The use of food and beverage B2B sales ordering software has transformed how the food and beverage industry handles eCommerce and order management. Businesses are learning how to leverage sales technological solutions to address challenges and take advantage of opportunities.
A new appetite is prevalent among food and beverage consumers, and it’s likely here to stay well beyond 2022. Two years since the pandemic started, changes to consumer preferences regarding B2B commerce appear irreversible. Now more than ever, food and beverage companies need to stay on top of rising trends and challenges while continuing to acquire and retain customers, growing loyalty, sales, and a solid consumer fan base.
The food and beverage industry is known for tight margins and stiff competition. To compete, succeed, and then maintain that success in this $6,383.49 billion industry, all business components need to work together seamlessly.
A good salesperson sells products, but a great one offers solutions. In essence, this is what consultative selling is all about.
In this era of instant communication, buyers already have a leg up on salespeople. The wide availability of internet resources means that a simple Google search may be enough for a buyer to learn about the product they’re interested in.
Considering the new realities of the 2022 market, the food and beverage industry could certainly benefit from consultative selling. The F&B industry reported record growth in 2021, but that wasn’t enough for the industry to completely escape recent challenges—including but not limited to staffing shortages and a host of supply chain issues.
Though the Covid-19 pandemic dealt the food and beverage industry heavy blows, it also stimulated creativity to keep doors open. These changes, though often drastic, have persisted to stimulate the industry and generate new trends powerful enough to affect food and beverage sales.
In today’s hyper-competitive information age, product-focused selling – where power resides with the seller – just won’t cut it anymore. The pandemic has forever changed how people shop, how they manage their finances, and how they care for themselves. This is why consultative selling – which yields power to the buyer – is increasingly seen as the future of sales.
So here we are in April 2022. It has been exactly 2 years since the world flipped on its head. Just as things looked like we were beginning to soar above it all we have 2 very important contributor countries to the stability of the world’s economy at war. Sitting at this precipice of uncertainty once again is all too eerily familiar.
So here we are in April 2022. It has been exactly 2 years since the world flipped on its head. Just as things looked like we were beginning to soar above it all, we have 2 very important contributor countries to the stability of the world’s economy at war. Sitting at this precipice of uncertainty once again is all too eerily familiar.
Skynamo – the leading provider of field sales technology – carried out extensive research recently. Spanning hundreds of manufacturers, wholesalers and distributors around the world, all with field sales teams, several pertinent challenges and successes were revealed over the course of the year.
COVID-19 has triggered unprecedented changes in lives across the world. For many years, the majority of consumers have purchased products and services from brands they know and trust. But as campaigns around healthy eating habits and product quality gained momentum, we’ve seen a sharp shift in food buying preferences.
From electronics and seasonal clothing to home furnishings, toys, and food items, supply chain issues are causing in-store product shortages, creating a climate reminiscent of the panic buying that hit stores at the start of the pandemic. This time around, however, the disruptions are on a smaller scale and local in nature.