Tag: Build a better business

Now is the right time to empower your outside sales team through digitization

business owner handing his employee a digital device

Business owners and sales managers often share some scepticism related to digitization when having to choose outside sales software. This is understandable. Research suggests this most likely stems from past experiences linked to mishaps and inefficiencies that involved ineffective technology or clunky systems. But there is no better time to empower your outside sales team through digitization.

8 consequences of not choosing your outside sales software wisely

hand of businessman wearing formal white shirt typing on mobile device

Let’s face it, we’re overloaded with information, tips, and tricks on how choosing the best sales software could benefit your outside sales employees. But, is anyone brave enough to talk about the negative effects this could have on company sales if you don’t get it right?

What’s the difference between sales force automation and CRM?

man shrugging his shoulders and lifting his hands in confusion

Many business decision-makers wonder about the difference between Field Sales Automation – Sales Force Automation (SFA) – and Customer Relationship Management (CRM). What do they do? How do they complement each other?

One of the fundamental differences between SFA and CRM is that while SFA looks after the entire sales process and tracks the efforts of salespeople and their face-to-face relationships with customers, CRM is all about customer profiles, data tools, office sales, account management and communicating with clients from a distance ‒ from the office, for instance.

Cutting sales costs is something you can control

External factors that shape the economy aren’t under your control. Skynamo’s all-in-one field sales platform helps sales teams manage what they can control in a cost-effective manner.

The effects of a global business slowdown are evident around us and affecting most of our businesses at the moment. We’ve previously highlighted what sets industry leaders apart in the new normal business environment and what sales teams are doing to build trust in times of uncertainty. When we become too obsessed with ‘doing better’ or ‘increasing sales’, we often overlook creative ways to manage daily business operations in a cost-effective manner.