Tech takes field sales to the next level – Finweek

Skynamo CEO Sam Clarke in FinWeek

Tech company, Skynamo, recently secured R431m after Five Elms, a leading software investment firm from the US, read positive online reviews of its products on third-party websites. Finweek spoke to Sam Clarke, the founder and CEO of Skynamo, about the company.

Where did your desire to start your own business come from?

I grew up in a household where money was tight, so have always been looking for ways of making money and using resources to their full potential. My first entrepreneurial venture was at age five, selling pinecones in the church parking lot. I later applied my problem-solving skills to more technical fields.

When did you start Skynamo?

Skynamo is actually my second business, the first was Antenna Magus, which is a software system that supports antenna design. Skynamo and Antenna Magus were started with the help of EMSS, now known as Alphawave. Skynamo was launched in 2012 with a lot of financial and technical support from Alphawave.

How does the Skynamo sales solution work?

Skynamo is a mobile app that eliminates admin and streamlines the sales process for field salespeople, so they can focus more time and effort on selling…

Read the full finweek article here…




Established in 2012 in Stellenbosch, in the wine producing region around Cape Town, South Africa, Skynamo (formerly Honeybee CRM) is a mobile field sales app provider with more than 65 employees in South Africa, the UK and the US. Skynamo’s field sales mobile app and cloud-based management platform is used by small to large manufacturers, wholesalers and distributors with sales teams in the field selling to an existing customer base. Skynamo is Sage ISV Partner of the Year for 2019 (Africa & the Middle East) and an Acumatica Certified Application and Customer Verified Application.

More than 6500 users at 650 manufacturing, wholesale, and distribution companies across a wide range of industries are using Skynamo in Southern Africa, New Zealand, the UK and the US. For more information, visit


Five Elms Capital is a leading investor in fast-growing B2B software businesses that users love. Five Elms provides capital and resources to help companies accelerate growth and further cement their role as industry leaders. For more information, visit


Julian Diaz, Chief Marketing Officer at Skynamo


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Skynamo field sales platform