Let’s face it blogs are so two thousand and late, and think tanks are giving big bad boardroom energy… so we decided to create Skynamo says.
SAM CLARKE – 5 lessons from a seasoned entrepreneur and mentor
Mentorship could be the game-changer South African entrepreneurs need, especially as 70% of mentored businesses experience a five-year increase in survival rate. Sam Clarke, CEO of Skynamo, says entrepreneurs are needed now more than ever since they see opportunities, capitalise on these, and, in doing so, create the businesses of the future. But they urgently… Read more »
CRM and sales management software: do you need both to drive sales success?
Customer relationship management (CRM) software and sales management software are two of the strongest tools a modern sales team should have. Both can drive sales and customer retention, but are they necessary if you already have a strong sales force? With information readily available on the internet, consumers do their own research instead of relying… Read more »
Sales reports – how to put sales data to good use
In today’s digital-first economy, data is the new currency. This is why analyzing sales reports has become essential to modern companies’ business. Sales reports enable insight into how agents are performing and what aspects of their strategy need improvement. This allows them to make informed decisions on fine-tuning their processes and improving the overall customer… Read more »
Important sales metrics every distributor, wholesaler, and manufacturer shouldn’t ignore
Distributors, wholesalers, and manufacturers rely on numbers to run their businesses. From receivable accounts to inventory counts, data collection and analysis is both crucial and tedious. Even if sales are streaming in, do you understand the impact that sales performance has on your business? If not, sales metrics can clue you in on what is… Read more »
Keeping track of valuable customer info through a CRM database
The presence or absence of customers often determines the success of a company. While having more customers doesn’t necessarily equal success, customer loyalty does. Customer loyalty is a hallmark of successful customer relationship management (CRM). Staying on top of the success of your business requires knowing everything about your customers’ wants and needs. Because of… Read more »
B2B sales: the importance of data analytics
When it comes to B2B sales, information is king. However, the information needed isn’t about your products or services. Successful sales come from using data analytics to learn more about your customers and current market trends. For example, let’s look at how Netflix uses data to enhance its customer experience. Netflix collects subscriber viewing information… Read more »
Minimize the need for micromanagement with field sales management software
Micromanagement is something many do, but few admit. It’s one of the foremost examples of good intentions with often negative consequences. Especially in field sales management, micromanaging is rarely necessary.
How local wineries use mobile apps to increase their sales numbers
Industries and big companies aren’t the only ones that can profit from mobile apps; small businesses and niche markets like the wine industry are benefitting in a big way. Mobile sales apps account for 86% of smartphone use. These compact platforms give wineries a virtual version of their cellar and storefront that can increase their… Read more »
The State of Sales in the Building and Hardware Industry in 2022
Skynamo – the leading provider of field sales software for distributors, manufacturers, and wholesalers in the building materials and hardware industry – carried out an extensive survey. The point of the research was straightforward enough. It was to uncover the truth about what B2B sales companies struggle with, what works for them from a technology… Read more »
How to use customer sales data for sales strategy
When determining the most appropriate sales strategy for their teams, B2B companies often use customer sales records. This approach collects data, analyzes it, and then uses it to maintain accurate customer databases. Tracking this data can help you to monitor your company’s performance among specific demographics and target users. You can then use this information… Read more »
SAM CLARKE – CRM data decay is business’ silent killer
In an ever-increasingly digital world, personalised customer relationships are crucial for business success and quality data bridges the gap. However, according to a recent study on the State of Customer Relationship Management (CRM) Data Health, 44% of respondents estimate that their company loses over 10% in annual revenue due to poor quality CRM data which results… Read more »
Strategies to effectively measure sales productivity
Tracking sales productivity blindly, or ignoring it completely, can be detrimental to your business growth and your bottom line. Although sales figures alone can give you an indication of the demand for your product or service, other factors determine whether those sales are translating to increased profit – as well as how they match up… Read more »
Less is Mo’re
Sometimes it’s as simple as that. We live in a culture that’s all about more. More hard work, more hours, more sales, more emails, more meetings. More. More. More. What if, just for a moment we gave “less” a try. More hard work The journey of overdoing “more” is paved by buzz… Read more »
We are built different
For that reason, we build differently There is something special about Heritage Month. You can hear the braais sizzling, the eish clinking, and the hadedas hadeda-ing. These are the sounds that call us to come together. As the whole country physically and metaphorically seems to thaw from the winter season, we celebrate and honour our… Read more »
Hulle Weet Nog Steeds Nie Wat Ons Weet Nie
In a world where you can be anything, be South African. How fitting that as we approach Heritage Month, we continue to celebrate South African success. From outstanding Olympic feats to the rugby fields, to fighting rings – there’s never been a better time to celebrate our heritage. One thing about everything synonymous with being… Read more »
How to swipe left on sales fatigue and fall in love with selling again
You’re just a salesperson, standing in front of a prospect… asking them to love your product. It’s the romantic comedy of errors that can be the selling profession. See the thing is, selling and dating are a dynamic duo of similarities, that frankly we don’t talk enough about. So let’s unpack the parallels shall… Read more »
The Rassie Effect: why your business needs coach Rassie if you want to win
You may be asking yourself, “What the ruck can my business learn from a rugby coach?” The parallels are more than you would think and the lessons to be learnt more than you can count. From managing teams to tackling traditions, there are many lessons from the field that the boardrooms of South Africa could… Read more »
How Technology Helps Women Today Be the Ultimate Multitaskers That They Are
Let’s face it: women are expected to do it all. And not just do it all, but do it all with a smile, while wearing multiple hats, and without breaking a sweat. You’re a sales manager, a sister, a mother, a friend, a homemaker, a sports enthusiast, and probably a few more things before your… Read more »
Sales AI Redefined for Sales Success
We don’t do artificial. We do actionable. The buzz around Artificial Intelligence (AI) is undeniable, especially in the dog-eat-dog world of sales. But at Skynamo, we believe AI is more than just algorithms and automation. It’s about empowering your sales teams with intelligence that’s actual, accountable, annual, actionable, and accurate. Let’s explore how Skynamo is… Read more »
From flirtation to integration – Make it official in March
As the fanfare of February’s amorous escapades settle, and the last of the heart-shaped chocolates are begrudgingly consumed from the clearance aisle, we find ourselves on the cusp of a new month. Ah, March – a time of transition, where the remnants of summer’s relentless heat reluctantly give way to the first cool tendrils of… Read more »
How to swipe left on sales fatigue and fall in love with selling again
You’re just a salesperson, standing in front of a prospect… asking them to love your product. It’s the romantic comedy of errors that can be the selling profession. See the thing is, selling and dating are a dynamic duo of similarities, that frankly we don’t talk enough about. So let’s unpack the parallels shall… Read more »
Cupid meets commerce: The 5 love languages of B2B sales
Are you ready to shoot your metaphorical love arrows in the grand bazaar of B2B relationships? If you’re in sales today, you’re not just selling products; you’re acting as a matchmaker! And our trusty wingman in this romantic comedy? Skynamo CRM. It’s like having a dating coach for your sales pipeline.
For the love of sales – how to rekindle the flame
Ah, sales. The art of persuasion, the thrill of the chase, the sweet sound of “Yes, I’ll take ten!” But let’s be honest, sometimes the fire dims and you find yourself lost in a sea of CRM updates, cold calls, and the dreaded quarterly targets. Fear not, my fellow sales warriors! It’s time to fall… Read more »
How to More-ify your B2B sales strategy in 2024
This year, we’re all about more in 2024. The best way to hit your targets is to know what you’re aiming for, right? And, as with every stratco, bosberaad or indaba, most companies carry out this time of the year, we haul out the whiteboard, Bakers biscuits, and Endearmints and whip up some semblance of… Read more »
Redefining “more” in 2024 (and how to get it)
It’s 2024 (or as we like to call it: twenty twenty more!) and we’re not just talking about achieving more; we’re talking about redefining what ‘more’ means in your bustling, opportunity-rich sales universe.
Work Smarter – Holiday Edition: for the Ever-Busy Entrepreneur
Let’s face it, taking a holiday often feels like a mythical concept, akin to spotting a unicorn in your backyard. You’re so deep in the trenches of your business that the idea of sipping cocktails on a beach seems like a plot from a 90’s romcom movie. But fear not, with a sprinkle of strategy… Read more »
Who’s Who in the Sales Zoo: A Guide for Wholesalers, Manufacturers, and Distributors
Sales in the B2B landscape can often feel like wandering through a zoo: each customer has their own unique attributes, environments, and needs. As wholesalers, manufacturers, and distributors, it’s crucial to not just feed these animals but to understand them. But fear not! With Skynamo RADAR, you have the perfect guide to help you not… Read more »
It’s time for retailers to ‘shake things up’ this Black Friday
What used to be just a single day of frenzied shopping in the USA has evolved into a whole week of retail mayhem here in South Africa. While that gives us a bit of breathing room, it also spikes up the pressure on supply chains. The challenge? Taming unpredictable demand spikes and expanding operations at… Read more »
How to turn customer visits into sales with sales tools: a B2B recipe
Today, we’re delving into the kitchen of sales—equipped not with pots and pans but with nifty sales intelligence tools. If it feels like all you do is greet and seat, but never get to take people’s orders, let alone serve a three-course meal, then boy, have you landed on the right page!