Latest insights

CRM and sales are pretty synonymous in most people’s minds. But that doesn’t mean that CRM and sales force automation are the same thing! CRM – or customer relationship management – and sales force automation (SFA) sound like they do the same thing. While the two platforms might have some things in common, some overlap, they have very different purposes. So what’s the difference? Customer relationship management (CRM) is a process that businesses use to administer their interactions with

A family business can be great. You’re working with people who are closely related to you, which means solid trust is built right into the business. Even giants like Walmart and Berkshire Hathaway are prime examples of family businesses. According to the US Census Bureau, nearly 90% of all businesses in the US are family businesses. But this doesn’t mean that family businesses are always smooth sailing. There are many dangers, some so serious that your business could go

Looking for tips to help you build valuable customer relationships? Congratulations, you just found them! Find out how to keep your customers coming back. Why are customer relationships so important? What’s all the hype about? Well, to help answer that, let’s head to the movies. In the classic, Miracle on 34th Street, Macy’s hires a man named Kris Kringle to be an in-store Santa. The eccentric Kringle, however, decides to do something considered sacrilege in the world of retail. He directs parents to other stores. If Macy’s is out of stock on a particular

Skynamo helps businesses spend more time with customers, develop more knowledgeable field sales reps, and get sales managers more involved in customer conversations. Guest post by Nadeem Ayyub, Director at Rockcliffe Group Ltd. >We are a halal frozen foods manufacturer and food importer with a wide range of products like kebabs, burgers, sausages, ready meals, vegetables and samosas. We began as a family business 20 years ago. We have

User reviews have recognized Skynamo with leadership status in the broader field sales software and the specialized route planning software categories on the G2 software review platform. We’re proud to be named among G2’s Industry Leaders for Spring! What does this mean, who rated us, and who were we up against? Who does Skynamo compete against in the field sales software category? Skynamo is rated against all other brands defined as ‘field

The right software solution can help supply chain managers overcome unique vitamin and supplement industry supply chain blockers. Vitamin and supplement supply chain managers face unique challenges in overseeing the distribution of temperature-dependent products and adhering to strict regulations. It was already a game of margins to ensure product and brand integrity before new regulations came into play thanks to additional restrictions on movement came into play due to the COVID-19 pandemic. Vitamin and supplement supply chain procedures had to be

Skynamo Expands UK Presence With mSeller Acquisition: What This Means for Field Sales Teams Skynamo has taken an exciting step forward in its global growth journey with the acquisition of mSeller. It’s a well-established UK mobile field sales application. This move not only expands Skynamo’s footprint in the UK but also strengthens its order management and digital catalogue capabilities. Two features that field sales teams rely on more than ever. This acquisition comes just a year after Skynamo secured $30 million in funding from US-based software investment firm

The past year emphasized the importance of strategy, and communication with customers. An optimistic Julian Diaz, Skynamo’s chief marketing officer, shares what he expects from consumers in 2021. The “wait and see” approach works in the short run. But only in the short run. Sound strategies provide certainty and direction, enabling businesses to act despite longer periods of uncertainty. We asked Skynamo CMO Julian Diaz to round up his expectations for the year ahead.

Outside sales platforms enable producers and distributors of nutritional and fitness products and other services in the health and wellness industry to grow their market share. Health and wellness industry growth “appears unstoppable” The health and wellness industry is one of the fastest growing globally, and was

Annually, on National Salesperson Day, we celebrate the role outside salespeople play in business success. This year, our regional managers shared their observations from this unusual year, and the critical role they see outside sales teams play going forward. Much has been said about how unusual this year has been, but let’s talk about things that that remained the same. Those things we cannot do without. The things we rely on even more when the economic environment becomes more difficult to read, and the