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Thanks for stopping by! Visit often for inspiration, sales tips and thought pieces on sales productivity.

The effects of successful sales communication, or the lack there of.

By Dylan Castle | September 20, 2021

Effective communication, or the lack thereof, plays a crucial role in sales team synergy. Our past surveys have shown us that too many businesses still struggle with getting this right. Here we highlight the two frictions that contribute to ineffective communication and how businesses are overcoming them.

Local SMEs remain resilient despite instability

Industry Thermometer results reveal long-term impact of unrest in July

By Team Skynamo | September 17, 2021

Recent data released by Skynamo’s Industry Thermometer has revealed that the unrest which took place in July is having a long-term impact on local businesses. This is following previously recorded signs of strong sales growth which were heading towards pre-pandemic figures.

How SMEs can adopt modern technology to boost sales

How SMEs can adopt modern technology to boost sales

By Team Skynamo | September 6, 2021

One of the biggest challenges of running a small to medium enterprise in 2021 is the ongoing digital transformation of field sales hastened by the demands of the pandemic. This digital transformation requires promoting your products/services across various digital channels to reach your target consumers.

Skynamo and Microsoft partner to bring Microsoft Dynamics 365 to Field Sales teams

Skynamo and Microsoft partner to bring Microsoft Dynamics 365 to Field Sales teams

By Team Skynamo | August 30, 2021

Skynamo now integrates with Microsoft Dynamics 365 to give sales reps the ability to improve order accuracy and shorten order fulfilment times for manufacturers and distributors.

The role of face-to-face interaction in today's sales process

The role of face-to-face interaction in today’s sales process

By Team Skynamo | August 27, 2021

Sales are driven by customers. Businesses must therefore devise strategies that offer a rewarding and personalized sales experience. With the move to eCommerce, however, this has become a much more complex task.

Skynamo Industry Thermometer

Local SMEs remain resilient despite instability

By Team Skynamo | August 25, 2021

Small and medium enterprises (SMEs) are essential to the economy’s health and predicted to lead an economic recovery post-COVID. However, many of these businesses are fighting to keep their doors open since the onset of the pandemic, with 89% impacted by the recent rioting and looting in KwaZulu-Natal and Gauteng, according to research by BeyondCovid.… Read more »

sales tech: is best of breed or single platform better

‘Best-of-Breed’ vs ‘Single Platform’ sales tech: which is better?

By Dylan Castle | August 24, 2021

At a glance it may seem like choosing a best of breed platform is the simple answer to all of your problems. However, you would be forgiven for thinking so off the bat.

ultimate field sales reps stay pumped-up on the road

How the ultimate sales reps stay pumped up on the road

By Dylan Castle | August 20, 2021

How do field reps stay entertained in traffic or while travelling to a customer who’s an hour or more away? Do they tune in to music or talk radio? Or, do they prefer listening to a podcast or getting lost in the plot of an audiobook instead?

future-ready sales rep walking down the road

Is your sales team future-ready?

By Dylan Castle | August 17, 2021

Selling is increasingly pushed to purely digital channels and while it’s enhancing efficiency, it’s also removing what’s at its heart: trust. Using the right kind of sales technology can play a crucial role in restoring this trust between you and your future customers.

The Evolution of Snacking Habits over the Next Five Years

The Evolution of Snacking Habits over the Next Five Years

By Team Skynamo | August 16, 2021

Over the last decade, mealtime habits have changed considerably. Out-of-home eating and consumers skipping meals have led to the concept of a snack and a meal becoming increasingly conflated.

Conversations are the key to greater resilience and equality for women

Conversations are the key to greater resilience and equality for women

By Team Skynamo | August 15, 2021

South African women still face tremendous challenges in their daily lives, from personal safety to access to education and work opportunities and appropriate healthcare.

Three observations as dietary supplement industry trends emerge in 2021

Three observations as dietary supplement industry trends emerge in 2021

By Servaas Hofmeyr | August 12, 2021

Dietary supplement manufacturers and distributors share which new product ranges they are exploring and what role outside sales reps play in their order-taking process in 2021.