Latest insights

There have been a series of seismic business shifts over the past couple of years, but one area has endured: Sales Trends. That said, the need for creativity and resourcefulness is becoming increasingly important for sales and marketing teams to be successful as a new year beckons. Research suggests that B2B buyers aren’t just moving to omnichannel. They’re already there. And with the choice of in-person, remote, and e-commerce channels, buyers want them all. McKinsey’s research further highlights an omnichannel approach as more than just a trend (or a pandemic workaround) but a critically important fixture essential

Every entrepreneur’s dream goal is to develop a revolutionary product and strong brand to attract and provide value to customers. However, in order to do so, you need to establish and follow the key ways to actually measure your business’s success. How do you know whether your business is successful? What parameters should you measure to evaluate your company’s success? Is being profitable enough for a business to achieve success? All of these factors are key to keep in mind to measure whether (and the ways in which) your business is a success. Know what success looks like Before you go ahead with your measurements,

It is absolutely essential that every sales manager in your business is a competent decision-maker. In sales, where every decision can directly affect your business’s bottom line, you need to make rational decisions. One misstep can have catastrophic ramifications for your business, such as loss of sales leads or key clients. Key with a sales manager, in particular, is the ability to also make these decisions quickly. Often decisions are made on the fly in the field. That’s why sales managers also need access to data to make these decisions in a second. Your sales manager (your critical field decision-maker) also

It’s already fairly common knowledge that poor mental health among field sales professionals can greatly affect your business. Sales reps and managers are not robots; they have their own inner struggles and private lives that affect their wellbeing and performance. This goes for your staff, and for you as well! Many of the top CEOs know this already. There are a number of tips to glean from their practices with regard to how to be a better manager by effectively managing your own well-being. The pressures faced by CEOs daily are extensive. A 2006 Harvard study found that the average CEO works for approximately 62.5

Following South African President Cyril Ramaphosa’s announcement that the fourth wave of COVID-19 is expected to begin in December, many businesses face uncertainty. This is compounded with the issue of supply-chain disruption which the pandemic has wrought worldwide. Sam Clarkeis the CEO at Skynamo, a customer relationship management (CRM) mobile app for field sales teams. He says that now is the time for local small and medium enterprises (SMEs) to tap into their entrepreneurial spirit ahead of the festive season to weather the storm once more. “SMEs are creative and resilient by nature. This, combined with being

Employee well-being should be the top priority of any business. Focused, driven, and happy sales reps are integral to every organization’s success. They’re the ones responsible for driving conversions and developing long-term customer relationships. Also, they play a crucial role in providing other departments with actionable insights about potential and existing customers. That’s why it is essential for managers to empower sales reps with the right tools and work culture. But apart from workplace performance, you also need to consider employee mental well-being. Your employees need to maintain a healthy work-life

Lack of clarity, too much admin, but more sales than ever. This is what Skynamo’s most recent Global Field Sales Benchmark Report for 2021 revealed. Skynamo – the leading app for field sales reps and managers – surveyed over 250 manufacturers, wholesalers and distributors with field sales teams over the course of 2021. The aim was to find out what their biggest challenges are and how they use technology to overcome them. In a separate survey, Skynamo asked over 700 sales managers and business owners with field sales teams what technology they use to manage their sales operations on a daily basis. Blind spots and

Skynamo – the leading provider of field sales technology – carried out extensive research recently. Spanning hundreds of manufacturers, wholesalers and distributors around the world, all with field sales teams, several pertinent challenges and successes were revealed over the course of the year. The resultant Field Sales Benchmark Report for 2021 gives some interesting insights into how the Food and Beverage industry’s sales teams compare. It looked at common industry-specific challenges, the technology used, and sales rep productivity. But that was not enough for Skynamo. They added insight from their well-known

COVID-19 has triggered unprecedented changes in lives across the world. For many years, the majority of consumers have purchased products and services from brands they know and trust. But as campaigns around healthy eating habits and product quality gained momentum, we’ve seen a sharp shift in food buying preferences. These factors have made consumers much more aware of how their food is sourced, produced, and consumed. What am I eating? Where does it come from? Consumers are now becoming sustainable food customers. With this shift in consumer behavior comes new opportunities for businesses that have adapted to this

From electronics and seasonal clothing to home furnishings, toys, and food items, supply chain issues are causing in-store product shortages, creating a climate reminiscent of the panic buying that hit stores at the start of the pandemic. This time around, however, the disruptions are on a smaller scale and local in nature. In the US, retail sales, excluding food services, were 22% higher during the first half of 2021 compared to the previous year. Factories are starting to run normally and catching up with supply. However, a combination of labor shortages, global supply chain disruptions, and lingering levels of