INTERVIEW: Skynamo Founder on Choosing a Career in Technology [IT News Africa]

Skynamo CEO Sam Clarke

In 2013, Sam Clarke – founder and CEO of local startup, Skynamo – decided he wanted to solve a problem that had been getting in the way of business for decades. A few years later, in 2020, Skynamo went on to secure $30 million in US funding and is now putting it to good use – starting with an app that supports & protects sales field agents in the fight against COVID-19.


ITNA’s Jenna Delport had the opportunity to chat to Clarke, here’s what transpired:


What first made you think of a career in technology?

I have been a tinkerer my whole life. From a very young age, I would take things apart to see how they work – often even getting to put them back together again. I started teaching myself to write software when I was 12 years old. I wrote a few programs for friends while at high school, but nothing serious.

The first time I was paid for writing software was over my summer holiday when I was 17 years old. I don’t think there was ever a future in which my career was not in technology.


What would you describe as your most memorable achievement?

One of my best memories was my December holiday that was not meant to be in 2012. Skynamo had been operating for 7 months or so and in late November we signed what was a very big customer for us at the time.

Read the full IT News Africa article here…



Established in 2012 in Stellenbosch, in the wine producing region around Cape Town, South Africa, Skynamo (formerly Honeybee CRM) is a mobile field sales app provider with more than 65 employees in South Africa, the UK and the US. Skynamo’s field sales mobile app and cloud-based management platform is used by small to large manufacturers, wholesalers and distributors with sales teams in the field selling to an existing customer base. Skynamo is Sage ISV Partner of the Year for 2019 (Africa & the Middle East) and an Acumatica Certified Application and Customer Verified Application.

More than 6500 users at 650 manufacturing, wholesale, and distribution companies across a wide range of industries are using Skynamo in Southern Africa, New Zealand, the UK and the US. For more information, visit


Julian Diaz, Chief Marketing Officer at Skynamo


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Skynamo field sales platform