Latest insights

Skynamo – the leading provider of field sales software for distributors, manufacturers, and wholesalers in the building materials and hardware industry – carried out an extensive survey. The point of the research was straightforward enough. It was to uncover the truth about what B2B sales companies struggle with. What works for them from a technology and sales point of view, And how they fare in this post-pandemic marketplace. To do this, Skynamo’s research team referenced hundreds of manufacturers, wholesalers and

When determining the most appropriate sales strategy for their teams, B2B companies often use customer sales records. This approach collects data, analyzes it, and then uses it to maintain accurate customer databases. Tracking this data can help you to monitor your company’s performance among specific demographics and target users. You can then use this information to tailor a sales strategy that optimizes resources and fosters growth for your business. Why is sales data important? Sales data is any information your sales team can

In an ever-increasingly digital world, personalised customer relationships are crucial for business success and quality data bridges the gap. However, according to a recent study on the State of Customer Relationship Management (CRM) Data Health, 44% of respondents estimate that their company loses over 10% in annual revenue due to poor quality CRM data which results in the loss of customers. Additionally, 79% of business around the world say

Tracking sales productivity blindly, or ignoring it completely, can be detrimental to your business growth and your bottom line. Although sales figures alone can give you an indication of the demand for your product or service, other factors determine whether those sales are translating to increased profit – as well as how they match up to the team and market potential. With many factors to consider, including marketing, the business sales pipeline, competition, communication, and pricing, measuring sales productivity may seem like a complicated task. Here’s the good news: it

If you own a buy-and-sell business, chances are you’ve probably run into a sales order before. A sales order is a document used to confirm the price, quantity, delivery date, and features of the products and services purchased through a sale. B2B sales ordering is beneficial to sellers because it helps them track both their inventory and buyer orders. Buyers are often provided with different documents based on where they’re at in the purchasing process. While sales orders are a crucial part of this process, it’s important to note that they are distinctly different from other

Now that employees have experienced remote working, many don’t want to return to the office, leading companies to opt for hybrid work. As a result of the pandemic, employees are more willing to leave a job should they be unhappy, prompting employers to ensure they cultivate an optimal working environment to retain top talent in 2022 and beyond. Sarah Rice, chief people officer at Skynamo says that this boils down to balancing culture whilst navigating a new way of working to bolster employee happiness, productivity, and overall company

Having access to information while out on the field is an invaluable resource for salespeople. Yet, until recently, they didn’t have the luxury of cloud computing. Instead, they often had to burn time and money getting pricing and inventory details from the office. Once back at headquarters, employees had to re-enter the order details into the computer manually. Thankfully, modern field sales teams don’t have to deal with these nuisances anymore. Savvy salespeople simply whip out their phones and rely on programs like the Sage Sales App. This can help them

The use of food and beverage B2B sales ordering software has transformed how the food and beverage industry handles eCommerce and order management. Businesses are learning how to leverage

A new appetite is prevalent among food and beverage consumers, and it’s likely here to stay well beyond 2022. Two years since the pandemic started, changes to consumer preferences regarding B2B commerce appear irreversible. Now more than ever, food and beverage companies need to stay on top of rising trends and challenges while continuing to acquire and retain customers, growing loyalty, sales, and a solid consumer fan base. The desire for better efficiency Consumers are looking for

The food and beverage industry is known for tight margins and stiff competition. To compete, succeed, and then maintain that success in this $6,383.49 billion industry, all business components need to work together seamlessly. From skilled labor, specialized equipment, quality control, and compliance to branding and effective management practices, there are countless challenges in operating a food