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Can consultative selling land you more deals?

Can consultative selling land you more deals?

By Team Skynamo | May 18, 2022

A good salesperson sells products, but a great one offers solutions. In essence, this is what consultative selling is all about. In this era of instant communication, buyers already have a leg up on salespeople. The wide availability of internet resources means that a simple Google search may be enough for a buyer to learn… Read more »

Employee health and wellbeing

SARAH RICE – Employee health and wellbeing

By Team Skynamo | May 16, 2022

As a result of Covid-19, employers need to re-look office culture, teamwork, and talent strategies to acknowledge both a shifting business landscape and changing employee expectations.

B2B Sales: What is guided selling?

B2B Sales: What is guided selling?

By Team Skynamo | May 14, 2022

Data-driven insights help companies make more informed decisions. B2B guided selling gives businesses the ability to synthesize, connect and enrich disparate data sources and helps to build a more complete picture of how buyers behave. This allows sellers to identify needs, predict behaviors, and close more sales.

War in Ukraine: how SMEs can cushion the blow

ZANE VAN ROOYEN – War in Ukraine: how SMEs can cushion the blow

By Servaas Hofmeyr | May 13, 2022

2022 was set to be a year of growth and recovery for South African small businesses, however, the war in Ukraine is beginning to thwart this projection. The World Trade Organisation has recently slashed its global growth forecast to 2,8% from 4,1% before the war. This, coupled with supply chain disruptions and rising fuel and… Read more »

3 Benefits of a consultative selling approach to food and beverages

3 Benefits of a consultative selling approach to food and beverages

By Team Skynamo | May 9, 2022

Considering the new realities of the 2022 market, the food and beverage industry could certainly benefit from consultative selling. The F&B industry reported record growth in 2021, but that wasn’t enough for the industry to completely escape recent challenges—including but not limited to staffing shortages and a host of supply chain issues.

How sales managers and field sales teams can achieve a healthy work-life balance

How sales managers and field sales teams can achieve a healthy work-life balance

By Team Skynamo | April 29, 2022

Modern work culture is becoming increasingly demanding. Between navigating new technologies, acclimating to remote work environments, and keeping up with the daily grind, employees and managers alike may find themselves working longer hours and dealing with a lot of stress. These factors can negatively impact their ability to maintain a healthy work-life balance.

Can creating buyer personas help in closing sales deals?

Can creating buyer personas help in closing sales deals?

By Team Skynamo | April 14, 2022

Sending your sales and marketing teams into the field with a well-thought-out plan and a vision of their model client is key to successfully closing more deals. If your team doesn’t know who their ideal buyer is, they’re likely to waste a lot of time chasing dead leads and not knowing how to work around… Read more »

3 Reasons you should pay attention to customer lifetime value

3 reasons you should pay attention to customer lifetime value

By Team Skynamo | April 11, 2022

Companies use many different metrics to quantify their success. Some of the more common ones include: reports to track and measure operations data, website traffic, and employee performance. Beyond these, customer lifetime value (CLV) has been identified as one of the most helpful business metrics.

Best food and beverage sales practices for the rest of 2022

Best food and beverage sales practices for the rest of 2022

By Team Skynamo | April 8, 2022

Though the Covid-19 pandemic dealt the food and beverage industry heavy blows, it also stimulated creativity to keep doors open. These changes, though often drastic, have persisted to stimulate the industry and generate new trends powerful enough to affect food and beverage sales.

Data is the missing puzzle piece for SA business success

ZANE VAN ROOYEN – Data: The missing puzzle piece for SA business success

By Zane van Rooyen | April 7, 2022

The latest South African Chamber of Commerce and Industry (SACCI) Business Confidence Index rose to a three-month high of 94.1 up from 92 in the previous month. This is attributed to the recovery of external trade and retail sales following the easing of Covid-19 restrictions and the end of the travel ban imposed by several… Read more »

Upskill consultative selling agents in food and beverage industry

Upskill consultative selling agents in food and beverage industry

By Team Skynamo | April 4, 2022

In today’s hyper-competitive information age, product-focused selling – where power resides with the seller – just won’t cut it anymore. The pandemic has forever changed how people shop, how they manage their finances, and how they care for themselves. This is why consultative selling – which yields power to the buyer – is increasingly seen… Read more »

UK Food & Beverage Industry Thermometer

UK Food & Beverage Industry Thermometer: From the Frying Pan into the Fire? Here is hoping not!

By Zane van Rooyen | April 2, 2022

So here we are in April 2022. Exactly 2 years since the world flipped on its head, and just as things looked like we were beginning to soar above it all we have 2 very important contributor countries to the stability of the world’s economy at war. Sitting at this precipice of uncertainty once again… Read more »