Latest insights

As we move forward into the year and beyond, changes outside of the food and beverage sector’s control continue to shape how we do business. In the wake of the pandemic’s anniversary, B2B commerce has seen a seismic shift in customer preferences – a shift that seems irreversible. It has now become imperative for companies within this industry to stay in stride with emerging trends and tackle prevalent

Wholesale distributors want their customers happy at all times. An order-tracking system that monitors their purchase status in real-time is the answer. Not all manufacturers have the network or the means to ship their products to everyone who wants them. Instead, they count on wholesale distributors to make their brand available to markets far and wide. These distributors serve as the critical link connecting the supplier to the companies from whom customers purchase products. In fact,

Business relies on exceptional sales performance. However, sales aren’t only about improving the bottom line. Reputation is everything in the modern business environment, and your sales team is often at the forefront of that effort. A good reputation can smooth the road to making new contacts, while a poor one might shut them down entirely. That’s why a prospective customer will likely first consider your reputation before deciding whether they want to work with you. Moreover, the powerful reach of social media means your digital footprint is already on the front lines.

Sales is one of the most important divisions in any business. Even the greatest products will collect dust without adequate sales efforts. The better you can empower your sales team, the more inventory they can push. These soaring sales numbers begin with company leadership learning the ins and outs of managing sales team expectations. You can make an immediate difference if you adopt the right sales toolkit, which must have detailed

In the crowded field of cosmetics, every sale counts. Sales audits can help you improve the online ordering system and keep your entire team aligned. Operating a cosmetics business requires you to keep so many products on hand – diverse lines of lipstick tubes, makeup kits, foundations, eyeliners, and more. As a result, tracking how each item fares at your stores can be daunting. If regular sales audits consist of simply checking sales versus inventory, your business might be missing the bigger picture. How can you find out which products make the most money? Or which

Reinforce your customer journey with the right tools. Learn the benefits of an effective online ordering system and strategies for getting started. The health and beauty industries have become increasingly competitive over the years. With new products emerging daily, brands are scrambling to find ways to capture the attention of their audiences. This is where creating a well-designed customer journey plays an important

When selling cosmetics online, accurate data and a customer-driven strategy are a must. A well-defined sales process can help raise your firm’s bottom line. Breaking into the online beauty marketplace comes with a unique set of challenges. While the convenience of digital stores is always appealing, most cosmetics consumers are quite particular in their preferences. As a result, new industry players and start-ups face mounting odds of making it big. Without an established sales process, the journey can prove even more difficult. It doesn’t help that cosmetics are a highly

Building material suppliers have a lot on their plates – and those plates are only about to get heavier. The global building and materials industry has been growing at a rate of 5% and is projected to top $400 billion by 2030. Forward-thinking companies that level up their operations with a top-tier sales CRM stand to rake in more of that dough than those that don’t. From managing shipping, payments, and inventory to dealing with customers and identifying user behavior, a lot goes into turning a profit.

Rising inflation, market volatility, increased unemployment, and shrinking GDP contribute to growing global recession fears. Unprepared businesses are especially worried, and with good reason. If you’re unsure of how to handle the customer, labour, and financial challenges of recessions, you aren’t alone. Let’s explore what a recession means, how to spot one, and how you can prepare to weather the storm. Is your business seeing the signs of a global recession? A

The business world is seldom static. While you always hope for periods of growth and expansion, downturns are inevitable. But sticking your head in the sand won’t protect you from slow seasons, low B2B sales, and harsh economic conditions: when times get tough, smart entrepreneurs prepare. Some economic downturns are unexpected. Others are seasonal, occurring annually or during regular intervals throughout the year. While you can’t protect your business from the negative effects, you can fortify it to minimise the blow. Use these three tips to