Let’s face it blogs are so two thousand and late, and think tanks are giving big bad boardroom energy… so we decided to create Skynamo says.
3 Benefits of a consultative selling approach to food and beverages
Considering the new realities of the 2022 market, the food and beverage industry could certainly benefit from consultative selling. The F&B industry reported record growth in 2021, but that wasn’t enough for the industry to completely escape recent challenges—including but not limited to staffing shortages and a host of supply chain issues.
How sales managers and field sales teams can achieve a healthy work-life balance
Modern work culture is becoming increasingly demanding. Between navigating new technologies, acclimating to remote work environments, and keeping up with the daily grind, employees and managers alike may find themselves working longer hours and dealing with a lot of stress. These factors can negatively impact their ability to maintain a healthy work-life balance.
Can creating buyer personas help in closing sales deals?
Sending your sales and marketing teams into the field with a well-thought-out plan and a vision of their model client is key to successfully closing more deals. If your team doesn’t know who their ideal buyer is, they’re likely to waste a lot of time chasing dead leads and not knowing how to work around… Read more »
3 reasons you should pay attention to customer lifetime value
Companies use many different metrics to quantify their success. Some of the more common ones include: reports to track and measure operations data, website traffic, and employee performance. Beyond these, customer lifetime value (CLV) has been identified as one of the most helpful business metrics.
Best food and beverage sales practices for the rest of 2022
Though the Covid-19 pandemic dealt the food and beverage industry heavy blows, it also stimulated creativity to keep doors open. These changes, though often drastic, have persisted to stimulate the industry and generate new trends powerful enough to affect food and beverage sales.
ZANE VAN ROOYEN – Data: The missing puzzle piece for SA business success
The latest South African Chamber of Commerce and Industry (SACCI) Business Confidence Index rose to a three-month high of 94.1 up from 92 in the previous month. This is attributed to the recovery of external trade and retail sales following the easing of Covid-19 restrictions and the end of the travel ban imposed by several… Read more »
Upskill consultative selling agents in food and beverage industry
In today’s hyper-competitive information age, product-focused selling – where power resides with the seller – just won’t cut it anymore. The pandemic has forever changed how people shop, how they manage their finances, and how they care for themselves. This is why consultative selling – which yields power to the buyer – is increasingly seen… Read more »
UK Food & Beverage Industry Thermometer: From the Frying Pan into the Fire? Here is hoping not!
So here we are in April 2022. Exactly 2 years since the world flipped on its head, and just as things looked like we were beginning to soar above it all we have 2 very important contributor countries to the stability of the world’s economy at war. Sitting at this precipice of uncertainty once again… Read more »
SA Food & Beverage Industry Thermometer: From the Frying Pan into the Fire? Here is hoping not!
So here we are in April 2022. Exactly 2 years since the world flipped on its head, and just as things looked like we were beginning to soar above it all we have 2 very important contributor countries to the stability of the world’s economy at war. Sitting at this precipice of uncertainty once again… Read more »
7 common mistakes sales reps make—and how to fix them
In a sales representative’s ideal world, every pitch would elicit an enthusiastic “yes” right off the bat. Yet as sales reps know all too well, the real world doesn’t work that way. Pitches and presentations sometimes fail for reasons beyond a salesperson’s control. However, in most cases, their shortcomings can be attributed to one or… Read more »
6 tips for managing a remote sales team
Remote work is not a new concept. Telecommuting was first introduced to the business world in 1973, in response to an OPEC oil embargo and ensuing energy crisis in the US. While the policy has steadily gained traction ever since, it wasn’t until 2020 that companies adopted remote work wholesale. As the early stages of… Read more »
ZANE VAN ROOYEN: The post-pandemic future of SA’s fourth largest industry
In the recently released 2022 Budget Review, it was revealed that, despite increasing by 10.3% in the first three quarters of 2021, relative to the same period in 2020, manufacturing production remains well below pre‐pandemic levels. Furthermore, the outlook remains subdued.
Less is Mo’re
Sometimes it’s as simple as that. We live in a culture that’s all about more. More hard work, more hours, more sales, more emails, more meetings. More. More. More. What if, just for a moment we gave “less” a try. More hard work The journey of overdoing “more” is paved by buzz… Read more »
We are built different
For that reason, we build differently There is something special about Heritage Month. You can hear the braais sizzling, the eish clinking, and the hadedas hadeda-ing. These are the sounds that call us to come together. As the whole country physically and metaphorically seems to thaw from the winter season, we celebrate and honour our… Read more »
Hulle Weet Nog Steeds Nie Wat Ons Weet Nie
In a world where you can be anything, be South African. How fitting that as we approach Heritage Month, we continue to celebrate South African success. From outstanding Olympic feats to the rugby fields, to fighting rings – there’s never been a better time to celebrate our heritage. One thing about everything synonymous with being… Read more »
How to swipe left on sales fatigue and fall in love with selling again
You’re just a salesperson, standing in front of a prospect… asking them to love your product. It’s the romantic comedy of errors that can be the selling profession. See the thing is, selling and dating are a dynamic duo of similarities, that frankly we don’t talk enough about. So let’s unpack the parallels shall… Read more »
The Rassie Effect: why your business needs coach Rassie if you want to win
You may be asking yourself, “What the ruck can my business learn from a rugby coach?” The parallels are more than you would think and the lessons to be learnt more than you can count. From managing teams to tackling traditions, there are many lessons from the field that the boardrooms of South Africa could… Read more »
How Technology Helps Women Today Be the Ultimate Multitaskers That They Are
Let’s face it: women are expected to do it all. And not just do it all, but do it all with a smile, while wearing multiple hats, and without breaking a sweat. You’re a sales manager, a sister, a mother, a friend, a homemaker, a sports enthusiast, and probably a few more things before your… Read more »
Sales AI Redefined for Sales Success
We don’t do artificial. We do actionable. The buzz around Artificial Intelligence (AI) is undeniable, especially in the dog-eat-dog world of sales. But at Skynamo, we believe AI is more than just algorithms and automation. It’s about empowering your sales teams with intelligence that’s actual, accountable, annual, actionable, and accurate. Let’s explore how Skynamo is… Read more »
From flirtation to integration – Make it official in March
As the fanfare of February’s amorous escapades settle, and the last of the heart-shaped chocolates are begrudgingly consumed from the clearance aisle, we find ourselves on the cusp of a new month. Ah, March – a time of transition, where the remnants of summer’s relentless heat reluctantly give way to the first cool tendrils of… Read more »
How to swipe left on sales fatigue and fall in love with selling again
You’re just a salesperson, standing in front of a prospect… asking them to love your product. It’s the romantic comedy of errors that can be the selling profession. See the thing is, selling and dating are a dynamic duo of similarities, that frankly we don’t talk enough about. So let’s unpack the parallels shall… Read more »
Cupid meets commerce: The 5 love languages of B2B sales
Are you ready to shoot your metaphorical love arrows in the grand bazaar of B2B relationships? If you’re in sales today, you’re not just selling products; you’re acting as a matchmaker! And our trusty wingman in this romantic comedy? Skynamo CRM. It’s like having a dating coach for your sales pipeline.
For the love of sales – how to rekindle the flame
Ah, sales. The art of persuasion, the thrill of the chase, the sweet sound of “Yes, I’ll take ten!” But let’s be honest, sometimes the fire dims and you find yourself lost in a sea of CRM updates, cold calls, and the dreaded quarterly targets. Fear not, my fellow sales warriors! It’s time to fall… Read more »
How to More-ify your B2B sales strategy in 2024
This year, we’re all about more in 2024. The best way to hit your targets is to know what you’re aiming for, right? And, as with every stratco, bosberaad or indaba, most companies carry out this time of the year, we haul out the whiteboard, Bakers biscuits, and Endearmints and whip up some semblance of… Read more »
Redefining “more” in 2024 (and how to get it)
It’s 2024 (or as we like to call it: twenty twenty more!) and we’re not just talking about achieving more; we’re talking about redefining what ‘more’ means in your bustling, opportunity-rich sales universe.
Work Smarter – Holiday Edition: for the Ever-Busy Entrepreneur
Let’s face it, taking a holiday often feels like a mythical concept, akin to spotting a unicorn in your backyard. You’re so deep in the trenches of your business that the idea of sipping cocktails on a beach seems like a plot from a 90’s romcom movie. But fear not, with a sprinkle of strategy… Read more »
Who’s Who in the Sales Zoo: A Guide for Wholesalers, Manufacturers, and Distributors
Sales in the B2B landscape can often feel like wandering through a zoo: each customer has their own unique attributes, environments, and needs. As wholesalers, manufacturers, and distributors, it’s crucial to not just feed these animals but to understand them. But fear not! With Skynamo RADAR, you have the perfect guide to help you not… Read more »
It’s time for retailers to ‘shake things up’ this Black Friday
What used to be just a single day of frenzied shopping in the USA has evolved into a whole week of retail mayhem here in South Africa. While that gives us a bit of breathing room, it also spikes up the pressure on supply chains. The challenge? Taming unpredictable demand spikes and expanding operations at… Read more »
How to turn customer visits into sales with sales tools: a B2B recipe
Today, we’re delving into the kitchen of sales—equipped not with pots and pans but with nifty sales intelligence tools. If it feels like all you do is greet and seat, but never get to take people’s orders, let alone serve a three-course meal, then boy, have you landed on the right page!