Tag: Make sales

How to replace paper-based systems

Posted on December 1, 2025 by Mikayla Wexler - Build a better business, Build a better business, Sales & Technology (how tech is helping, trends), Wholesale distributors and manufacturers

How to replace paper-based systems

Paper-based systems have been part of B2B sales reps’ daily grind for decades. Notebooks, order books, loose sheets, catalogues, WhatsApp messages, saved voice notes, spreadsheets… they all fall under the same umbrella: manual processes that hold your business back.

In spite of wild advances in technology, AI, and devices, most wholesalers, distributors, manufacturers, and importers still use manual processes today. Why? Not because they want to stay manual, necessarily. Usually, it’s because digitisation is a bit intimidating, sure. More often than not though, it’s just “the way we’ve always done it”.

However, the moment your business needs more clarity, more speed, more accuracy, or more control, paper-based systems fall over. They become the bottleneck. And that’s exactly where digitisation changes everything.

Why paper-based systems don’t help you

Paper-based systems are anything that doesn’t streamline sales operations. It could be a legacy system that you’ve inherited with the business, or an outdated process that worked 10 years ago, but might not be ideal for today’s pace.

The problem with paper-based systems is that they create friction throughout your operation.

Information gets lost or delayed

Orders sit on a dashboard, in a rep’s car, or in a WhatsApp thread. By the time they reach the office, prices have changed or stock has moved. Let’s not even talk about what happens when your sales rep leaves, and takes all your customer data with them.

Manual capture leads to errors

A hand-written 6 becomes an 8. A quote is misread. A quantity is missing. Small mistakes become costly.

There’s no real-time visibility

Stock levels, customer activity, route plans, follow-ups… paper can’t update itself.

Teams work in silos

Sales knows one thing, finance knows another, the warehouse is guessing, and customer service hears about problems last. “Let me get back to you” is the account manager’s favourite slogan.

Why digitise sales operations?

Manual sales and order management processes drain time, morale and money. Forbes highlights that although a third of sales tasks can already be automated, only one in four businesses has taken the leap. This leaves a huge competitive gap for you.

When reps still receive orders via phone calls, WhatsApps and emails, teams waste hours verifying details, re-typing information, correcting errors and chasing updates. This slows delivery, strains customer relationships and directly cuts into profit. Multi-channel manual capture simply cannot scale.

Modern B2B operations need a shared, digital, cloud-based field sales CRM where orders, pricing, communication and updates all live in one place.

Automation eliminates errors, accelerates fulfilment, gives buyers always-accurate product information and frees your team to focus on selling, not admin. Gartner predicted that by 2025, 80% of B2B sales interactions will be digital, meaning companies who fail to digitise now risk being left behind.

Sales and order automation is a competitive imperative for speed, accuracy, and efficient growth.

Let’s go! How to replace paper-based systems and digitise sales operations

Digital transformation rarely works if it is a grand, sweeping gesture that encompasses the entire company at once. It works best with small projects that have a clear goal and desired outcome. For example, your sales operations. Let’s start there.

Step 1: Map the manual steps

Before you digitise systems, identify everything your team currently does by hand:

How reps capture orders
How visit notes are recorded
How stock checks happen
How pricing gets confirmed
How customer issues are tracked
How follow-ups and routes are planned

This exercise will show you the truth: the biggest delays in your operation come from manual steps, not people.

Step 2: Digitise the processes that slow you down the most

Now that you have a clear view of what your manual sales operations look like, start where the impact is biggest.

1. Orders and quotes

Still using carbon books or WhatsApp orders? This is the first system to be replaced, because it touches revenue directly.

Skynamo is a single system that streamlines sales operations. With Skynamo field sales app:

Reps create orders on-site
Pricing and promotions are always correct
Orders sync directly into your system
No double-capturing, no retyping, no transcription errors

This single change eliminates a huge amount of admin for everyone.

2. Customer visits and notes

Paper notebooks get lost. Notes get delayed. Details get forgotten. Skynamo automatically:

Logs visit times
Tracks routes
Prompts reps for required notes
Stores all history in one place

Managers get visibility without micromanagement. Reps get structure without extra admin.

3. Stock visibility

If your sales reps only know stock levels when they “call the office”, you’re losing sales. Digitised stock data means:

Reps sell what’s available
Sales reps have the most current price and promo lists
Fewer returns, fewer credits
More trust from customers

When everything’s in sync with your system, your sales operation runs noticeably smoother.

Step 3: Standardise your new digital process

Replacing paper-based systems involves new sales tech, yes, but it’s also about creating a simple, repeatable rhythm.

Document the new workflow:

How reps record visits
When orders need to be captured
How quotes move through approval
How pricing updates happen
How follow-ups are tracked

The system guides the behaviour, so the process becomes second nature.

Skynamo makes this easy by building the steps into the app itself.

Step 4: Make digitisation a win for sales reps, not a burden

Your field sales reps don’t resist digitisation because they dislike technology. They resist it because they’ve seen tools that make their jobs harder.

Skynamo is easy to use. Reps get:

Goal tracking
Faster quoting
Fewer admin hours
Automatic visit logs
Offline access
Real-time stock and pricing
Cleaner routes
One place to track everything

Once reps see how much easier their day becomes, paper doesn’t stand a chance.

Step 5: Integrate with your system for true end-to-end digital operations

Digitising systems only works when information flows. Skynamo integrates with your existing system so you get:

Up-to-date pricing
Real-time stock
Automatic order syncing
Immediate visibility across teams

This is where digitisation delivers full value; the moment sales, finance, warehouse, and management all operate off the same source of truth.

Step 6: Use data to improve everyday decisions

Once you replace paper with digital systems, you unlock insights that were impossible before. With Skynamo sales software, you can see:

Top and bottom customers
Declining product lines
Track sales rep activity
Reps needing support
Route inefficiencies
Missed opportunities
Year on year sales trends by customer, region, or SKU
Advanced sales analytics with Skynamo RADAR

But here’s the reality: you can’t analyse data you haven’t captured. Digitisation saves you time, and it gives you the information you need to make accurate decisions, faster.

So, what now?

Paper-based systems had their time. But they can’t support the speed, visibility, consistency, or accuracy that modern B2B sales needs.

Start today. Don’t get left behind. Your competitors are already doing this.

Digitising your systems, especially your sales workflows, gives you:

Instant order accuracy
Better customer service
Real-time insights
Stronger reps
Happier teams
Fewer admin bottlenecks
A business that grows faster because sales runs smoothly

And you don’t have to reinvent your entire organisation to get there. You just need the right starting point.

Ready to replace paper-based systems?

If you want to digitise your sales team and modernise your operations without disrupting your business, Skynamo is built for exactly that.

Book a demo, see how it works in real life, and find out how quickly your team can leave paper behind.

Why Growing Businesses Need a Sales Rep Tracking App

Posted on November 7, 2025 by Mikayla Wexler - Build a better business, Build a better business, Sales & Technology (how tech is helping, trends)

When you run a growing business in manufacturing, distribution, or wholesale, there’s one truth you learn fast: sales don’t happen behind a desk. Your sales team is out on the road, meeting customers, taking orders, solving problems, and keeping shelves stocked. And the faster your business grows, the harder it becomes to keep track of who’s where, doing what, and how your customers are feeling.

That’s where a sales rep tracking app becomes invaluable. Not as a “big brother” tool, but as the engine that keeps your field sales team and your business moving in sync.

Skip ahead

The challenge: Growth brings complexity. Complexity can be muddy.

When you start out, managing a few reps with a spreadsheet, WhatsApp group, and email might be enough. But as your sales territory expands and your customer base grows, cracks begin to show.

You lose visibility into who visited which customer, when, and why
Orders get delayed or missed because of manual processes
Reps spend more time reporting than selling
Managers make decisions based on outdated or incomplete data

At this stage, you don’t need more paperwork or more meetings. You need better visibility. And that’s exactly what a sales rep tracking app delivers.

What a Sales Rep Tracking App really does. And what it doesn’t do.

A proper sales rep tracking solution, like Skynamo, helps you understand what’s happening out in the field in real time.

What is it not? It isn’t a nanny cam for grown-ups in the field.

Rather, it brings together all the moving parts of your sales operation into one clear, connected view.

Here’s what the best Sales Rep Tracking App for B2B sales reps does.

1. Gives you a real-time view of the entire sales field

Know where your reps are, not to micromanage them, but to support them. The Skynamo sales tracking app automatically captures routes driven, which customers were visited, and for how long. This allows managers to:

Confirm customer visits without relying on manual check-ins
Identify route inefficiencies and reduce travel costs
Reassign areas or customers based on accurate coverage data

Your reps also gain peace of mind knowing they don’t need to fill in endless call reports or remember where they were last Tuesday. It’s all automatically logged.

2. Gives reps instant access to customer information

When a rep walks into a store, they need to know what’s been ordered, what’s owed, and what’s been discussed. With Skynamo, all that data lives right in their pocket.

View past orders and invoices
Record customer feedback or issues
Capture orders on the spot, even offline

This kind of access empowers your sales team to deliver better service and build stronger relationships, not just push products.

3. Makes reports accurate, up-to-date, with ease

End-of-day admin? Gone. What about Year on Year sales per month reports? A click away.

With every call, order, and visit captured automatically, your reports are always current. Managers can see at a glance which products are selling, which customers are falling quiet, and where opportunities lie.

And because the data is synced back to your office systems or ERP, your finance and operations teams stay aligned with what’s happening on the ground.

4. Helps you plan and forecast better

Growth often means entering new territories and juggling multiple product lines. Without data, planning is guesswork. A rep tracking app gives you the insight to:

Identify under-served areas
Balance workloads across reps
Forecast sales more accurately based on actual visit data

It’s a way to turn field activity into actionable business intelligence.

For managers: Visibility without micromanagement

Who thrives in a micromanagement environment? No one. Every good sales manager knows the value of trust. A sales rep tracking app doesn’t replace that; it strengthens it. You can support your team with facts, not assumptions.

Instead of asking, “Who visited the customer?” you can ask, “What can we do to help them sell more?”

Managers using Skynamo see live dashboards showing team activity, visit frequency, order value, and route efficiency. That means coaching conversations can focus on growth opportunities, not admin gaps.

For reps: Less admin, more selling

Reps are happiest when they’re in front of customers, not filling in forms. Give your reps the mobile sales app that lets them sell more.

Visits are automatically logged
Orders are placed in seconds
Notes sync instantly with the office
Reports are generated without lifting a finger

That’s hours saved every week. Time your team can spend building relationships, cross-selling, and chasing new opportunities.

For the business: Growth without chaos

As your customer list grows, your operations need to scale without losing control. A sales rep tracking app keeps your systems, people, and data connected. With Skynamo, that means:

Seamless integration with your ERP and accounting systems
Reduced order errors and duplicate data entry
Improved cash flow through faster, more accurate orders
Better customer satisfaction thanks to timely visits and follow-ups

Why choose Skynamo

Unlike generic tracking apps, Skynamo is built specifically for field sales in manufacturing, distribution, and wholesale. We understand that your reps often work in rural areas with poor connectivity. That’s why Skynamo works fully offline, and syncs automatically when you’re back online.

We also go beyond tracking.

Our sales platform includes:

Mobile order capture and digital catalogues
Customer visit scheduling and history
Live sales dashboards and performance insights
Integration with leading ERP and accounting systems
Advanced data analytics and forecasting with RADAR
ISO27001 certified security
Enterprise-class sales CRM solutions

Thousands of field reps across South Africa and beyond rely on Skynamo every day to streamline their sales operations and strengthen customer relationships.

Get the best sales rep tracking app – Book a demo with Skynamo today!

A sales rep tracking app is less about tracking your sales reps’ every move, and more about empowering them to sell better, faster, and smarter.

If your team spends more time on admin than on building relationships, it’s time to look at a better way. Book a demo with Skynamo today and see how we can help your growing business turn data into sales success.

How to Optimise B2B Sales for Perishable Goods: A Field Sales Guide

Posted on September 9, 2025 by Team Skynamo - Food and Beverage

How to optimise B2B Sales for perishable goods | Skynamo

Selling perishable goods into the food and beverage supply chain is not for the faint-hearted. Flour might keep, but dairy, fresh produce, and proteins don’t exactly play nice with delays. In B2B field sales, timing, visibility, and precision are everything.

Your buyers are manufacturers, distributors, retailers, or wholesalers in their own right, and they rely on consistent deliveries of quality bulk ingredients. If your field sales reps don’t get it right, the impact reaches beyond a missed sale; it’s a broken production line, a missed contract, or a lorry leaving half-empty.

And this is why access to the best field sales app is essential.

The perishable goods supply chain challenge

Selling bulk perishables into the food and beverage industry comes with its own unique headaches:

Short shelf life, big consequences – if the cream soured before it hit the bakery, you’ve just tanked their production schedule.
Demand volatility – one order can be in pallets, the next in truckloads. Buyers often respond to unpredictable market trends or seasonal spikes.
Margin squeeze – bulk pricing leaves little room for error. Wastage or late deliveries erode profits quickly.
Regulatory scrutiny – bulk perishables must move compliantly through the chain, with data and traceability to prove it.

For field sales teams, the challenge is clear: act fast, stay informed, and deliver consistency in a volatile environment.

Skip ahead: Enquire today about how Skynamo helps you make sales, make sense

Why field sales teams need the best field sales app

Old-school order pads and next-day calls don’t cut it when your customer is a bottling plant waiting on syrup or a cheese manufacturer running out of cultures. Sales tech steps in to close the gaps:

Live product data – Reps know what’s available in the warehouse and how long it will hold.
On-the-spot ordering – Orders can be confirmed during the client visit, cutting admin delays.
Demand forecasting – Data helps predict seasonal spikes and prevent under- or over-supplying.
Traceability and compliance – Digital records build trust and reduce risk when regulatory checks come knocking.

With the right tools, your reps become strategic partners, not just order takers.

Benefits of smarter sales tech in perishable B2B sales

1. Fewer production disruptions

If a customer needs bulk yeast today, waiting until “Monday morning when the order desk opens” is not an option. Sales tech ensures reps lock in supply instantly.

2. Minimise waste and downtime

With expiry data, reps can match at-risk stock to buyers who can use it quickly. The bakery gets its flour, and you avoid landfill.

3. Real-time pricing and margins

In volatile markets, bulk pricing shifts fast. Sales tech gives reps access to current pricing and discount structures, avoiding awkward “that’s not what you quoted me” conversations.

4. Build long-term strategic customer relationships

Reps with visibility of a buyer’s order history and forecasted needs can anticipate requirements—becoming indispensable partners in their supply chain.

Practical steps to optimise B2B field sales in perishables

If you manage a field sales team with reps who visit clients regularly, then here are ways to grow customer relationships, improve efficiency and hit those sales targets.

Digitise the order process. Paper orders equal lost time and errors.
Equip your reps with mobile-first tools. Field sales happens in plants, depots, and farms—places Wi-Fi doesn’t always reach.
Train reps to read the data. Knowing when a customer’s usual order frequency dips can be a red flag worth acting on.
Integrate sales, logistics, and finance. Silos kill speed. Integration keeps everyone aligned.

The Skynamo edge

Skynamo was built for field sales, and in perishable bulk goods, that’s critical. Our platform helps teams in food and beverage supply to:

Place and confirm orders during visits, online or offline.
Access live inventory and pricing data in the field.
Track expiry dates and manage at-risk stock proactively.
Give managers complete oversight with real-time dashboards.

Skynamo is the best sales rep app to keep bulk ingredients moving efficiently through the supply chain.

Ready to equip your sales team in the field?

Book a demo with Skynamo and see how we help field sales teams deliver, every time.

FAQs

What is B2B in food industry?

B2B in the food industry refers to selling bulk ingredients, raw materials, or packaged products directly to other businesses, such as manufacturers, distributors, wholesalers, and caterers, rather than to end consumers. It’s all about ensuring supply chains run smoothly, with reliable deliveries and accurate orders. Want to see how Skynamo helps food and beverage teams get it right every time? Enquire today.

What are B2B sales examples?

B2B sales include transactions where one business supplies another. For example, a dairy supplier providing milk powder to a confectionery manufacturer, or a distributor selling flour to bakeries. The focus is on volume, consistency, and long-term partnerships rather than one-off purchases. Discover how Skynamo supports these B2B sales processes with smarter sales tech. Speak to us.

What is the B2B sales field?

The B2B sales field is the environment where sales reps engage directly with businesses, often face-to-face, to secure contracts and manage ongoing supply relationships. In industries like food and beverage, field sales is critical because timing, product freshness, and trust drive repeat orders. See how Skynamo equips field reps with everything they need. Book a demo.

What are the 7 steps of the B2B selling process?

The classic 7 steps include: prospecting, preparation, approach, presentation, handling objections, closing, and follow-up. In B2B food and beverage sales, these steps are supported by data, speed, and seamless ordering to keep supply chains moving. Skynamo B2B sales app makes each stage faster and smarter. Get in touch to find out how.

How Skynamo Supports Service Technicians in the Field

Posted on July 17, 2025 by Team Skynamo - Be a better manager, Sales & Technology (how tech is helping, trends), Wholesale distributors and manufacturers

For many manufacturers, the job doesn’t end once a product leaves the warehouse. Whether it’s installation, routine maintenance, repairs, or technical support, there’s often a service technician involved, and that adds a layer of complexity that many systems simply don’t cater for.

Field service is often where things fall apart. Technicians are expected to manage jobs, capture evidence, quote for parts, and report back, often with limited tools, poor connectivity, and little admin support. This is where Skynamo fits in. Originally built to simplify field sales, it’s now widely used by manufacturers with mobile service teams to bring structure, accuracy, and visibility into their service operations.

Here’s a closer look at the common challenges field service technicians face, and how the top service technician app helps solve them.

Problem: Evidence capture is time-consuming (and often incomplete)

Most service jobs require some form of documentation: photos of completed work, customer signatures, job notes, or completed checklists. Without the right tools, this either doesn’t happen at all, or it gets captured informally on phones, in WhatsApp chats, or on paper. It’s hard to track, easy to lose, and creates gaps in your records.

Skynamo’s solution: Digital capture

Technicians can log all of this directly in the app:

photos,
notes,
forms, and
signatures

These are stored against the customer profile, date- and time-stamped, and synced to head office automatically. It means less admin for the tech, and a proper record for the business.

Problem: The system is just too complicated (or non-existent)

Some service teams still use paper job cards, or Whatsapp, to try to manage their work. Others make do with legacy service systems or clunky service apps that were never designed for mobile use. Either way, adoption is low, and useful data doesn’t make it back into the system.

Skynamo’s approach: Easy, mobile-friendly app

Skynamo is mobile-first, designed specifically for people who work in the field. It’s intuitive, simple to navigate, and doesn’t require an IT manual to figure out. Most teams pick it up quickly, and actually stick with it, which is half the battle.

Problem: Quoting on site is difficult

A technician spots a worn part or a required fix, but quoting means they have to wait until they’re back at the office, or call the office, before they can check pricing, and email something later. That delay can lose the job, or at best, extend turnaround time.

Skynamo’s solution: Quote directly on your phone

The app gives field staff access to up-to-date product information, stock levels, and pricing. They generate and share quotes from their device while still on site. That speeds up approvals and helps teams convert service opportunities into actual sales.

Problem: Offline areas bring work to a halt

Factory floors, rural installations, remote customer sites, signal isn’t guaranteed. If your system only works when connected, you’re going to run into problems.

Skynamo’s approach: Works fully offline

Skynamo works fully offline. Technicians can complete forms, take photos, log jobs and even create quotes without internet. Once they’re back online, everything syncs in the background.

Problem: Managers don’t have visibility into what’s happening

If you manage a team of service technicians, you need to know:

Who’s doing what
Which jobs are done
Where follow-ups are needed
Where delays are happening

Without the right system, this information is hard to track, and decisions are often reactive rather than planned.

Skynamo’s clarity:

The system logs every visit, service, and quote, along with supporting evidence. Managers track team activity in real time, view completed work, and access reports that help with planning and resource allocation.

Skynamo is the top service app built for manufacturers, not just sales teams

Companies like Wood-Mizer, Tru-Trac, ITR Africa, and Megaroller use Skynamo to support both sales reps and service technicians. In many cases, the same person does both, so having a single app that handles quoting, evidence capture, reporting, and customer history just makes sense.

Skynamo is especially well-suited to manufacturers who carry out:

Heavy equipment servicing
Conveyor and industrial component repairs
Site-based training and installations
Ongoing maintenance visits

Service app features that matter to service teams

Job cards with full visit history
Notes, photo, and signature capture
On-site quoting and pricing visibility
Offline access to all key functions
Custom forms and checklists
Document sharing (e.g. warranties, manuals)
Route planning and visit scheduling

If you still rely on paper, WhatsApp groups, or complex desktop tools to manage field service, there’s a simpler way to do it.

Skynamo is the number one sales and service app that gives your field technicians the tools they need to work independently and professionally in the field. And gives your business the visibility to support them properly.

Want to see how it works in practice?

Book a demo with our team and we’ll walk you through it.

FAQs

Which mobile application does field service use?

Many field service teams use Skynamo: a mobile-first app built specifically for technicians and reps who work on the move. It helps with job cards, quoting, evidence capture, and works fully offline, so your team can get the job done anywhere.

How to download field service app?

You can download the Skynamo field sales and service app from the Apple App Store or Google Play Store. Once installed, your team can log in using credentials provided by your company’s Skynamo administrator.

What is a field service technician?

A field service technician installs, services, or repairs products at customer sites rather than in-house. Whether it’s setting up equipment, performing maintenance, or handling repairs, they’re often the face of your business, and they need the right tools to do the job efficiently. See how Skynamo, the top field service app, supports your teams in the field.

How much does field service software cost?

Skynamo – the #1 field sales and service app – pricing depends on your setup, number of users, and the features you need, including whether you also require ERP integration or advanced reporting tools. Month-on-month subscriptions are available. Get in touch for a quick quote tailored to your business needs.

Better food & beverage sales – How to eliminate stockouts and overstocking

Posted on June 10, 2025 by Team Skynamo - Food and Beverage, Wholesale distributors and manufacturers

How to reduce food and beverage stockouts and overstocking

If your company handles the distribution, manufacturing, wholesaling, or importing of food and beverage in South Africa, then guesswork should definitely be on your agenda. But without the right tools, even the best sales team ends up flying blind which often leads to stockouts and overstocking. Skynamo field sales CRM for B2B sales reps connects your reps with everything they need to sell smarter, faster, and with absolute confidence.

In the food and beverage industry, where shelf life is short and customer loyalty is even shorter, stockouts are revenue killers. So how do you find that sweet spot where your reps always sell the right products, at the right price, with the right stock available? It starts with giving them full visibility. And that’s where we come in.

Skynamo gives your sales teams the 360 degree visibility they need in the field. With access to live inventory levels, updated pricing, multi-pack and multi-currency options, and a full-colour, interactive digital catalogue, right from their mobile device, their sales game just went up a level.

Why stockouts and overstocking are costing you

In the B2B food and beverage industry, stockouts are not only a missed sale, a missed opportunity, they can be seen as a breach of trust. Your customers depend on consistent delivery of your products to keep their shelves stocked, menus full, and clients happy.

If you can’t deliver, someone else will.

Overstocking, on the other hand, silently bleeds your business. It ties up working capital, clogs up valuable warehouse space, and increases your risk of spoilage or expired stock. And yet, many food businesses over-order just to avoid the risk of running out.

Here’s the problem: both problems are rooted in the same cause: a lack of real-time data at the point of sale.

The challenge of complex, outdated, manual sales processes

Food sales aren’t straightforward. You sell in multiple pack sizes, across several pricing tiers, in different currencies. You might offer the same product to an SME and a national franchise, but at different rates, discounts, and minimum order quantities. And with constant changes in price due to inflation, currency shifts, or supplier costs, keeping everyone on the same page is near impossible.

Paper price lists, static PDFs, and WhatsApp messages just don’t cut it anymore.

When your sales reps don’t have access to up-to-date information, they can’t quote confidently, check availability, or take orders with accuracy. It creates a ripple effect of errors and inefficiencies across your supply chain.

At Skynamo, we’ve built a mobile sales app tailored for field reps in the food and beverage industry. Our platform connects your team on the ground directly to your back office, giving them everything they need to close sales smarter, faster, and more accurately.

How Skynamo sales tech helps eliminate stockouts and overstocking

1. Live inventory levels linked to your ERP

Do your sales reps pitch products that aren’t in stock, quote prices that changed last week, or take orders that the warehouse can’t fulfil? With Skynamo’s seamless integration into your ERP system, your reps can see what’s available in real time, from any device.

That means they can check on-hand quantities while they’re with the customer, confidently confirm availability, and place accurate orders directly on their mobile devices without delays or double-checking with head office. Less back-and-forth, fewer mistakes, faster fulfilment.

And for your back-office team? No more duplicate entries or miscommunications. Orders flow straight from rep to ERP, cleanly and clearly.

2. A full colour, interactive digital catalogue on every device

Forget lugging around printed brochures or trying to search through PDFs. Skynamo gives your reps a beautiful, fully digital, full-colour catalogue at their fingertips.

Products are categorised, easy to browse, and always up to date. You can include detailed descriptions, allergen info, pack size breakdowns, pricing tiers, upload images from your gallery, and even promotional banners. It’s like having your own e-commerce experience, right there in your sales rep’s hand.

And yes, we support multi-pack denominations, and multi-currency pricing. Whether you sell by case, pallet, or unit, and whether your customers pay in rands, dollars, or euros, Skynamo handles it all. Your reps always know exactly what to sell and how to sell it.

3. On-the-spot quoting and ordering means less delay, more revenue

Nothing kills momentum like having to “check with the office” before confirming an order. With Skynamo, reps can create and share quotes and submit accurate orders while standing in the store, factory, or depot. They can confirm delivery dates, apply customer-specific pricing, and even flag promotional bundles, all in one go. Orders sync automatically to your ERP system, triggering the fulfilment process instantly.

The result? Shorter order cycles, fewer errors, and better service all round.

Want to know which food and beverage sectors greatly benefit from a sales ordering app?

4. Price changes? Promotions? No problem.

One of the biggest pain points in food sales is the constant change in product pricing and specials. With Skynamo, you don’t need to panic about last-minute price changes or manually sending updates.

Because our mobile app syncs with your ERP and pricing system, your reps will always see the latest approved pricing, promotions, and product availability. No more outdated price lists. No more “Oh wait, that special ended last week.” Just accurate, up-to-date info every time.

5. Less paperwork, more profits

Manual processes slow everything down. The time it takes to capture handwritten orders, call to confirm availability, chase down stock numbers, it all adds up to less time selling and more time on admin.

Skynamo removes the paperwork from your reps’ day. Orders, stock checks, customer notes, even GPS-stamped visit reports, it’s all automated. And because your reps spend less time buried in admin, they can spend more time growing relationships, spotting upsell opportunities, and closing bigger deals.

You might enjoy this: 5 Reasons SA’s food and beverage industry must embrace B2B technology today

6. Sales forecasts and analytics just got easier

With Skynamo, you move from being reactive, to proactive. Our sales app tracks sales history, buying patterns, and rep activity across your customer base.

This data intelligence gives these powerful insights:

Know when customers are likely to reorder and stock accordingly
Spot drop-offs or delays in buying behaviour and adjust inventory proactively
Forecast demand more accurately for different regions or product lines

And when you understand demand, you can align your stock levels accordingly, and successfully avoid overstocking slow movers and underestimating fast sellers.

7. Sales reps in the field support stock optimisation

When you give your reps the tools to see stock levels, place orders instantly, and flag gaps on shelves, they become a vital part of your stock optimisation team, not just a sales channel.

They can spot when stores are under-ordering, recommend the right case sizes for turnover, or highlight when a line hasn’t moved in a month. It’s real-world feedback from the field, connected to your business intelligence engine.

Eliminate waste. Close more deals. Keep shelves stocked.

As part of the FMCG industry where time is money, information is your edge. Skynamo gives your team that edge, right in the palm of their hand. No more guessing. No more over-ordering to “be safe.” Just accurate, on-the-ground orders powered by real-time stock and pricing data.

So if you’re tired of stockouts ruining customer relationships, or how overstocking wrecks your margins, maybe it’s time to give your sales team the tools to do better. Let’s fix your stock problems for good.

Book a demo with us today and see how Skynamo can streamline your sales, eliminate stock errors, and put profit back on your plate.

Best sales software for food distributors

Posted on May 26, 2025 by Team Skynamo - Food and Beverage

Sales in the food industry is not for the faint-hearted. If your company is involved in the importation, manufacturing, distribution, or wholesaling of food and beverage items across provinces, you know what we mean. Now toss in a target-based sales team that’s on the road most of the time and a spreadsheet-based system, and you’ve got a recipe for disaster (or at the very least, late orders, missed sales, and grumpy customers). This is why it is vital to find the best sales software for food distributors and manufacturers.

And if you’re serious about growing your market share and building better customer relationships, then let’s talk about why Skynamo is the best sales software for food distributors like you.

See more: The top sales software for the food and beverage industry

Why food and beverage distributors need more than just spreadsheets

The food and beverage industry runs on precision. You’ve got expiry dates to manage, limited storage time, tight delivery windows, and customer orders that change by the minute. A food and beverage sales rep scribbling down orders on a notepad and texting them in later isn’t going to cut it. Spreadsheets are riddled with human error, don’t update in real-time, and leave your sales team guessing about pricing, stock availability, or customer history.

More than inconvenient, this could be dangerous.

One wrong order or missed delivery can cost you a long-standing client.

With Skynamo, you equip your reps with an easy sales CRM with real-time view of stock, product catalogues, customer histories, and promotions – all from their mobile phone or tablet, even when they’re offline. They place orders accurately, on the spot, with confidence. You cut down on manual errors, speed up the sales cycle, and build trust with your customers.

What makes selling food and drink B2B so tricky?

Let’s break it down. As a food and drink sales rep, you’re juggling a few tricky challenges.

Expiry-sensitive inventory
Frequent price changes due to exchange rates or input costs
Customer-specific pricing and promotions
Order volumes that change week to week
Reps who cover large territories and multiple accounts per day
A need for accurate, up-to-date product information on the go

That’s a lot. For sales managers, it is impossible to have line-of-site over all of that, plus manage sales teams over Whatsapp or email. Without the right tools, your reps waste time chasing stock info, double-checking pricing, or fixing order errors. That’s time they should be spending upselling, cross-selling, and keeping competitors out of your customer base.

The right sales software turns your reps from paper-pushers to profit-bringers

The food industry is built on relationships. Your customers want someone who understands their business, remembers their preferences, and helps them stay ahead of consumer demand.

With Skynamo, your reps bring your latest products and prices, yes, but they also walk in with insights. Our mobile ordering app gives your sales team instant access to:

Customer order history and notes
Current stock levels and delivery timelines
Product images and detailed catalogues
Sales trends and performance data
GPS-based check-in and route optimisation

This means every sales visit is productive. Every rep is prepared. And every customer interaction feels like a well-informed, personalised service, not a rushed pitch.

Offline capability keeps the wheels turning, even when the signal doesn’t

Let’s face it, not all your reps are closing deals in a big-city Wi-Fi bubble. Some of the best relationships are forged in remote towns, small shops, or back-of-house delivery bays where cell service drops off.

Skynamo works offline. Reps can load product catalogues, log visits, take orders, and make notes, all without needing a connection. As soon as they’re back online, the system syncs automatically with head office.

Zero lost data.

No duplicated work.

No lost opportunities.

Just a smooth, uninterrupted sales process.

Integrates with your finance and inventory systems

Your sales team doesn’t work in a vacuum, neither does the best sales software for food distributors and manufacturers. You need it to talk to your other systems, especially if you’re using platforms like Sage, Xero, Quickbooks, or an ERP like SAP or Acumatica.

Skynamo integrates seamlessly with your accounting and stock systems, and pulls in live product, pricing, and customer data. This eliminates duplication and ensures that your reps close sales based on the latest prices and products. No outdated spreadsheets or guesswork. Orders flow straight into your backend system, reduce admin, and speed up delivery.

Instant insights help you make better business decisions

How many calls did your reps make today? Which products are flying off the shelves and which are stagnating? Are you visiting your top accounts often enough? Where are the opportunities to upsell?

Without proper sales manager insights and reports, these go unanswered, or worse, are answered with gut feel and guesswork.

With Skynamo’s built-in sales reports and analytics and RADAR insights, you get a clear view of your field sales performance in real time.

Identify high performers, track sales against targets, spot customer churn before it happens, and make decisions that grow your business, not just keep it running.

Designed for food and beverage sales teams

When we built Skynamo, we had in mind to create the best sales software for distributors, wholesalers, and manufacturers – not just random “sales teams”.

We built it for sales reps in the trenches, those dealing with crates, cold storage, time pressures, and demanding clients.

Food and beverage teams need speed, accuracy, visibility, and mobility. That’s exactly what we deliver.

We’ve helped hundreds of food and beverage distributors across South Africa transform how they sell.

Faster order turnaround
Fewer returns and order errors
Stronger customer relationships
Better route planning and rep productivity
Happier sales teams who spend less time on admin and more time closing deals

In this industry, it’s about selling more, and it’s about selling smarter

You know your market. You’ve built relationships over years. But you can’t afford to fall behind. The competition is fierce, the margins are tight, and your customers expect speed, accuracy, and reliability.

Skynamo is the best sales software to give your field sales team the tools they need to perform, no matter where they are, what product they’re selling, or who they’re selling to.

Let’s help you sell more, faster, and better

You don’t need another system. You need the right one. Skynamo was built specifically for food and beverage distributors like you, solving for the real challenges your team faces daily.

If you’re ready to give your reps the tools they need for a bigger piece of the pie, ditch the paperwork, and deliver a better experience for your customers, it’s time to talk.

Book a demo today and see why Skynamo is the best sales software for food distributors.

FAQs

What software do wholesalers use?

Wholesalers typically use a mix of software tools, including ERP systems for inventory and finance, CRM systems for customer management, and sales software for field teams. Skynamo combines sales, customer, and product data into one mobile-friendly sales solution, designed specifically for wholesalers who rely on reps to sell in the field. It integrates with your existing ERP or accounting system to streamline operations from sales to invoicing.

What is ERP in the food industry?

ERP (Enterprise Resource Planning) in the food industry is software that manages key business functions like inventory, production, procurement, compliance, and finance, all from one system. When connected with Skynamo – the leading sales CRM and mobile ordering platform – your ERP becomes even more powerful. Skynamo gives your sales team real-time access to product availability, customer-specific pricing, and account history so they can sell confidently and accurately from the field.

How Top South African Beauty Brands Overcome Sales Challenges

Posted on March 25, 2025 by Team Skynamo - Beauty and Cosmetics Industry, Sales & Technology (how tech is helping

In South Africa’s blooming beauty and cosmetics industry, staying competitive is no small feat. Do sales challenges like logistics, stock levels, reps on the road, customer relationships, and an ever-growing product list sound familiar? If you are a wholesaler, importer, manufacturer, or distributor of beauty and cosmetics brands and products, then we have good news. Easy-to-use sales and ordering tech designed especially for beauty and cosmetics means you can effectively solve some of these challenges.

Whether you’re a manufacturer with a distribution network, a wholesaler supplying salons and spas, or an importer managing overseas shipments and local demand, one thing is certain: supplying beauty products isn’t always beautiful behind the scenes.

But some of the most successful beauty and cosmetics suppliers in South Africa have found a smarter way to stay ahead. In this article, we explore the common sales challenges you face in the industry and how top brands are tackling them, with a little help from Skynamo’s mobile sales app.

1. The Challenge of Field Sales Visibility

Your sales reps are always on the move, meeting clients, visiting salons, running promotions, and pushing new product lines. But how often do you really know what they’re doing, where they are, or what orders they’ve taken?

In many businesses, visibility into rep activity is limited until the end of the day, or worse, the end of the week. That delay can lead to missed opportunities, incorrect stock allocations, and delays in fulfilment.

How sales tools help beauty suppliers solve this

Leading brands are embracing mobile-first solutions like Skynamo to give their field sales teams the tools they need on the go. Skynamo lets your reps capture orders, check stock availability, access pricing, view customer history, and generate quotes, all from their phones or tablets, while standing in front of the client.

And for you? You get real-time visibility of where they are, what they’re selling, and how they’re performing. No more guesswork, just data-driven insights and improved accountability.

“Our sales reps love how quick and easy it is to create orders with Skynamo. And we love that we can track everything they’re doing out in the field. It’s a game-changer.” – Skynamo customer in the cosmetics sector

2. Product Complexity and Stock Management

The average beauty brand doesn’t just sell shampoo. You sell it in 250ml, 500ml, and 1L. In packs of 6, 12, and 24. In variants for dry, oily, curly, and colour-treated hair. Now multiply that across your full product range, skincare, body, fragrances, treatments, and suddenly your sales reps are carrying around catalogues thicker than Vogue’s September issue.

And let’s not forget expiry dates, seasonality, promotional kits, and limited editions. Managing all that complexity while maintaining accurate stock levels is no small task.

How top suppliers use sales software to solve this

Skynamo centralises your product catalogue and syncs stock levels in real time, so reps always know what’s available to sell. No more calling the office to check if that new serum kit is in stock. No more accidentally selling items that are out of stock or discontinued.

You can also categorise products, manage pricing tiers, apply promotions, and ensure reps are always equipped with the latest product information, even when offline.

With Skynamo, your field team becomes a walking, talking, perfectly-synced extension of your warehouse.

3. Sluggish Order-to-Invoice Process

When you’re using paper order books, WhatsApp messages, or emailed spreadsheets to capture orders, things get messy fast. Orders go missing. Handwriting gets misread. Pricing errors creep in. And by the time it reaches your admin team, the client’s already asking where their delivery is.

You might be interested in: Whatsapp or what’s up with that? Why cat apps aren’t cutting it for B2B sales management.

In a fast-moving industry like beauty, where trends change rapidly and clients expect fast turnaround, you can’t afford delays in your order-to-invoice process.

How top beauty and cosmetics brands use mobile ordering apps

Skynamo’s mobile ordering functionality allows your reps to capture accurate orders immediately in the field and submit them directly into your ERP or accounting system. That means no double entry, fewer errors, and faster processing.

Whether you’re using Xero, Sage, QuickBooks, or a custom ERP, Skynamo integrates seamlessly so your back-office team can get cracking on fulfillment immediately.

Bonus: The system automatically applies the correct pricing tier for each customer, reducing errors and keeping your margins intact.

4. Building Long-Term Customer Relationships

Your clients, salons, retailers, spas, and clinics, rely on your expertise. They want to know which products to push, what’s new, and how to sell more.

Your sales team isn’t just selling; they’re educating, guiding, and nurturing relationships that can span years. But if your rep leaves, takes their notebook with them, or forgets to follow up, those relationships can quickly sour.

Interesting read: B2B sales: How to close more deals in 2025

How top cosmetics and beauty product suppliers use customer data

Skynamo acts as a digital memory bank for every customer interaction. Reps can access a full history of previous visits, orders, complaints, and notes, so they walk into every meeting prepared.

Need to know which facial masks the client ordered last winter? It’s there. Want to remind them of the keratin promo from two months ago? Done. Need to follow up in six weeks? Just set a reminder.

It’s this level of personalisation and attention that keeps customers loyal, and sales ticking.

5. Product Training and New Launches

You’re constantly launching new products, formulations, and ranges. But how do you ensure your sales reps are equipped to sell them confidently and correctly?

Without easy access to updated product information, training materials, and talking points, reps may miss key messaging, or worse, sell the wrong benefits.

Explore: Features for sales reps

How top beauty and cosmetics wholesalers are solving it

Skynamo allows you to upload product brochures, training materials, video tutorials, and pricing updates directly into the app. Reps always have the latest info at their fingertips, even if they’re visiting a spa in a remote area with limited signal.

This ensures consistent messaging across your sales force and helps your team stay sharp, informed, and ready to pitch.

6. Pressure from International Competitors

South Africa’s beauty market is increasingly competitive, with global brands entering the local market and flooding the shelves. You’re not just competing on product quality anymore, you’re competing on service, turnaround time, and customer experience.

How top cosmetics and beauty suppliers are staying competitive

Skynamo enables your reps to react quickly to customer needs. Whether it’s placing a top-up order on the spot, adjusting a quote in real time, or resolving a query before the client even notices, Skynamo empowers your team to move fast, and win.

When your competitors are still taking orders with pen and paper, your reps are creating quotes, checking inventory, and capturing sales with just a few taps.

In the beauty industry, speed matters. And Skynamo helps you stay one step ahead.

7. Difficulties Managing Promotions

Running a 3-for-2 special on all cleansers? Launching a limited-edition Mother’s Day pack? Offering volume discounts on your fragrance range?

Promotions are vital for moving stock, boosting sales, and attracting attention. But if your reps don’t know what promotions are running, or can’t apply them easily, you’re losing money, and momentum.

How top cosmetics and beauty importers are solving it

Skynamo lets you create and manage promotions directly within the app. Reps can see which customers qualify, apply discounts automatically, and track uptake in real time.

This ensures that promotions are consistently applied, easy to manage, and effective, helping you sell more of the right stock, faster.

Explore: New features, including Multi-Pack Denominations

8. Disconnected Teams, Disconnected Data

When your sales reps, finance team, warehouse staff, and managers all use different tools to do their jobs, information falls through the cracks. Sales says one thing, finance hears another, and the client gets caught in the crossfire.

This is especially risky when dealing with large orders, returns, or account queries, where clear communication is critical.

How top brands are solving it

Skynamo brings everything into one central place. Your sales reps see the same customer data as your accounts team. Your warehouse knows what’s been ordered before the rep even leaves the store. And your managers can track performance, identify gaps, and coach their teams with confidence.

It’s one ecosystem, designed to keep everyone aligned, from the first order to the final delivery.

Your Beautiful Industry Is Evolving. Are You?

The South African beauty and cosmetics industry has never been more exciting, or more demanding. Customers want faster service, personalised attention, and new products every season. Your competitors are fighting for shelf space and salon partnerships. And your sales team needs the right tools to deliver on expectations.

Skynamo was built specifically for suppliers, wholesalers, manufacturers, and importers like you. It’s not a generic CRM or clunky ERP bolt-on, it’s a purpose-built mobile sales rep app and sales analytics solution that understands your field reps, your products, and your challenges.

Whether you’re growing a niche beauty brand, importing international favourites, or distributing across the country, Skynamo helps you:

Increase sales team productivity
Improve order accuracy
Speed up fulfilment
Strengthen customer relationships
Manage stock effectively
Stay competitive

Ready to Level Up Your Sales?

If you’re tired of chasing reps for order books, dealing with pricing errors, or losing sales because of poor stock visibility, it’s time to switch to smarter selling.

Let Skynamo help you put the beauty back into your business operations, and keep your customers glowing with satisfaction.

Book a demo today and discover why South Africa’s top beauty suppliers trust Skynamo to power their sales teams.

Talk to us about your B2B sales software and mobile ordering needs today.

B2B sales: How to close more deals in 2025

Posted on February 27, 2025 by Team Skynamo - Wholesale distributors and manufacturers

The ultimate guide to B2B sales for wholesalers, distributors, manufacturers, and importers

It’s 2025, and B2B sales have undergone significant changes. Traditional methods like cold calling and direct mail, while still relevant, are now complemented by advanced sales technologies and strategies.

More wholesalers, distributors, manufacturers, and importers are investing in B2B sales teams – those that leave the office, hit the road, and see clients face-to-face.

To grow and remain competitive this year, it is vital to understand and adapt to these changes, and in this article we explore B2B sales in detail.

What is B2B sales?

B2B sales – or business-to-business sales – is simply that: one business selling its products or services to another business. B2B sales are different to B2C (business-to-consumer) sales, as B2B does not sell directly to the end user.

Field sales vs inside selling

B2B sales often involve one team with two arms – inside and outside sales.

Inside sales are where sales reps sell remotely. They are based in the office and reach their clients without leaving their desks.

Field sales, or outside sales, are where sales reps are ‘out in the field’, so to speak, and connect with potential clients and existing customers at their place of work.

The B2B buying process

The B2B buying process has become more intricate. It involves multiple decision-makers and extended touchpoints.

This complexity often leads to longer sales cycles, presenting unique challenges for businesses. To handle this environment effectively, companies should adopt a structured approach, focused on building trust and delivering value at every stage of the sales funnel.

(above graph is a recreation of the original by Gartner)

The B2B sales process: a step-by-step approach

A well-defined sales process serves as a roadmap that converts prospects into loyal customers. Here’s a structured approach tailored for field sales representatives and managers.

1. Prospecting

The first step is to identify potential customers. Make use of tools that allow sales reps to access up-to-date information on stock levels, pricing, and customer data, like Skynamo. This allows them to approach prospects with relevant and timely offers.

2. Qualifying leads

Not all prospects are created equal. Assess potential customers based on their needs, interest, budget, timing, and decision-making authority. This ensures that your sales efforts are focused on high-quality leads, increasing the likelihood of conversion.

3. Needs analysis

Engage with prospects to understand their specific challenges and requirements. This customer-centric approach positions your offerings as tailored solutions, fostering stronger relationships and trust.

4. Presentation

Demonstrate how your products or services address the identified needs. Make use of digital catalogues and real-time pricing to provide accurate information. This enhances the credibility of your presentation. This is how Skynamo presents your products, pricing, and descriptions. Plus, you can place orders directly from the sales field.

5. Handling objections

Be prepared to address concerns regarding budget constraints, existing supplier relationships, or product features. Equip your sales team with data-driven insights and testimonials to effectively counter objections and highlight the unique value proposition of your offerings.

6. Closing

Once the prospect’s concerns are addressed, guide them towards making a purchasing decision. Clear communication and prompt responses are key to facilitating a smooth closing process.

7. Follow-up

Post-sale engagement is crucial for customer retention. Ensure timely delivery, provide support, and seek feedback to identify areas for improvement and opportunities for upselling or cross-selling.

Strategies to enhance B2B sales performance

To stay ahead in the competitive B2B landscape, consider implementing the following strategies.

Invest in mobile sales applications

Equip your field sales team with the best mobile sales applications, like Skynamo. This gives them real-time access to product information, stock levels, and customer data. This empowers them to make informed decisions on the go, reducing order errors and enhancing customer satisfaction.

Implement territory management

Assign specific geographical areas or customer segments to sales representatives. This strategic allocation ensures comprehensive market coverage, prevents overlap, and fosters accountability within the sales team.

Use data analytics

Harness the power of sales data and analytics to gain insights into customer behaviour, sales trends, and market dynamics.

Advanced analytics like Skynamo RADAR enable businesses to make informed decisions, optimise sales strategies, and identify new opportunities for growth.

Enhance sales training

Continuous training ensures that your sales team is well-versed in the latest products, market trends, and sales techniques. Regular workshops, role-playing sessions, and access to educational resources can significantly boost their confidence and performance.

Foster interdepartmental collaboration

Encourage collaboration between sales, marketing, and customer service teams. A unified approach ensures consistent messaging, streamlined processes, and a cohesive customer experience, all of which contribute to increased sales effectiveness.

Common pitfalls in B2B sales and how to avoid them

No sales team is without its risks, but B2B sales teams can easily avoid these pitfalls, if you know what to look out for. Awareness of potential mistakes can help to address them proactively.

Neglecting post-sale relationships

Focusing solely on acquiring new customers at the expense of existing ones can be detrimental. Implement a robust follow-up process to nurture relationships, address concerns, and encourage repeat business.

Overcomplicating the sales process

A convoluted sales process can deter potential customers. Strive for simplicity and clarity in your approach, ensuring that prospects can easily understand the value you offer and the steps to engage with your business.

Inadequate lead qualification

Pursuing unqualified leads can drain resources and morale. Establish clear criteria for lead qualification to ensure that your sales efforts are directed towards prospects with genuine potential.

The role of technology in modern B2B sales

Embracing technological advancements is no longer optional but essential.

Integration of sales and inventory systems

Your ERP system or accounting system is the backbone of your operations. Patchwork systems – or systems and apps that don’t talk to each other – often result in redundancy, human error, and duplication.

When you integrate your B2B sales solution with your ERP or inventory system, it synchronises sales orders with inventory systems and ensures real-time visibility into stock levels. This reduces the risk of overselling, improves the sales experience, and enhances customer trust.

Skynamo sets itself apart from the other B2B sales apps in that we have a dedicated team of integration specialists to ensure the most seamless integration.

The ERP and back-office systems Skynamo integrates with:

Sage
SAP
Syspro
Acumatica
Xero
Microsoft Dynamics 365
Most mainstream ERP systems

Automation of routine tasks

Automating administrative tasks such as order entry, report generation, and data updates frees up valuable time for sales representatives, allowing them to focus on building relationships and closing deals.

Real-time reporting and analytics

Access to real-time data enables sales managers to monitor performance, identify trends, and make informed decisions swiftly. This agility is crucial in responding to market changes and customer needs effectively.

Close more B2B sales deals with Skynamo

The B2B sales landscape will continue to evolve. This presents both challenges and opportunities for wholesalers, distributors, manufacturers, and importers. Adopt a structured sales process, leverage modern technologies, and foster a customer-centric culture so you can confidently navigate this challenging but exciting environment successfully.

Talk to us about your B2B sales software and mobile ordering needs today.

FAQs

How to close B2B deals?

Closing B2B deals requires a combination of trust, timing, and technology. With Skynamo, sales reps can access real-time customer data, order history, and stock levels, ensuring they present the right offer at the right time. Strong relationships, clear value propositions, and seamless mobile ordering make it easier to move prospects from interest to purchase.

How to close more deals in sales?

To close more deals, sales reps need accurate data, quick access to information, and a streamlined ordering process. Skynamo’s mobile sales app gives field reps the tools to sell smarter—automating admin, providing live stock visibility, and helping them make data-driven decisions on the go. The result? Faster orders, fewer mistakes, and more wins.

How to crack B2B deals?

Winning B2B deals isn’t just about pushing products – it’s about solving customer problems. Skynamo equips sales reps with deep insights into buying patterns, sales history, and stock availability, allowing them to tailor their approach. By focusing on customer needs, building relationships, and providing a seamless ordering experience, cracking B2B deals become second nature.

What are the 7 steps of the B2B selling process?

The 7 steps of the B2B selling process are: 1. Prospecting – Identifying potential buyers; 2. Qualifying Leads – Assessing their needs and decision-making power; 3. Needs Analysis – Understanding their challenges; 4. Presentation – Showcasing the solution; 5. Handling Objections – Addressing concerns; 6. Closing – Securing the sale; 7. Follow-Up – Maintaining the relationship for future business. Skynamo enhances every step by giving reps the data, automation, and mobile tools they need to sell smarter and faster.

New Year, New Sales

Posted on January 31, 2025 by Team Skynamo - Wholesale distributors and manufacturers

New Year, New Sales: The race to drive sales that thrive in 2025.

There is nothing quite like a new year to get us really revved up to set new goals. Just ask the people in the treadmill queue at the gym. Every. Single. January. Whether it’s setting your sights on a victory on your scale, or trying to scale up your sales victories, there is no time like Jan to plan.

It is, however, often a little daunting to know where to start. Especially when the 365 days of blank pages in your new leatherbound 2025 diary stare back at you somewhat accusingly.

Get your mind ready first

As many fortune cookies profess, a journey of a thousand steps starts with just one. No one has ever won a race from the starting blocks. So, how does one take that initial step? For the love of metaphors and our queuing treadmill friends – let’s liken planning our sales targets to running a marathon.

As anyone in sales knows, the sales game is a marathon, not a sprint.

Much like marathon running, and most things goal-oriented, the best way to start is with the end in mind (thanks Franklin Covey). So, what does that mean for us? Well, it means we take our first step with our sights on the end goal. This ensures our first steps – and subsequent decisions – are all moving in the right direction.

The “get set” part of “On your marks, get set, go!” is very important.

You’re in the starting blocks, at your mark. How do you get set? You prepare your mind. Call it visualisation, call it preparation, call it whatever you like, but knowing where you want to go is a surefire way to make sure you get there.

Imagine running a race without knowing how far it is, or where the finish line is. Exhausting? Yes. Pointless? Yes. Busywork? Yes. Do you want that? No.

So, if you are ready to start, get yourself a finish line, and get set.

Aim for the finish

In both sales and running, you want to plan your first step in a way that will ensure you reach your final one. Whether it is stretching or cold calling, the finish line is what helps you tie your shoelaces on those wintery mornings, or what gets you out of bed after a week of sales rejections.

So, what’s your finish line? No, seriously, I want you to think about it for a minute. What do you want the end of this year to look like for you? Stop reading for a second. Pause, and picture it.

Get a clear picture of it in your mind. Now, make it clearer.

Next, imagine how that accomplishment will make you feel.
Finally, memorise it. Write it down, stick it on your fridge, display it as your screensaver, do whatever you have to do to remind yourself every day, with every email, every interaction, every cent spent along the way, why you started this race in the first place.

Then, step toward it consciously and progressively each day.

Keeping your finish line in mind is equally helpful to turn rejection into redirection. Just because a runner stumbles during a race, doesn’t mean the finish line moves. Or that the race is over. So, when you don’t close that sale, instead of looking down at where you stumbled, it’s a helpful guide to look up at where you are going. Cliché, yes, but effective.

The steps in between

Sales is a numbers game. So should your goal setting be. Quantify your finish line so that you can quantify your progress. A marathon is quantified. What I mean by this, is that it has allocated times, preset distances, certain qualifying criteria and categories, etc.

When we have set measurements, we set ourselves up to succeed.

So, what does this mean for sales? Let’s say you want to double your sales in 2025. Big goal.

It either means you need to double your efforts:

call more people,

make more customer visits,
widen your geographical area.

Or, that you need to double your efficiency:

automate admin,

automate stock prices and inventory level updates,

digitalise your product catalogue,
automate sales analytics and call reports, etc.

And remember, you can alternate between these different levers to success along the way.

Related: The best apps for sales reps

Essentially, you need to ask yourself, “What do double yearly sales look like quarterly, monthly, and all the way down to daily actions?” If doubling sales requires double efforts, it means you need to send twice as many emails, reach twice as many people, and likely burn out twice as fast.

Or, you can work smarter-not-harder by implementing the best sales tech for sales reps and managers to help you do this.

Remember to take water breaks

‘Hydrate’ and recalibrate as needed. Set check-in points along the way to see how far you’ve come and how far you have left to go. Once we’ve started our marathon, it can be become surprisingly difficult to stop if we didn’t plan our breaks beforehand.

Consciously set reflection points along the way to ensure that you are on the right track. If you are running a marathon and fail to notice the 10km mark, you are not likely to pace yourself correctly and could fail to finish. Schedule these mini–strategy realignment sessions in your diary. And make sure they happen, so that you always prioritise progress over motion.

So, all in all, sales is a race. It involves training, preparation, hydration. Heck, even perspiration. But being willing to plan properly now, means being able to cross the finish line as a winner.

Best Apps for Sales Reps

Posted on January 6, 2025 by Team Skynamo - Wholesale distributors and manufacturers

Sales reps are the backbone of any business, whether they’re pounding the pavement or connecting with clients digitally. But let’s be honest: life on the road or juggling multiple accounts isn’t always smooth sailing. Here are some of the best apps for sales reps that help solve the daily grind, from missed opportunities to endless admin tasks.

The challenges sales reps face

Before diving into the apps, let’s set the scene. Here are a few common challenges sales reps encounter every day.

Time management: With meetings, travel, follow-ups, and admin tasks, reps often struggle to prioritise their time effectively.
Lack of organisation: Keeping track of client details, sales targets, and notes can become overwhelming without the right tools.
Communication breakdowns: Coordinating with team members and clients is tricky without seamless communication channels.
Inconsistent reporting: Let’s be honest – nobody ever hired a sales rep for their admin skills. Reps frequently wrestle with spreadsheets and clunky systems.
Limited insights: Without real-time data, reps lack visibility into stock levels, customer history, and sales performance.

Fortunately, there’s an app for that—several, in fact!

Best Apps for Sales Reps

Here is a breakdown of sales rep apps that we’ve found work wonders for reps in the field.

1. Skynamo

Of course, this is where it all begins. And where manual admin ends. Skynamo ensures sales reps spend more time selling, and less time battling admin. When it comes to sales apps tailored for reps, Skynamo is the ultimate game-changer. Specifically designed for field sales teams, Skynamo blends intelligence, automation, data insights, and user-friendly features to tackle the challenges above.

Key features of Skynamo

Order capturing: Reps can capture orders from anywhere, at any time. Ordering on the go eliminates manual entries later on, forgotten orders, and improves accuracy.
Digital catalogues for easier sales: It doesn’t get easier than this. Point and click. No more out-dated printed catalogues. Only the latest info, prices, and products on your device.
Real-time data access: Skynamo syncs seamlessly with your company’s CRM or ERP system, so reps have instant access to customer histories, stock levels, and pricing.
Route optimisation: The mobile sales app helps reps plan the most efficient routes, saving time and reducing travel costs.
Offline functionality: Working in remote areas with spotty internet? No problem. Skynamo works offline and syncs automatically once you’re back online.
Sales reporting: Forget the spreadsheet slog. Skynamo simplifies reporting with automated updates, giving managers and reps a clear picture of performance.

Why reps love it

Easy to use, even for the least tech-savvy among us.
Boosts productivity by automating repetitive tasks.
Provides valuable insights that enable data-driven decision-making.

If you’re serious about equipping your team with the best app for sales reps, Skynamo should top your list.

The Skynamo advantage

While there are many apps available that are invaluable in their own niche – such as Slack for team comms, or Whatsapp for quick chats, few can match Skynamo’s ability to address multiple challenges simultaneously. Here’s why.

1. Data-driven decisions

Skynamo’s integration with your accounting or ERP system provides real-time insights, enabling reps to make informed decisions about which products to pitch or which clients to prioritise.

2. Efficiency on the go

From route optimisation to offline functionality, Skynamo is designed for reps who need to stay productive regardless of where they are.

3. Simplified reporting

Automated reporting saves reps hours of admin work, allowing them to focus on what they do best: selling.

4. Customer Relationship Management

By providing a centralised view of each customer, Skynamo helps reps nurture relationships, close deals faster, and deliver better service.

How to choose the best app for sales reps

While Skynamo offers unmatched functionality for sales reps, it’s important to complement it with other tools that address niche needs. Here’s a quick checklist for evaluating apps:

Ease of use: Is the app intuitive and user-friendly?
Integration: Can it sync with your existing tools? See Integrations.
Scalability: Will it grow with your team’s needs?
Support: Does the app offer reliable customer service? See Support.

Get the best app for your field sales team today

Sales reps are at their best when they’re equipped with the right tools. Whether you’re managing client relationships, planning your day, or reporting on your wins, the right apps can make all the difference. And if you’re serious about boosting your team’s productivity and performance, Skynamo stands out as the best app for sales reps.

So, what are you waiting for? Equip your sales team with Skynamo, the app built for sales reps on the go, and watch their productivity soar—because every great sales story starts with the right technology.

FAQs

What is the best app for sales reps?

The best app for sales reps is one that simplifies their day-to-day tasks while supercharging their productivity—and that’s Skynamo. With features like real-time data access, route optimisation, offline functionality, and automated reporting, Skynamo ensures reps spend more time selling and less time battling admin. It’s the go-to app for sales teams who want to work smarter, close more deals, and stay ahead of the competition.

What software do sales reps use?

Sales reps use a variety of software to meet their needs, but the smartest reps rely on Skynamo. Unlike generic tools, Skynamo is built specifically for field sales teams, integrating with CRMs and ERPs to provide instant access to critical data. From capturing orders on the go to providing insights that inform smarter sales strategies, Skynamo covers all the bases, ensuring reps always have the tools they need to succeed.

How do I find a sales rep online?

You can search for sales professionals through platforms like LinkedIn. However, a smart strategy is ensuring your team is equipped with Skynamo to identify new leads, maintain customer relationships, and stay competitive. With Skynamo’s data-driven approach, your sales reps can focus on building meaningful connections that drive results.

Can sales reps make good money?

Absolutely! Sales reps can make excellent money, especially when equipped with a tool like Skynamo that maximises their efficiency and effectiveness. It automates repetitive tasks, provides real-time insights, and enables smarter decision-making. Skynamo empowers reps to close more deals faster. With the right app and determination, sales reps can turn their hard work into significant financial rewards.

Did you get more in 2024?

Posted on December 11, 2024 by Team Skynamo - Build a better business, Wholesale distributors and manufacturers

Looking back and thinking forward.

With resolutions, mood boards and SMART goals a plenty, the wiff of a new year is in the air. But before we pop bottles, start chanting “3.. 2… 1…” and proudly conclude ‘new year, new me!’, there are lessons from the “old year, old you” not to forget, but on which we should rather reflect.

The definition of insanity

The is a reason that the definition of insanity is “doing the same thing and expecting a different outcome” is an age old adage. While we usually think of this in more personal terms, like getting back with one’s ex or eating another tub of ice cream and expecting not to feel ill again, its premise has a lot of professional promise.

Looking back does not have to mean holding one’s self back. Sure “what got you here, won’t get you there”, but… it still got you here. So, whilst it’s exciting to spend this time of year thinking about goals for 2025, we will circle back to that in the new year. Before circling back, let’s look back. Before we put together beautiful presentations with motivational titles like “Thrive in 2025”, let’s look at how we could’ve gotten more out of 2024.

Is it a joyous occasion to sit around a boardroom table and spend time thinking on what went wrong or what could have been done? No. But I would make sure you have good snacks and some sort of emotional support animal on standby.

In all seriousness, however, it is important.

The reality is that a mistake is only a mistake if you don’t learn from it, otherwise it’s called a lesson. So, rather remove the threat of insanity and reflect on mistakes so as not to make them again. The entire exercise can be the cathartic art of turning mistakes into lessons.

Making what worked, work harder

Looking back is not all doom and gloom, there is also room for bloom. So, get the hard truths, the mistakes turned lessons, ironed out first. Next, you get the chance to revel in all that worked, and strategise on how to make it work even harder.

Let’s face it, 2025 plans, strategies and presentations are essentially New Year’s resolutions in a suit. We are one stock image library away from creating corporate Pinterest boards, as we love to set new goals, new ambitions, new standards, personally and professionally.

New. Newer. Newest.

New is great. But perhaps, sprinkled in with all the resolutions, we should incorporate some thinking around evolutions. Be it product, strategy or team evolutions. What existing elements that are working for your organization, should you build on, rather than start over on?

Data-driven dreaming

Whilst a whimsical sounding concept, it is entirely practical in nature. The reality is, none of the above, whether it’s learning from the mistakes or building the wins, is possible without the historical data to do so.

Whilst reporting is not a romantic concept, when you need it, you will fall in love with the fact you have it. Having a solid system in place to collate your data and provide insights from it, is the difference between thriving in 2025 and barely surviving it.

It is not enough to simply remember what happened in 2024 because, firstly, who could? We are remembering to collect kids, lock doors and whether you turned the iron off. Frankly, who has the time? Secondly, who should?

You should not have to remember exact figures from a 6 month-old sales report. You should have technology and systems in place to do this, otherwise you may just as well have left the iron on.

From proper data, one can dream. One can learn from mistakes. One can set goals. And indeed, thrive in 2025.

How Technology Helps Women Today Be the Ultimate Multitaskers That They Are

Posted on August 14, 2024 by Team Skynamo - Wholesale distributors and manufacturers

Let’s face it: society expects women to do it all. And not just do it all, but do it all with a smile, while wearing multiple hats, and without breaking a sweat. You’re a sales manager, a sister, a mother, a friend, a homemaker, a sports enthusiast, and probably a few more things before your first cup of coffee kicks in. It’s impressive, it’s exhausting, and frankly, it’s borderline superhuman. But here’s the thing—no one, not even Wonder Woman, can do it all alone. Thankfully, technology is here to lend a helping hand, and make the impossible slightly more possible.

The Many Faces of Modern Womanhood

If you’re reading this, chances are you’ve got a daily to-do list that makes the average person break out in a cold sweat. In one day, you might be closing a deal, scheduling a dentist appointment, and planning a surprise birthday party—without forgetting to outline next year’s sales strategy and hit the gym. You’re essentially the CEO of your life, and you manage the different departments with precision.

The world has always expected a lot from women, but today’s demands are on another level. You’re not just keeping the home fires burning; you’re also expected to fan the flames of a thriving career, maintain friendships, and keep up with personal interests. Oh, and don’t forget to stay fit and drink enough water. The pressure is real, and it’s relentless. Thankfully, there’s tech to help you navigate this intense maze without losing yourself in the madness.

When Nature Meets Technology: Womankind’s Secret Weapon

Sure, women have always been good at multitasking. Nature practically writes it into our genetic code. But let’s be honest—evolution didn’t prepare us for juggling Zoom calls, soccer practice, and meal prep, all while keeping up with the latest Netflix series.

Thankfully, we have access to so many bespoke tech tools that can boost our already impressive multitasking abilities and help us stay on top of our game.

With the right technology in your corner, it’s also doable. Tech tools are not just about convenience—they make it possible for you to manage the impossible and still have time for the things (and people) you love.

Let’s Talk Sales Tech: Skynamo – The Sales Manager’s Best Friend

In the sales world, managing is like spinning plates—except the plates are on fire, and your to-do list is written in disappearing ink.

Where there’s good sales teams, there’s Skynamo. For sales managers, Skynamo keeps the wheels turning, saves you time, gives you clarity, and adds some serious horsepower under the hood.

With Skynamo, those mind-numbing admin tasks that drain your will to live and take hours to finish are taken care of. Think order processing, reporting, and route planning — automatically done — so you can focus on what really matters, like coaching your team or spending that extra hour with your family.

The platform’s real-time data analytics give you the clarity to make quick, informed decisions. And because Skynamo is mobile-friendly, you can stay connected and in control whether you’re at the office, on the road, or in line for your morning latte.

By making your sales processes more efficient, Skynamo isn’t just saving you time; it’s giving you back your peace of mind. That means more quality time with your kids, more attention to your team, and maybe, just maybe, a little time for yourself.

Let’s Talk Calendars: Organising Life’s Chaos

Outside the office, life is no less hectic. The good news? There’s an app for that. Need to organise a chaotic family schedule? Look no further than Cozi or Google Calendar. These tools act like a personal assistant in your pocket, keeping everyone on the same page and ensuring nothing is overlooked.

Trello or Asana are godsends when it comes to breaking down big projects—be it planning a family vacation or managing a home renovation—into manageable chunks. Set your deadlines, assign tasks, and watch your to-do list shrink with satisfying checkmarks.

Let’s Talk Friends and Fitness: Staying Connected, Staying Sane

Between work, family, and everything in between, staying connected with friends can feel like an impossible task. Thankfully, technology makes it easier to maintain those vital social bonds. Whether it’s a quick message, a shared meme, or a long-overdue video call, apps like WhatsApp, Facebook, and Zoom help keep friendships alive, even when time and distance threaten to get in the way.

For those who need a fitness fix, apps like Strava or MyFitnessPal are your personal trainers, workout buddies, and cheerleaders all rolled into one. These platforms not only help you stay on track with your fitness goals but also offer a much-needed outlet for stress relief and personal accomplishment.

Tech for Self-Care

Now, let’s talk about self-care—a concept that often feels like a luxury, but is actually a necessity. Meditation apps like Calm or Headspace help you carve out a few minutes of tranquillity in an otherwise chaotic day. Just a few moments of mindfulness can work wonders for your mental health, helping you recharge and tackle the next challenge with renewed energy.

And for the coffee enthusiasts out there, apps like Starbucks ensure that your caffeine fix is never far away. Because sometimes a perfectly brewed cup of coffee is the only thing standing between you and a complete meltdown.

This Woman’s Month, Here’s More Power – and More Tech – to You

So, there you have it: a glimpse into how technology is helping women not just survive, but thrive in their multifaceted roles. Whether it’s organising your chaotic schedule, keeping you connected with loved ones, or giving you the tools to excel in your career, technology is the ultimate support system. It amplifies your natural multitasking abilities and makes you the ultimate multitasker you were always meant to be.

As women continue to redefine success, platforms like Skynamo are here to support, guide, and empower them every step of the way. Because while being a superhero might seem impossible, with the right tech, it’s just another day at the office.

How to replace paper-based systems

Why paper-based systems don’t help you

Information gets lost or delayed

Manual capture leads to errors

There’s no real-time visibility

Teams work in silos

Why digitise sales operations?

Let’s go! How to replace paper-based systems and digitise sales operations

Step 1: Map the manual steps

Step 2: Digitise the processes that slow you down the most

1. Orders and quotes

Step 3: Standardise your new digital process

Step 4: Make digitisation a win for sales reps, not a burden

Step 5: Integrate with your system for true end-to-end digital operations

Step 6: Use data to improve everyday decisions

So, what now?

Ready to replace paper-based systems?

Skip ahead

The challenge: Growth brings complexity. Complexity can be muddy.

What a Sales Rep Tracking App really does. And what it doesn’t do.

3. Makes reports accurate, up-to-date, with ease

4. Helps you plan and forecast better

For managers: Visibility without micromanagement

For reps: Less admin, more selling

For the business: Growth without chaos

<img loading="lazy" decoding="async" class=" wp-image-10850 alignright" src="https://skynamo.com/wp-content/uploads/2025/08/Skynamo-Devices-Beauty-Rands-373x261.png" alt="Skynamo Mobile Sales App for reps in the field and managers of team" width="495" height="355" />Why choose Skynamo

Get the best sales rep tracking app – Book a demo with Skynamo today!

The perishable goods supply chain challenge

Why field sales teams need the best field sales app

Benefits of smarter sales tech in perishable B2B sales

1. Fewer production disruptions

2. Minimise waste and downtime

3. Real-time pricing and margins

4. Build long-term strategic customer relationships

Practical steps to optimise B2B field sales in perishables

The Skynamo edge

Ready to equip your sales team in the field?

FAQs

What is B2B in food industry?

What are B2B sales examples?

What is the B2B sales field?

What are the 7 steps of the B2B selling process?

Skynamo’s solution: Digital capture

Problem: The system is just too complicated (or non-existent)

Skynamo’s approach: Easy, mobile-friendly app

Skynamo’s solution: Quote directly on your phone

Problem: Offline areas bring work to a halt

Skynamo’s approach: Works fully offline

Problem: Managers don’t have visibility into what’s happening

Skynamo’s clarity:

Skynamo is the top service app built for manufacturers, not just sales teams

Skynamo is especially well-suited to manufacturers who carry out:

Service app features that matter to service teams

Want to see how it works in practice?

FAQs

Which mobile application does field service use?

How to download field service app?

What is a field service technician?

How much does field service software cost?

Why stockouts and overstocking are costing you

If you can’t deliver, someone else will.

The challenge of complex, outdated, manual sales processes

Paper price lists, static PDFs, and WhatsApp messages just don’t cut it anymore.

How Skynamo sales tech helps eliminate stockouts and overstocking

1. Live inventory levels linked to your ERP

2. A full colour, interactive digital catalogue on every device

3. On-the-spot quoting and ordering means less delay, more revenue

4. Price changes? Promotions? No problem.

5. Less paperwork, more profits

6. Sales forecasts and analytics just got easier

7. Sales reps in the field support stock optimisation

Eliminate waste. Close more deals. Keep shelves stocked.

Why food and beverage distributors need more than just spreadsheets

One wrong order or missed delivery can cost you a long-standing client.

What makes selling food and drink B2B so tricky?

The right sales software turns your reps from paper-pushers to profit-bringers

Offline capability keeps the wheels turning, even when the signal doesn’t

Integrates with your finance and inventory systems

Instant insights help you make better business decisions

Designed for food and beverage sales teams

Why choose Skynamo