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Can creating buyer personas help in closing sales deals?

Can creating buyer personas help in closing sales deals?

By Team Skynamo | April 14, 2022

Sending your sales and marketing teams into the field with a well-thought-out plan and a vision of their model client is key to successfully closing more deals. If your team doesn’t know who their ideal buyer is, they’re likely to waste a lot of time chasing dead leads and not knowing how to work around… Read more »

3 Reasons you should pay attention to customer lifetime value

3 reasons you should pay attention to customer lifetime value

By Team Skynamo | April 11, 2022

Companies use many different metrics to quantify their success. Some of the more common ones include: reports to track and measure operations data, website traffic, and employee performance. Beyond these, customer lifetime value (CLV) has been identified as one of the most helpful business metrics.

Best food and beverage sales practices for the rest of 2022

Best food and beverage sales practices for the rest of 2022

By Team Skynamo | April 8, 2022

Though the Covid-19 pandemic dealt the food and beverage industry heavy blows, it also stimulated creativity to keep doors open. These changes, though often drastic, have persisted to stimulate the industry and generate new trends powerful enough to affect food and beverage sales.

Data is the missing puzzle piece for SA business success

ZANE VAN ROOYEN – Data: The missing puzzle piece for SA business success

By Zane van Rooyen | April 7, 2022

The latest South African Chamber of Commerce and Industry (SACCI) Business Confidence Index rose to a three-month high of 94.1 up from 92 in the previous month. This is attributed to the recovery of external trade and retail sales following the easing of Covid-19 restrictions and the end of the travel ban imposed by several… Read more »

Upskill consultative selling agents in food and beverage industry

Upskill consultative selling agents in food and beverage industry

By Team Skynamo | April 4, 2022

In today’s hyper-competitive information age, product-focused selling – where power resides with the seller – just won’t cut it anymore. The pandemic has forever changed how people shop, how they manage their finances, and how they care for themselves. This is why consultative selling – which yields power to the buyer – is increasingly seen… Read more »

UK Food & Beverage Industry Thermometer

UK Food & Beverage Industry Thermometer: From the Frying Pan into the Fire? Here is hoping not!

By Zane van Rooyen | April 2, 2022

So here we are in April 2022. Exactly 2 years since the world flipped on its head, and just as things looked like we were beginning to soar above it all we have 2 very important contributor countries to the stability of the world’s economy at war. Sitting at this precipice of uncertainty once again… Read more »

SA Food & Beverage Industry Thermometer

SA Food & Beverage Industry Thermometer: From the Frying Pan into the Fire? Here is hoping not!

By Zane van Rooyen | April 2, 2022

So here we are in April 2022. Exactly 2 years since the world flipped on its head, and just as things looked like we were beginning to soar above it all we have 2 very important contributor countries to the stability of the world’s economy at war. Sitting at this precipice of uncertainty once again… Read more »

7 common mistakes sales reps make—and how to fix them

7 common mistakes sales reps make—and how to fix them

By Team Skynamo | March 23, 2022

In a sales representative’s ideal world, every pitch would elicit an enthusiastic “yes” right off the bat. Yet as sales reps know all too well, the real world doesn’t work that way. Pitches and presentations sometimes fail for reasons beyond a salesperson’s control. However, in most cases, their shortcomings can be attributed to one or… Read more »

6 tips for managing a remote sales team

6 tips for managing a remote sales team

By Team Skynamo | March 14, 2022

Remote work is not a new concept. Telecommuting was first introduced to the business world in 1973, in response to an OPEC oil embargo and ensuing energy crisis in the US. While the policy has steadily gained traction ever since, it wasn’t until 2020 that companies adopted remote work wholesale. As the early stages of… Read more »

The post-pandemic future of SA’s fourth largest industry

ZANE VAN ROOYEN: The post-pandemic future of SA’s fourth largest industry

By Zane van Rooyen | March 4, 2022

In the recently released 2022 Budget Review, it was revealed that, despite increasing by 10.3% in the first three quarters of 2021, relative to the same period in 2020, manufacturing production remains well below pre‐pandemic levels. Furthermore, the outlook remains subdued.

4 Keys to Developing Lasting B2B Relationships With Industry Distributors

4 keys to developing lasting B2B relationships with industry distributors

By Team Skynamo | February 15, 2022

No matter whether it’s B2B or B2C, relationships can be difficult to manage. Manufacturers working with distribution partners sometimes have difficulty aligning goals that sit askance from one another. Maintaining brand consistency as products move through complex distribution networks can prove to be an additional frustration.

The challenges of growing a global salestech business

SAM CLARKE and WIM MORRIS – The challenges of growing a global salestech business

By Team Skynamo | February 5, 2022

Skynamo’s Sam Clarke (CEO) and Wim Morris (COO) talks to The Margin about the challenges that comes with growing a global salestech business.