The one strategy that has fared best during past economic downturns
Harvard Business Review analyzed 4700 companies across 3 global recessions to identify 4 generic strategies that were followed and identified the one that fared best. Which are you following? There’s much talk about the “new normal” or, as we like to call it, “business as newsual”. Things will indeed be very different going forward. Yet, we’ve learnt enough from history to make wise decisions going forward. We who run businesses right now face some pretty tough choices. And we need to make these choices with weak, confusing and contradictory data as
