Latest insights

Selling is increasingly pushed to purely digital channels. While it’s enhancing efficiency, it’s also removing what’s at its heart: trust. Using the right kind of sales technology can play a crucial role in restoring this trust between you and your future customers. Facts don’t persuade people, trust does. While the facts are important and are without a doubt a motivating factor, it is the human, face-to-face interactions that people are often looking for in sales. These interactions influence a person to become one of

Over the last decade, mealtime habits have changed considerably. Out-of-home eating and consumers skipping meals have led to the concept of a snack and a meal becoming increasingly conflated. Due to this change, consumers are becoming more aware of the types of snacks they look to have throughout the day. Looking for products that can offer them not only great taste but for nutritional value. Ultimately, consumers say they want snacking products that are conveniently nutritious and appear guilt-free. So, what does this mean for snacking in 2021 and beyond?

South African women still face tremendous challenges in their daily lives. From personal safety to access to education and work opportunities and appropriate healthcare. Women are still more likely than men to be unemployed. According to Statistics South Africa, 31 percent of men are unemployed. Compared to 34 percent of women, with black women by far the most vulnerable, with an unemployment rate of 38 percent. These are structural issues, backed up by some troubling

Dietary supplement manufacturers and distributors share which new product ranges they are exploring and what role outside sales reps play in their order-taking process in 2021. Polling data taken during the live Dietary Supplement Trends for 2021 webinar presented by the Natural Marketing Institute draws attention to emerging industry trends. Manufacturers and distributors share what they

You’d be forgiven for being a little confused. Many other business decision-makers are left scratching their heads when they’re pressured to choose between different sales technologies. But we’re here to help clear this up for you. Understanding CRM vs SFA: How Customer Relationship Management Boosts Sales Customer relationship management (CRM) is a process that businesses use to manage interactions with customers through data analysis. CRM

The sales game has changed significantly over the past few decades. Gone are the days of cold calls and unannounced visits attempting to hook prospects with flashy pitches. As it is, customers are already bombarded with ads, mailers, and pop-ups that encroach on their privacy and overwhelm them with information. The last thing they want is a field sales rep trying to force a conversion at an inconvenient time. While being absolutely clueless as to their pain points and their actual needs. Instead of alienating customers through antiquated sales techniques,

It’s safe to say that no one in the world is having an easy time of it at the moment. Between a pandemic that has ripped through companies and communities, uncertainty created by political factors such as Brexit and the US elections last year, and political instability all over the world – including in South Africa, where our head office is – life is challenging, and businesses have been hard hit. So how businesses can support each other in troubled times? Many of these factors have been beyond our control. But in difficult times, all we can do is focus on the things

There isn’t only one type of sales technology. Figuring out which software is the best fit for your business is a difficult process. We’ve put together this simple guide to help you distinguish between the confusing terminology involved in choosing the right sales technology. These are common types of software terms you might come across when looking at sales technology best suited to your unique business needs: Customer Relationship Management Marketing Automation Sales Intelligence solutions Sales Force

The Covid-19 pandemic has dramatically changed the B2B sales and marketing space. Most B2B interactions have now moved online and field sales have taken a back seat. However, nothing can replace the value of motivated sales reps in the field. If small businesses are the heart of a country’s economy, then field reps represent the legs that drive it forward. Enforced restrictions that affected

The field sales terrain is a fierce battleground where productive sales reps vie for customers’ minds and money amid stiff competition. Despite the difficulties, face-to-face sales is an avenue that businesses cannot afford to overlook, with research showing that face-to-face interaction is 34 times more effective than interaction via email.