Surprisingly, what was once a frantic response to the pandemic has shifted into the preferred way of doing business among B2B buyers and sellers. Hybrid selling, propelled by state-of-the-art sales tech, is on track to become the “most dominant sales strategy” by 2024.
With the surge of remote activities, many digital tools reached peak popularity. According to a recent LinkedIn report, most tech tools used today focus on three main points: customer relationship management (42%), visual collaboration and demonstration (41%), and sales intelligence (40%).
Other sales tech tools focusing on sales engagement, sales enablement, and sales coaching also made the list. Working in tandem, they provide sales representatives with the information and tools needed to complete their tasks as remote B2B sales representatives.
4 sales tech tools that help enhance productivity for field sales
In the field of B2B sales, digitalization continues to march forward. In particular, field sales representatives made a shift that completely redefined their work. Rather than constantly traveling to meet and manage clients, they now conduct their sales calls via video conferencing. Today’s sales reps are using more cloud-based software to gather and retrieve data, perform sales tasks, and stay connected with the office.
Sales agents will find these tools equally useful in enhancing productivity and automating tasks even if they return to the field. Below are four of the most active sales tech tools used by sales teams today:
B2B customer relationship management (CRM)
CRM tools are some of the most important software for B2B companies to have. The CRM is the repository for every touchpoint your company makes with its customers. Using this data, sales and customer support teams can provide unique customer experiences based on their profiles. The CRM software keeps records of customer purchases, visits, and communication histories.
Meanwhile, sales representatives get a clearer picture of how to deal with their clients based on CRM data. It relays the best times to call clients – including when the times for contract renewal or reordering products roll around. CRM software also helps sales reps avoid mistakes by ensuring the company addresses problems reported by clients.
Sales demo/presentation app
Demonstrating a product’s features in person is a breeze. For remote sales personnel, a product demonstration is only possible through a video presentation. Sales demonstration or sales presentation software provides the enterprising sales team with a modern way to showcase their product’s features and purposes. The software’s interactive features make presentations pop, to increase customer awareness and engagement.
Clients may already have a vague idea of how the product works. Custom sales presentations that bring it to life may be exactly what buyers need to commit to the sale.
B2B field sales app
Field sales used to exclusively refer to door-to-door traveling sales reps. Now, field sales also get to enjoy the benefits of digitization. Field sales apps let representatives focus more on sales and less on the field, as they too can converse remotely as well.
Using cloud-based apps, field sales teams can now complete transactions directly from the client’s premises. Agents can also search for critical data, such as current market prices and stock availability, at the touch of a button. Even contracts and quotations can be signed digitally now, eliminating the costly practice of ping-ponging between offices to affix signatures. In addition, these apps also have sales management features. These allow supervisors to track their team members and provide one-on-one coaching services as needed.
Remote sales collaboration
Whether engaging with clients in the field or from home, sales reps need to collaborate closely with the rest of their team. Team members must have the time and sales tech tools to achieve their shared business objectives. This is precisely why the popularity of remote sales collaboration tools exploded when the pandemic hit.
The ideal remote collaboration software provides members with the means to share tools and documents while remaining in communication. These communication functions should include video conferencing, chat, and file sharing functions. Simultaneously, collaboration tools should allow all team members to freely access team documents as needed. Furthermore, seamless integration with ERP, CRM, and CX tools also helps sales representatives retrieve important information during client calls.
Equip your sales team with the latest technology with Skynamo
Sales tech tools are here to stay. This means that having the right sales software can be the difference between closing the deal and losing clients. Skynamo is cloud-based software that contains all the sales tech features your field sales team needs to succeed – wherever they are. It features real-time reporting and automated sales analysis so sales are finalized and made accessible on the spot. It also features a smart team management module that lets managers view team activities. This allows company leaders to intervene when needed.
Skynamo even streamlines CRM and contact management to equip field teams with customer profiles, purchase histories, and other pertinent sales information. It also allows for live order capturing, which lets sales reps finalize transactions at the drop of a hat. Long gone are the days of racing back and forth to gather updated pricing and availability, signatures, or paperwork!
Does streamlining your sales team and business appeal to you? Drop us a line! Tell us about your company’s needs and we’ll arrange a free demonstration for you to experience the power of Skynamo live.