Why experts ask open-ended questions and why salespeople should, too
Experts rely on open-ended questions to provide expert advice. Salespeople looking to provide potential customers with expert product or service advice can use the same technique to increase trust and close deals. Among the 12 best pieces of sales advice from Team Skynamo was Alliances Director Brian Howe’s advice to ‘ask many, many, many open-ended questions’. Why is it so important for salespeople to ask (many, many, many) open-ended questions? And, why is it so difficult to ask these questions? Open-ended questions build understanding and trust Our family doctor often tells us that, ‘Good doctors are good
