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Keeping track of valuable customer info through a CRM database

Keeping track of valuable customer info through a CRM database

By Team Skynamo | August 8, 2022

The presence or absence of customers often determines the success of a company. While having more customers doesn’t necessarily equal success, customer loyalty does. Customer loyalty is a hallmark of successful customer relationship management (CRM). Staying on top of the success of your business requires knowing everything about your customers’ wants and needs. Because of… Read more »

B2B sales and the importance of data analytics

B2B sales: the importance of data analytics

By Team Skynamo | August 8, 2022

When it comes to B2B sales, information is king. However, the information needed isn’t about your products or services. Successful sales come from using data analytics to learn more about your customers and current market trends. For example, let’s look at how Netflix uses data to enhance its customer experience. Netflix collects subscriber viewing information… Read more »

Minimize the need for micromanagement with field sales management software

Minimize the need for micromanagement with field sales management software

By Team Skynamo | August 5, 2022

Micromanagement is something many do, but few admit. It’s one of the foremost examples of good intentions with often negative consequences. Especially in field sales management, micromanaging is rarely necessary.

How local wineries use mobile apps to increase their sales numbers

How local wineries use mobile apps to increase their sales numbers

By Team Skynamo | August 4, 2022

Industries and big companies aren’t the only ones that can profit from mobile apps; small businesses and niche markets like the wine industry are benefitting in a big way. Mobile sales apps account for 86% of smartphone use. These compact platforms give wineries a virtual version of their cellar and storefront that can increase their… Read more »

The State of Sales in the Building and Hardware Industry in 2022

The State of Sales in the Building and Hardware Industry in 2022

By Team Skynamo | July 18, 2022

Skynamo – the leading provider of field sales software for distributors, manufacturers, and wholesalers in the building materials and hardware industry – carried out an extensive survey. The point of the research was straightforward enough. It was to uncover the truth about what B2B sales companies struggle with, what works for them from a technology… Read more »

How to use customer sales data for sales strategy

How to use customer sales data for sales strategy

By Team Skynamo | July 15, 2022

When determining the most appropriate sales strategy for their teams, B2B companies often use customer sales records. This approach collects data, analyzes it, and then uses it to maintain accurate customer databases. Tracking this data can help you to monitor your company’s performance among specific demographics and target users. You can then use this information… Read more »

CRM data decay is business’ silent killer

SAM CLARKE – CRM data decay is business’ silent killer

By Team Skynamo | July 14, 2022

In an ever-increasingly digital world, personalised customer relationships are crucial for business success and quality data bridges the gap. However, according to a recent study on the State of Customer Relationship Management (CRM) Data Health, 44% of respondents estimate that their company loses over 10% in annual revenue due to poor quality CRM data which results… Read more »

Strategies to effectively measure sales productivity

Strategies to effectively measure sales productivity

By Team Skynamo | July 12, 2022

Tracking sales productivity blindly, or ignoring it completely, can be detrimental to your business growth and your bottom line. Although sales figures alone can give you an indication of the demand for your product or service, other factors determine whether those sales are translating to increased profit – as well as how they match up… Read more »

5 Reasons to Start using a B2B sales order app

5 Reasons to start using a B2B sales order app

By Team Skynamo | July 11, 2022

If you own a buy-and-sell business, chances are you’ve probably run into a sales order before. A sales order is a document used to confirm the price, quantity, delivery date, and features of the products and services purchased through a sale. B2B sales ordering is beneficial to sellers because it helps them track both their… Read more »

Hybrid working without culture is not enough

SARAH RICE – Hybrid working without culture is not enough

By Team Skynamo | July 8, 2022

Now that employees have experienced remote working, many don’t want to return to the office, leading companies to opt for hybrid work.

How field sales teams can benefit from Sage and sales apps

How field sales teams can benefit from Sage and sales apps

By Team Skynamo | July 7, 2022

Having access to information while out on the field is an invaluable resource for salespeople. Yet, until recently, they didn’t have the luxury of cloud computing. Instead, they often had to burn time and money getting pricing and inventory details from the office. Once back at headquarters, employees had to re-enter the order details into… Read more »

The best food and beverage B2B sales ordering software

The best food and beverage B2B sales ordering software

By Team Skynamo | July 6, 2022

The use of food and beverage B2B sales ordering software has transformed how the food and beverage industry handles eCommerce and order management. Businesses are learning how to leverage sales technological solutions to address challenges and take advantage of opportunities.