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Skynamo Expands UK Presence With mSeller Acquisition: What This Means for Field Sales Teams Skynamo has taken an exciting step forward in its global growth journey with the acquisition of mSeller. It’s a well-established UK mobile field sales application. This move not only expands Skynamo’s footprint in the UK but also strengthens its order management and digital catalogue capabilities. Two features that field sales teams rely on more than ever. This acquisition comes just a year after Skynamo secured $30 million in funding from US-based software investment firm Five Elms Capital. The investment was aimed at

The past year emphasized the importance of strategy, and communication with customers. An optimistic Julian Diaz, Skynamo’s chief marketing officer, shares what he expects from consumers in 2021. The “wait and see” approach works in the short run. But only in the short run. Sound strategies provide certainty and direction, enabling businesses to act despite longer periods of uncertainty. We asked Skynamo CMO Julian Diaz to round up his expectations for the year ahead. As a marketer, what were the biggest lessons you took away from 2020 that you would share with small businesses? Strategy gives you an anchor in

Outside sales platforms enable producers and distributors of nutritional and fitness products and other services in the health and wellness industry to grow their market share. Health and wellness industry growth “appears unstoppable” The health and wellness industry is one of the fastest growing globally, and was valued at more than $4 trillion in 2018 – roughly the combined GDP of Canada and the UK. This follows an annual growth of 6.4% over the three years leading up to it, and is a trend that’s expected to continue, despite the current global business slowdown. Global Wellness Institute (GWI) researchers,

Annually, on National Salesperson Day, we celebrate the role outside salespeople play in business success. This year, our regional managers shared their observations from this unusual year, and the critical role they see outside sales teams play going forward. Much has been said about how unusual this year has been, but let’s talk about things that that remained the same. Those things we cannot do without. The things we rely on even more when the economic environment becomes more difficult to read, and the future feels less certain than usual. Methods changed and compromises needed to be made, but buying and selling

Selling face-to-face and visiting customers in person is not possible for many outside sales teams at the moment. This is how you stay top of mind when selling from a distance. There is no better way to build relationships than by having regular face-to-face meetings with clients. However, as we navigate the realities of selling in a pandemic, opportunities to do this may be limited or even disappear altogether. Now, perhaps more than ever, it’s important to build relationships with customers and stay top of mind. This is a shared experience and addressing the shared pain points that stem from it will leave you in

Smart work during an economic downturn can put you in the best position to make big gains further down the line. Our customers taught us valuable lessons about how Skynamo helped them to harness accurate data to adapt sales approaches and win through it. As sales leaders, we are all acutely concerned about the economic situation. In a matter of days, many businesses have seen their entire customer base taken away from them again. Some have already gone into administration. What can we do to ensure we don’t follow them? Downturns happen. Today it’s Covid-19, but it could easily be something else that causes the

Polls show the importance field sales teams attach to in-person selling. Their reasons for employing outside sales teams, and how the pandemic affected the size of their sales teams. Sales professionals who attended our Face-to-Face Selling During a Pandemic webinar shared some of their thoughts on the importance of field sales teams for business success. How they plan to use these teams going forward. We learned that businesses value the role of field sales teams and largely consider outside salespeople critical to long-term success. Our poll results suggest that most businesses made an early decision on the role

Let’s face it, we’re overloaded with information. Tips, and tricks on how choosing the best sales software could benefit your outside sales employees. But, is anyone brave enough to talk about the negative effects this could have on company sales if you don’t get it right? When considering the nature of the job, it’s important to give thought to the physicality of it and join that with the pressure of having data-heavy responsibilities that cannot be ignored. This makes having a suitable, highly-functional mobile CRM platform a must. If you choose the wrong outside sales CRM, it could impact your business negatively.

Cloud-based integration between Acumatica ERP and the Skynamo outside sales platform means lower upfront costs, inclusion of outside sales teams into broader organizational structures, and simplified business growth. Cloud-based ERP solutions offer ‘extended’ benefits Enterprise Resource Planning (ERP) tools like Acumatica integrate various business software systems to make accurate information readily available to both internal and external stakeholders. ERPs are business management platforms that give company owners and business managers an overview of all business activities, connecting various organizational

Include your outside sales team into your company’s broader organizational ecosystem through integrating Skynamo outside sales software with Xero accounting software. Integrating finance and sales teams can be a tricky business Accounting software tools like Xero integrate various business software systems to make accurate information readily available to both internal and external stakeholders. The ability to integrate with a variety of software systems enables simpler accounting software tools to become management platforms able to run businesses from start-up all the way through to enterprise. These integrated