Latest insights

The past year emphasized the importance of strategy, and communication with customers. An optimistic Julian Diaz, Skynamo’s chief marketing officer, shares what he expects from consumers in 2021. The “wait and see” approach works in the short run. But only in the short run. Sound strategies provide certainty and direction, enabling businesses to act despite longer periods of uncertainty. We asked Skynamo CMO Julian Diaz to round up his expectations for the year ahead. As a marketer, what were the biggest lessons you took away from 2020 that you would share with small businesses? Strategy gives you an anchor in

Annually, on National Salesperson Day, we celebrate the role outside salespeople play in business success. This year, our regional managers shared their observations from this unusual year, and the critical role they see outside sales teams play going forward. Much has been said about how unusual this year has been, but let’s talk about things that that remained the same. Those things we cannot do without. The things we rely on even more when the economic environment becomes more difficult to read, and the future feels less certain than usual. Methods changed and compromises needed to be made, but buying and selling

Many business decision-makers wonder about the difference between Field Sales Automation – Sales Force Automation (SFA) – and Customer Relationship Management (CRM). What do they do? How do they complement each other? One of the fundamental differences between SFA and CRM is that while SFA looks after the entire sales process and tracks the efforts of salespeople and their face-to-face relationships with customers, CRM is all about customer profiles, data tools, office sales, account management and communicating with clients from a distance ‒ from the office, for instance. What is CRM software? CRM is often described

In a survey of over 400 field sales professionals we asked what they did during a typical week, concluding the time spent on admin could be better used on other sales activities. The comment that pops up most often when talking to sales managers is how much salespeople dislike admin. They want to be with their customers and prospects, selling. Not tied down to a desk, writing up reports and filling out forms and spreadsheets. Below you can see how over 400 sales professionals from South Africa and the UK spend their day. Only 39% of their time is spent on selling, either doing cold calls or face-to-face. Some spend

Selling is increasingly pushed to purely digital channels and while it’s enhancing efficiency, it’s also removing the heart of selling: trust. Using the right kind of sales technology can play a crucial role in restoring trust between people. To be human is to sell In his best seller To Sell is Human, Daniel Pink argued that selling is a human tendency. It’s something we’re all doing all the time, regardless of whether we’re formally working in ‘sales’ or not. We’ll even go as far as to say, ‘To (be) human is to sell.’ Humans have a unique way of seeing and understanding the world. We constantly make value judgments

Skynamo joins Sage’s global partner ecosystem to extend Sage functionality and accelerate customer productivity 1 NOVEMBER 2018, STELLENBOSCH, SOUTH AFRICA. Skynamo, a provider of cloud-based field sales management and mobile sales solutions, today announced that it has partnered with Sage to add mobile sales functionality to Sage Business Cloud Enterprise Management. Skynamo’s integration with Sage will provide field reps with access to the most up-to-date information. It enables them to view the latest product availability, pricing, and discounts, as well as inventory data, when at a customer site. It will also

CEO Today shares our article on The 6 Freedoms Your Company Culture Needs To Become More Innovative. Innovation is not a word that should be used frivolously. However, in recent years it has become a throwaway term that is frequently applied in reference to a product, act, or outcome. Few people use innovation to describe a continuous cycle or collective – a culture. In my experience, innovation as a culture is a ‘way of life’, a place to mix beliefs, knowledge and behaviours, which is why my organisation has adopted a set of company values that are built into everything we do. These drive all of our actions, from

Skynamo continually adapts mobile app navigation features to better suit user needs and habits and to improve user experiences. Read about the most recent Skynamo navigation improvements to iOS and Android interfaces implemented by our development team. At Skynamo we continuously try and improve the way things are. Inevitably, that means that things change. Sometimes it helps to take a step backwards to get a view of the bigger picture. This is exactly what we did when we set out to improve the navigation of our apps. In software, navigation is the vehicle that takes users where they want to go inside an application.

Skynamo was recently selected as one of nine finalists, out of 683 entries, for this year’s FNB Business Innovation Awards, in partnership with Endeavor South Africa. We didn’t win the award, which went to the very deserving (and totally amazing) Saryx team, but we certainly didn’t lose. Awards are wonderful pause moments because they create time to reflect. Our business moves so quickly, and there is always So Much Still To Do™ that I seldom stop and think about what we have achieved. The awards process gave me time to consider how far this business, which started as a way to keep some software dev house in 2012,

The greatest thing about living and working in 2018 is that we don’t have to know everything. We just need to know how to find out about everything. This is Skynamo’s list of four essential books for every sales manager. With these four books, you will have access to what you need, right now. 1. “The Accidental Sales Manager” by Chris Lytle Click here to buy. Why we like this book: It’s got a 21st century approach to sales, which means it takes the wisdom of the greats like Dale Carnegie and Zig Ziglar and brings it into the world of the internet. It has good ideas, tactical advice and lots of anecdotal stories to