Latest insights

Effective communication, or the lack thereof, plays a crucial role in sales team synergy. Our past surveys have shown us that too many businesses still struggle with getting this right. Here we highlight the two frictions that contribute to ineffective communication and how businesses are overcoming them. Why do sales managers fail to communicate effectively? Poor communication easily erodes trust between reps and managers. This erosion creates what is known as a trust-gap, in which effective communication will remain difficult. Making your reps jobs more confusing and in the end affecting your overall sales.

Skynamo Data Shows July Unrest Continues to Affect South African Business Recovery Recent data from Skynamo’s Industry Thermometer reveals that the civil unrest in July is having a longer-term impact on South African businesses—interrupting the strong sales momentum that had been building toward pre-pandemic levels. Tracking Industry Performance Across 26 Sectors The Skynamo Industry Thermometer is a free monthly resource used to benchmark sector health and industry sales activity. It tracks average order values and volumes from more than 500 South African manufacturers, wholesalers, and distributors across 26

One of the biggest challenges of running a small to medium enterprise in 2021 is the ongoing digital transformation of field sales hastened by the demands of the pandemic. This digital transformation requires promoting your products/services across various digital channels to reach your target consumers. Plus you need a team of sales representatives, marketing managers, product developers, etc. who share your vision for the company and are equipped to handle this digital transformation. The most crucial aspect of running a successful and functional SME in the modern era is leveraging the right technology. From

Skynamo now integrates with Microsoft Dynamics 365. This will give sales reps the ability to improve order accuracy and shorten order fulfilment times for manufacturers and distributors. Microsoft and Skynamo Partner to Power More Effective Field Sales Microsoft and Skynamo, a global leader in cloud-based field sales management and mobile sales technology, have formed a strategic partnership. This partnership enables Microsoft Dynamics 365 customers to extend real-time information and functionality to their field sales teams. Bringing Mobile Sales Power to Microsoft Dynamics 365 Microsoft Dynamics 365 is Microsoft’s

Sales are driven by customers. Businesses must therefore devise strategies that offer a rewarding and personalized sales experience. With the move to eCommerce, however, this has become a much more complex task. Before the 2020 pandemic, a company’s sales strategy often incorporated a variety of selling techniques. However, during COVID-19, virtual sales became the default standard. As a result, many employees were abruptly thrust into working from home, often alone, and grappling with new technology. For business and customers alike, lockdowns were a lonely experience, and many longed for the comfort of in-person

Small and medium, local enterprises (SMEs) are essential to the economy’s health and predicted to lead an economic recovery post-COVID. However, many of these businesses are fighting to keep their doors open since the onset of the pandemic. 89% impacted by the recent rioting and looting in KwaZulu-Natal and Gauteng, according to research by BeyondCovid. Positively, the latest data by Skynamo’s Industry Thermometer for July 2021 reveals that the political turmoil did not have as big an impact on sales as expected. Zane van Rooyen, Product Marketing Manager at Skynamo, South Africa’s leading field sales app, says that

At a glance it may seem like choosing a best of breed platform is the simple answer to all of your problems. However, we can forgive you for thinking so off the bat. Before making such a decision it is important to understand how your company engages with technology. You might want to identify your needs and decide how best to meet them. This includes your needs for your reps, integration, and more general functionality. Single platforms offer a unified interface across all your platforms. A familiar look and style that makes things feel more comfortable and easier to use. While that familiarity and ease of use are

How do field reps stay entertained in traffic or while travelling to a customer who’s an hour or more away? Do they tune in to music or talk radio? Or, do they prefer listening to a podcast or getting lost in the plot of an audiobook instead? A field sales rep’s car is probably the most important space they spend time in each day. It’s their office on wheels, where they de-stress and recharge between customer visits. With the right sales tools, they’ll use that time on the road to complete daily admin tasks, plan ahead and sharpen their skills. But when they’re en route to their next customer or prospect, what do

Selling is increasingly pushed to purely digital channels. While it’s enhancing efficiency, it’s also removing what’s at its heart: trust. Using the right kind of sales technology can play a crucial role in restoring this trust between you and your future customers. Facts don’t persuade people, trust does. While the facts are important and are without a doubt a motivating factor, it is the human, face-to-face interactions that people are often looking for in sales. These interactions influence a person to become one of your next customers or remain a loyal customer for years to come. Facts about products have very

Over the last decade, mealtime habits have changed considerably. Out-of-home eating and consumers skipping meals have led to the concept of a snack and a meal becoming increasingly conflated. Due to this change, consumers are becoming more aware of the types of snacks they look to have throughout the day. Looking for products that can offer them not only great taste but for nutritional value. Ultimately, consumers say they want snacking products that are conveniently nutritious and appear guilt-free. So, what does this mean for snacking in 2021 and beyond? Consumer Snacking Habits Mealtime fragmentation has continued