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Tracking sales productivity blindly, or ignoring it completely, can be detrimental to your business growth and your bottom line. Although sales figures alone can give you an indication of the demand for your product or service, other factors determine whether those sales are translating to increased profit – as well as how they match up to the team and market potential. With many factors to consider, including marketing, the business sales pipeline, competition, communication, and pricing, measuring sales productivity may seem like a complicated task. Here’s the good news: it doesn’t have to be! Modern technology,

Creating sales success is easy when the data is captured and interpreted smartly. Monitoring analytics closely allows sales teams to refine their strategies and target key areas. In fact, in a recent survey of more than 1,000 sales organizations around the world, McKinsey found that 53% of those that are “high performing” describe themselves as prolific and effective users of analytics. Despite the value of analytics, though, many companies have yet to even dabble in the data lake. The same survey also found that an alarmingly high number of companies (57%) are not using analytics effectively to drive sales.

Choosing sales automation software that is the right fit for your business can be confusing. Here are 8 key features that simplify the sales management process and increase sales team productivity. We’ve recognized the important role the right field sales software plays in simplifying field sales management for our customers. Outside sales teams’ ability to visit customers regularly and improve their sales ‒ even while many health and safety regulations are at play ‒ shows the difference the right technology makes. Sadly, we also continue to encounter the opposite: outside sales teams opting for manual data capturing

There is an ongoing debate about whether humanity or technology is more crucial to the future flourishing of businesses. And with that, the question of whether sales jobs will become obsolete. From the one corner we hear The Future of Sales Is Artificial Intelligence along with an explanation for Why Many Sales Jobs Will Become Obsolete. But across the room arguments ring equally loudly explaining Why AI Won’t Replace Your Salespeople Anytime Soon and Why The Future Of Sales Is PEOPLE Not Technology. When we listen more carefully to what is being said, however, it is reasonable to conclude: The Future of Sales is

By the year 2020, it is predicted that analogue data will have been phased out entirely and that there will have been a 100-fold multiplication in the digital data connected by an IP address, meaning it could be connected to any other data via the internet. As the amount of available data increases, so does the potential to see new patterns that was previously not noticeable. However, with such a drastic increase in the amount of data available to us, it becomes much harder to sift through and patterns become more difficult to discern. Sales optimisation and information gathering tools are providing companies with a