Latest insights

Making sales has never been as knowledge-driven as it is now. With the advent of big data, effective data capturing technology and the increasing sophistication of sales management systems, useful information is literally just a click away. So why do many organisations still struggle? Although this is a complex problem with no single answer, I believe there are a few key points which have significant impacts on the effectiveness of sales. These can easily be addressed by making good use of data. Decide what is important

Throughout the year you must have heard these terms repeatedly mentioned, and for good reason. The mobility, BYOD and big data trends have reshaped the business landscape, and will continue to do so. With this year drawing swiftly to a close, here is what to expect in the new year, with tips on how to approach it: Mobility Mobility in the workplace has prolifically increased. Data is often stored across several devices which each seem to perform different functions. Smartphones, iPods, tablets, laptops and desktop