Why it’s so difficult to turn your sales team into trusted consultants
What keeps sales reps from becoming trusted consultants, despite clear intentions to do so? Research suggests it involves a ‘transactional’ culture, and that sales managers are responsible for changing that within their sales team. Consultative intentions pave the road to transactional selling. Most organisations get it. Putting customer needs and objectives before revenue quotas is more likely to bring in sales and forge lasting relationships with customers. Positioning yourself as an
