Latest insights

A short story of how a small tech company dealt with trademarks. And how it developing a unique brand name in a global marketplace Back in September 2017, I joined a promising South African tech company called Honeybee in Stellenbosch, Cape Town’s winelands area, as part of the team to scale the business and take the company and brand global. We have a great product (a Field Sales Management and Mobile Sales app), a name with

Formerly known as Honeybee, the sales app for Fields Sales Management has been rebranded as Skynamo. The South African sales app continues international expansion. As of the 1st of May, Honeybee, the Stellenbosch based Field Sales Management application company and its product will operate under the name Skynamo. The decision to rebrand was made when the company encountered another technology company operating in the United Kingdom under the name Honeybee. “When we originally developed Honeybee back in 2012, we weren’t thinking

Listen to Pavlo Phitidis interview with Sam Clarke, CEO of Honeybee (Skynamo), about the challenges of scaling a business internationally, as well as a special offer and call to action to all Xero users.

How to manage the transition from co-worker to sales manager without burning bridges, losing sales or feeling miserable. One day you’re sharing smokes and laughing about the boss’ ‘when I was a sales rep’ stories filled with fax machines, Rolodexes and large heavy catalogues, and then the next… you ARE the boss – wondering if your colleagues are sneaking cigarettes and laughing at you. The prospect of having to manage people you’ve always considered peers is enough to prevent many of us from even applying for the sales manager role, but don’t let it!

The greatest thing about living and working in 2018 is that we don’t have to know everything. We just need to know how to find out about everything. This is Skynamo’s list of four essential books for every sales manager. With these four books, you will have access to what you need, right now. 1. “The Accidental Sales Manager” by Chris Lytle Click here to buy. Why we

Trust is important in sales. Yeah, we know, a bit of an obvious statement to start with. But we aren’t talking about the need for trust from the consumer, which is very important. Instead, we’re talking about the importance of trust between you and your sales team – which is critical to collaboration and improving sales performance. Imagine what would be possible if you weren’t spending time double-checking information, stalking (ahem… our apologies ‘checking up on’) your reps, trying to determine whether customers are being visited on a

Skynamo launches an internal campaign to incentivise and enable employees to save water at home and at work during the Cape Town water crisis. Cape Town is expected to become the first major city in the world to run out of water as we approach the day when our taps run dry: Day Zero. Whether this day comes or we manage to pull together as a city and drastically reduce water consumption to avoid it in time, a drier

1. Using a mobile data collection tool: Every bit of data gathered by teams in the office and in the field, from orders placed to routes travelled, has the potential to be very valuable to your business. Having access to the right data can shed light on where and why teams are under-performing and how this may be corrected. Therefore, capturing data in an accurate and timely fashion is very important. Effectively analysing this data is a challenge on its own, and all too often one that is overlooked. 2. Using

The urgency of mobile adoption has been a topic of discussion for many years. Businesses and people who have not yet adapted to a mobile environment will soon be left behind and look on as their competitors thrive. The ever-growing trend of mobile applications are increasing by the minute. Making use of mobile sales apps is a great way for your business to increase sales productivity for example. By making use of the right apps, your sales personnel can stay connected and have the information they need right at their fingertips, no matter where they are. In the business world, the “going

“Transparency in business” is a phrase that is becoming more and more common under managers, owners, and leaders. “We need more transparency in our business processes”; “There isn’t enough visibility on the ground!” they say. But, what does all of this actually mean?In its most basic form, transparency in business means honesty in the way we operate. It stands for a “lack of hidden agendas or conditions”, the availability of all information needed in order to collaborate, cooperate, and make collective decisions effectively. Thus, from this, we can establish that the sharing of