Disrupt Africa shares how we’ve expanded into the UK and set to target the USA

Disrupt Africa shares how we've expanded into the UK and set to target the USA

Disrupt Africa shares about our CEO’s selection as an Endeavor Entrepreneur and although South Africa remains our core focus, we are looking at expanding internationally.

South African startup Skynamo, which has developed field sales management software and a mobile sales app, has expanded to the United Kingdom (UK) and is planning a push in the United States (US) early next year.

Formed in 2012, Skynamo is used by representatives and their managers to improve insights into field sales activity, reduce administration, and create coaching opportunities that lead to higher sales.

Its cloud-based app is used by over 5,000 users at 440 companies with teams of representatives in the field who regularly visit and service or sell to an existing customer base.

Chief executive officer (CEO) Sam Clarke, who was recently selected to join the international Endeavor network, told Disrupt Africa the business was initially set up the build a portfolio of B2B solutions.

“The first solution was a field sales management app that would become known as Skynamo. It was developed around the needs of a small beverage company with outbound sales reps,” he said.

“The drinks were great but getting them to market required the management of a team of field-based sales representatives. It was their task to get the product on the menu in bars and restaurants and on the shelves of retailers.”

Read the full Disrupt Africa article online.