Beyond instant trust: cultivating confidence in business relationships
Trust is complex and exists at many levels. One of our blog readers, Rob, responded to our ‘instant trust’ piece with an email that was so good, we invited him to write for us to discuss cultivating confidence in business relationships. He asserts that while trust is recognised as core to all we do, it is important to realise that it is easily broken and difficult to restore. We must guard it carefully. Cultivating and sustaining trust is