Tag: trends)

Now is the right time to empower your outside sales team through digitization

business owner handing his employee a digital device

Business owners and sales managers often share some scepticism related to digitization when having to choose outside sales software. This is understandable. Research suggests this most likely stems from past experiences linked to mishaps and inefficiencies that involved ineffective technology or clunky systems. But there is no better time to empower your outside sales team through digitization.

10 most popular Skynamo blog posts of 2020

businesswoman scrolling through blogs on her tablet

Tips on how to realign sales strategies and business practices – in what has been the most difficult year of the decade and in many sales professionals’ careers – drew the most interest among readers. Other exciting news that was widely read and shared was the opening of Skynamo’s US headquarters in Atlanta. 

What’s the difference between sales force automation and CRM?

man shrugging his shoulders and lifting his hands in confusion

Many business decision-makers wonder about the difference between Field Sales Automation – Sales Force Automation (SFA) – and Customer Relationship Management (CRM). What do they do? How do they complement each other?

One of the fundamental differences between SFA and CRM is that while SFA looks after the entire sales process and tracks the efforts of salespeople and their face-to-face relationships with customers, CRM is all about customer profiles, data tools, office sales, account management and communicating with clients from a distance ‒ from the office, for instance.

Cutting sales costs is something you can control

External factors that shape the economy aren’t under your control. Skynamo’s all-in-one field sales platform helps sales teams manage what they can control in a cost-effective manner.

The effects of a global business slowdown are evident around us and affecting most of our businesses at the moment. We’ve previously highlighted what sets industry leaders apart in the new normal business environment and what sales teams are doing to build trust in times of uncertainty. When we become too obsessed with ‘doing better’ or ‘increasing sales’, we often overlook creative ways to manage daily business operations in a cost-effective manner.

3 factors help sales teams build trust in times of uncertainty

Our data highlights three factors that play a significant role in outside sales teams’ ability to visit their customers regularly, build trust, and improve their sales.

 

Is it true that more regular customer visits equal more sales for outside sales teams? A Harvard Business Review (HBR) survey done after the 2008 financial crisis indicated that business leaders understood healthy relationships to be crucial to sustainable business success, and that these relationships depend on face-time with customers.