Skynamo and Datel partner to bring sales mobility to UK Sage users

Largest Sage Business Partner in the UK, Datel, to resell Skynamo as Sage add-on solution for Field Salesforces


LONDON, UK – 7 November 2018: Cloud-based mobile sales software provider Skynamo has announced a partnership with the UK’s largest Sage business partner, Datel. The partnership will see Datel offering Skynamo’s field sales management software and mobile sales app to Sage customers wanting to enhance the performance and efficiency of their field salesforces.


Skynamo uses mobile, location and cloud technology to provide real-time customer, stock and sales activity information to sales representatives working in the field. Datel’s Sage expertise will enable its customers to integrate with Skynamo’s mobile app, providing sales representatives with secure and real-time mobile access to the latest product, customer, pricing and inventory information.  


In addition to enabling remote access to information and order capturing, Skynamo uses GPS technology to power admin-reducing features, such as its automatic call report generation and route planning features, and provides sales managers with real-time visibility into sales activity in the field. As all sales rep-specific functionality is built into the mobile app, Skynamo also works offline for times when Internet access is weak or unavailable and synchronises all updates when back online.


Datel specialise in Sage ERP and CRM software and products that expand Sage’s core functionality. Datel’s partnership with Skynamo enables them to extend the value of their customers’ investment in Sage onto their sales organisations and improve the volume and quality of data collected and stored in Sage by field sales reps.  


Over 100 Sage customers have already benefitted from integration with Skynamo and the resulting extension of Sage functionality to field salesforces.


Brian Howe, Alliances Director for Skynamo commented: “We are bridging the gap between finance and sales, or ERP and CRM systems, that exists in most organiations. Skynamo makes it much easier for field sales reps to access data stored in these systems and to collect and enter data into them from the field via a single mobile interface. We’ve developed a fantastic working relationship with the Datel team and share common values and ambitions, which bodes well for this partnership. We are genuinely excited about joining forces with Datel to extend this offering to their customer base.”


Andrew Pritchard, Managing Director of Datel adds: “After a rigorous due diligence of Skynamo, we were impressed with the solution’s functionality and its ability to unlock additional value in our customers’ investments in Sage. We encourage our customers who have teams of field sales representatives to consider Skynamo as a way to not only improve their sales effectiveness and revenue, but also as a way to increase adoption and use of Sage from within their organisations.”   


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* Pictured in photograph

From left to right

Emma Pownall, Marketing Director, Datel

Nick Swabrick, Finance Director, Datel

Brian Howe, Alliances Director, Skynamo

Julian Diaz, Marketing Director, Skynamo

Paolo Arcangelo, Services Director Enterprise Management, Datel

Grace Canning, Commercial Product Manager, Datel

Darren Saint, Account Development Manager, Datel



Datel is the leading Sage Business Partner in the UK, providing Sage consultancy, implementation and support for Sage 200, Sage 1000, Sage Business Cloud Enteprise Management and Sage CRM. We also offer our own innovative Fusion range, a suite of products that enhances and extends core Sage functionality, as developed by Datel’s Research and Development team. Headquartered in Warrington, Datel also has offices in Leeds and London, employing a loyal team of over 200 highly skilled people who look after its growing base of more than 1,000 customers across the UK.



Skynamo is a provider of a cloud-based field sales management software and mobile sales app for manufacturers, wholesalers and distributors with reps who service or sell to an existing customer base. Field sales teams at companies such as Bidvest, Bosch, CAT and Elizabeth Arden use Skynamo to improve service levels to customers and cashflow for their business through features that enable remote submission of orders, automation of administrative tasks, and capturing of customer interactions on mobile devices. Sales managers also able to better manage their field sales reps through GPS tracking to view time spent on the road or on customer visits for each rep, maintain an overview of all customer visits and orders, as well as draw valuable customer and sales productivity insights through Skynamo’s management dashboards and survey features.


Founded in 2012 in Stellenbosch, South Africa and with additional offices in Johannesburg, South Africa and Epsom, United Kingdom, Skynamo has over 440 companies large and small across a wide range of industries including Food & Beverage, Building Materials & Hardware, Chemicals & Paints, and Automotive goods. 


Each month, Skynamo manages over 370 000 customer visits, 1 400 000 customer relationships and 1 100 000 products for its customers.



Zoe Eastwood / Anna Ouseley-Giraldo


+44 (0) 208 408 8000