Latest insights

Every entrepreneur is familiar with the hectic process of setting up a new business. Problems seem to leap out from any and every angle, whether it’s a spotty supplier, hardware malfunctions, or unsuitable staff. It’s easy to forget about the importance of refining sales and marketing processes when caught up in such a whirlwind. However, entrepreneurs must be diligent in their small business field sales efforts to set themselves up for continuous success. This involves aligning with a higher purpose, prioritizing a digital-first approach to sales, adopting lean planning and

Planning for the future of your business once you are no longer at the helm may be one of the last things on your to-do list, but it shouldn’t be. All businesses will experience a transition at some point, and making sure that you have a system in place for business succession helps to ensure longevity and stability even when you are gone. So, how can you go about ensuring that your business outlives you? Let’s find out. Methods to ensure your business succession plan works These methods will not only help you in your creation of

As consumers have become more and more comfortable with online shopping, there has been an undeniable digital transformation in field sales. With the change in interface, digital expectations have changed, and today customers demand an online experience that mimics their past face-to-face shopping interactions. Online behavior and a greater reliance on mobile devices

So, you’ve accomplished the seemingly insurmountable task of launching your business. Through the days and nights of hard, relentless work you have likely encountered the issue that all business owners and entrepreneurs encounter – how do you balance the needs of both your business and your family? Navigating the demands of building and maintaining a successful business can make it feel like your family has taken a back seat. Indeed, striking the perfect work-life balance becomes a herculean task, but it doesn’t have to be. One key to living a happy and

Investing in readymade sales force automation (SFA) could seem unnecessary if you have the available in-house tech knowledge and only need to make small tweaks to existing systems. But if you want to do something complex or specialized, buying a readymade solution might make more sense in the long run. Considering building it? Before making any decisions on whether to invest in the creation of new software, there are some factors you need to consider. Ask yourself questions

Effective communication, or the lack thereof, plays a crucial role in sales team synergy. Our past surveys have shown us that too many businesses still struggle with getting this right. Here we highlight the two frictions that contribute to ineffective communication and how businesses are overcoming them. Why do sales managers fail to communicate effectively? Poor communication easily erodes trust between reps and managers. This erosion creates what is known as a trust-gap, in which effective communication will remain difficult.

Skynamo Data Shows July Unrest Continues to Affect South African Business Recovery Recent data from Skynamo’s Industry Thermometer reveals that the civil unrest in July is having a longer-term impact on South African businesses—interrupting the strong sales momentum that had been building toward pre-pandemic levels. Tracking Industry Performance Across 26 Sectors The

One of the biggest challenges of running a small to medium enterprise in 2021 is the ongoing digital transformation of field sales hastened by the demands of the pandemic. This digital transformation requires promoting your products/services across various digital channels to reach your target consumers.

Skynamo now integrates with Microsoft Dynamics 365. This will give sales reps the ability to improve order accuracy and shorten order fulfilment times for manufacturers and distributors. Microsoft and Skynamo Partner to Power More Effective Field Sales Microsoft and Skynamo, a global leader in cloud-based field sales management and mobile sales technology, have formed a strategic partnership. This partnership enables Microsoft Dynamics 365 customers

Sales are driven by customers. Businesses must therefore devise strategies that offer a rewarding and personalized sales experience. With the move to eCommerce, however, this has become a much more complex task. Before the 2020 pandemic, a company’s sales strategy often incorporated a variety of selling techniques. However, during COVID-19, virtual sales became the default standard. As a result, many employees were abruptly thrust into