tools they need, wherever they are. See how it works.
What are the 4 types of B2B?
The four main types of B2B are producers (selling parts or materials to other businesses), resellers (wholesalers and distributors), governments, and institutions (such as schools or hospitals). Each has its own buying patterns and priorities. Skynamo is built to support sales teams across all these sectors with one easy-to-use field sales app. Request a demo.