Sales in the food industry is not for the faint-hearted. If your company is involved in the importation, manufacturing, distribution, or wholesaling of food and beverage items across provinces, you know what we mean. Now toss in a target-based sales team that’s on the road most of the time and a spreadsheet-based system, and you’ve got a recipe for disaster (or at the very least, late orders, missed sales, and grumpy customers). This is why it is vital to find the best sales software for food distributors and manufacturers.
And if you’re serious about growing your market share and building better customer relationships, then let’s talk about why Skynamo is the best sales software for food distributors like you.
See more: The top sales software for the food and beverage industry
Why food and beverage distributors need more than just spreadsheets
The food and beverage industry runs on precision. You’ve got expiry dates to manage, limited storage time, tight delivery windows, and customer orders that change by the minute. A food and beverage sales rep scribbling down orders on a notepad and texting them in later isn’t going to cut it. Spreadsheets are riddled with human error, don’t update in real-time, and leave your sales team guessing about pricing, stock availability, or customer history.
More than inconvenient, this could be dangerous.
One wrong order or missed delivery can cost you a long-standing client.
With Skynamo, you equip your reps with an easy sales CRM with real-time view of stock, product catalogues, customer histories, and promotions – all from their mobile phone or tablet, even when they’re offline. They place orders accurately, on the spot, with confidence. You cut down on manual errors, speed up the sales cycle, and build trust with your customers.
What makes selling food and drink B2B so tricky?
Let’s break it down. As a food and drink sales rep, you’re juggling a few tricky challenges.
- Expiry-sensitive inventory
- Frequent price changes due to exchange rates or input costs
- Customer-specific pricing and promotions
- Order volumes that change week to week
- Reps who cover large territories and multiple accounts per day
- A need for accurate, up-to-date product information on the go
That’s a lot. For sales managers, it is impossible to have line-of-site over all of that, plus manage sales teams over Whatsapp or email. Without the right tools, your reps waste time chasing stock info, double-checking pricing, or fixing order errors. That’s time they should be spending upselling, cross-selling, and keeping competitors out of your customer base.
The right sales software turns your reps from paper-pushers to profit-bringers
The food industry is built on relationships. Your customers want someone who understands their business, remembers their preferences, and helps them stay ahead of consumer demand. 
With Skynamo, your reps bring your latest products and prices, yes, but they also walk in with insights. Our mobile ordering app gives your sales team instant access to:
- Customer order history and notes
- Current stock levels and delivery timelines
- Product images and detailed catalogues
- Sales trends and performance data
- GPS-based check-in and route optimisation
This means every sales visit is productive. Every rep is prepared. And every customer interaction feels like a well-informed, personalised service, not a rushed pitch.
Offline capability keeps the wheels turning, even when the signal doesn’t
Let’s face it, not all your reps are closing deals in a big-city Wi-Fi bubble. Some of the best relationships are forged in remote towns, small shops, or back-of-house delivery bays where cell service drops off. 
Skynamo works offline. Reps can load product catalogues, log visits, take orders, and make notes, all without needing a connection. As soon as they’re back online, the system syncs automatically with head office.
No lost data.
No duplicated work.
No lost opportunities.
Just a smooth, uninterrupted sales process.
Integrates with your finance and inventory systems
Your sales team doesn’t work in a vacuum, neither does the best sales software for food distributors and manufacturers. You need it to talk to your other systems, especially if you’re using platforms like Sage, Xero, Quickbooks, or an ERP like SAP or Acumatica. 
Skynamo integrates seamlessly with your accounting and stock systems, and pulls in live product, pricing, and customer data. This eliminates duplication and ensures that your reps close sales based on the latest prices and products. No outdated spreadsheets or guesswork. Orders flow straight into your backend system, reduce admin, and speed up delivery.
Instant insights help you make better business decisions
How many calls did your reps make today? Which products are flying off the shelves and which are stagnating? Are you visiting your top accounts often enough? Where are the opportunities to upsell?
Without proper sales manager insights and reports, these go unanswered, or worse, are answered with gut feel and guesswork.
With Skynamo’s built-in sales reports and analytics and RADAR insights, you get a clear view of your field sales performance in real time.
Identify high performers, track sales against targets, spot customer churn before it happens, and make decisions that grow your business, not just keep it running.
Designed for food and beverage sales teams
When we built Skynamo, we had in mind to create the best sales software for distributors, wholesalers, and manufacturers – not just random “sales teams”.
We built it for sales reps in the trenches, those dealing with crates, cold storage, time pressures, and demanding clients.
Food and beverage teams need speed, accuracy, visibility, and mobility. That’s exactly what we deliver.
We’ve helped hundreds of food and beverage distributors across South Africa transform how they sell. 
- Faster order turnaround
- Fewer returns and order errors
- Stronger customer relationships
- Better route planning and rep productivity
- Happier sales teams who spend less time on admin and more time closing deals
In this industry, it’s about selling more, and it’s about selling smarter
You know your market. You’ve built relationships over years. But you can’t afford to fall behind. The competition is fierce, the margins are tight, and your customers expect speed, accuracy, and reliability.
Skynamo is the best sales software to give your field sales team the tools they need to perform, no matter where they are, what product they’re selling, or who they’re selling to.
Let’s help you sell more, faster, and better
You don’t need another system. You need the right one. Skynamo was built specifically for food and beverage distributors like you, solving for the real challenges your team faces daily.
If you’re ready to give your reps the tools they need for a bigger piece of the pie, ditch the paperwork, and deliver a better experience for your customers, it’s time to talk.
Book a demo today and see why Skynamo is the best sales software for food distributors.
FAQs
What software do wholesalers use?
Wholesalers typically use a mix of software tools, including ERP systems for inventory and finance, CRM systems for customer management, and sales software for field teams. Skynamo combines sales, customer, and product data into one mobile-friendly sales solution, designed specifically for wholesalers who rely on reps to sell in the field. It integrates with your existing ERP or accounting system to streamline operations from sales to invoicing.
What is ERP in the food industry?
ERP (Enterprise Resource Planning) in the food industry is software that manages key business functions like inventory, production, procurement, compliance, and finance, all from one system. When connected with Skynamo – the leading sales CRM and mobile ordering platform – your ERP becomes even more powerful. Skynamo gives your sales team real-time access to product availability, customer-specific pricing, and account history so they can sell confidently and accurately from the field.
