How to overcome new tech resistance in your sales team
Research among UK field sales reps found that over a third feel technology hurts rather than helps their selling efforts. Choosing the right technology helps reps overcome the resistance resulting from bad experiences with the wrong sales tools Who brings a knife to a gunfight? Over a third (38%) of field sales reps believe technology is “more of a hinderance than a help”, according to new research we conducted in the UK. This perspective is creating huge resistance to any new technology in the sales environment, fuelled by the bad experiences reps have had using the tools deployed by their organisation. Could sales
