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The presence or absence of customers often determines the success of a company. While having more customers doesn’t necessarily equal success, customer loyalty does. Customer loyalty is a hallmark of successful customer relationship management (CRM). Staying on top of the success of your business requires knowing everything about your customers’ wants and needs. Because of this, you need a CRM database to manage this treasure trove of information. What does a CRM database do, exactly? A CRM database is a tool you can use to store specific information about your customers. All that data gets collected, consolidated,

When it comes to B2B sales, information is king. However, the information needed isn’t about your products or services. Successful sales come from using data analytics to learn more about your customers and current market trends. For example, let’s look at how Netflix uses data to enhance its customer experience. Netflix collects subscriber viewing information to create personalized recommendations for each user. They also use data analytics to gather insights on which shows their audience likes or dislikes. Netflix uses these insights to decide whether to greenlight or reject a new movie or series pilot. Data

Micromanagement is something many do, but few admit. It’s one of the foremost examples of good intentions with often negative consequences. Especially in field sales management, micromanaging is rarely necessary. Despite its overwhelmingly negative press, micromanagement remains an uncomfortable reality in many organizations. Managers tend to gravitate to a micromanagement style when they’re under pressure to deliver results or to follow exact procedures. When this management style does deliver the expected results, everybody can tolerate it a bit more. After all, micromanagement gets the job done. Why is

Industries and big companies aren’t the only ones that can profit from mobile apps; small businesses and niche markets like the wine industry are benefitting in a big way. Mobile sales apps account for 86% of smartphone use. These compact platforms give wineries a virtual version of their cellar and storefront that can increase their customer numbers and drive sales. Wineries are a small but key component of the massive food and beverage industry. This means they can still cash in on the gains restaurants have seen through mobile apps. A convenient mobile app that provides sales information, monitors transactions,

Skynamo – the leading provider of field sales software for distributors, manufacturers, and wholesalers in the building materials and hardware industry – carried out an extensive survey. The point of the research was straightforward enough. It was to uncover the truth about what B2B sales companies struggle with. What works for them from a technology and sales point of view, And how they fare in this post-pandemic marketplace. To do this, Skynamo’s research team referenced hundreds of manufacturers, wholesalers and distributors around the world. All had two things in common: They have B2B sales reps who slog it out

When determining the most appropriate sales strategy for their teams, B2B companies often use customer sales records. This approach collects data, analyzes it, and then uses it to maintain accurate customer databases. Tracking this data can help you to monitor your company’s performance among specific demographics and target users. You can then use this information to tailor a sales strategy that optimizes resources and fosters growth for your business. Why is sales data important? Sales data is any information your sales team can gather and measure during the sales process, which can help your sales and marketing

In an ever-increasingly digital world, personalised customer relationships are crucial for business success and quality data bridges the gap. However, according to a recent study on the State of Customer Relationship Management (CRM) Data Health, 44% of respondents estimate that their company loses over 10% in annual revenue due to poor quality CRM data which results in the loss of customers. Additionally, 79% of business around the world say that the decay of CRM data has accelerated at an unprecedented rate due to the pandemic. “This is alarming, especially when many industries are still reeling from the fallout of

Tracking sales productivity blindly, or ignoring it completely, can be detrimental to your business growth and your bottom line. Although sales figures alone can give you an indication of the demand for your product or service, other factors determine whether those sales are translating to increased profit – as well as how they match up to the team and market potential. With many factors to consider, including marketing, the business sales pipeline, competition, communication, and pricing, measuring sales productivity may seem like a complicated task. Here’s the good news: it doesn’t have to be! Modern technology,

If you own a buy-and-sell business, chances are you’ve probably run into a sales order before. A sales order is a document used to confirm the price, quantity, delivery date, and features of the products and services purchased through a sale. B2B sales ordering is beneficial to sellers because it helps them track both their inventory and buyer orders. Buyers are often provided with different documents based on where they’re at in the purchasing process. While sales orders are a crucial part of this process, it’s important to note that they are distinctly different from other sales documents like quotes and purchase

Now that employees have experienced remote working, many don’t want to return to the office, leading companies to opt for hybrid work. As a result of the pandemic, employees are more willing to leave a job should they be unhappy, prompting employers to ensure they cultivate an optimal working environment to retain top talent in 2022 and beyond. Sarah Rice, chief people officer at Skynamo says that this boils down to balancing culture whilst navigating a new way of working to bolster employee happiness, productivity, and overall company growth. According to the recently released Microsoft Trends in Work 2022 report,