Category: Wholesale distributors and manufacturers

B2B sales: the importance of data analytics

Posted on August 8, 2022 by - Blog, Wholesale distributors and manufacturers

B2B sales and the importance of data analytics

When it comes to B2B sales, information is king. However, the information needed isn’t about your products or services. Successful sales come from using data analytics to learn more about your customers and current market trends.

For example, let’s look at how Netflix uses data to enhance its customer experience. Netflix collects subscriber viewing information to create personalized recommendations for each user. They also use data analytics to gather insights on which shows their audience likes or dislikes. Netflix uses these insights to decide whether to greenlight or reject a new movie or series pilot.

How to use customer sales data for sales strategy

Posted on July 15, 2022 by - Blog, Wholesale distributors and manufacturers

How to use customer sales data for sales strategy

When determining the most appropriate sales strategy for their teams, B2B companies often use customer sales records. This approach collects data, analyzes it, and then uses it to maintain accurate customer databases.

Tracking this data can help you to monitor your company’s performance among specific demographics and target users. You can then use this information to tailor a sales strategy that optimizes resources and fosters growth for your business.

SAM CLARKE – CRM data decay is business’ silent killer

Posted on July 14, 2022 by - Blog, Wholesale distributors and manufacturers

CRM data decay is business’ silent killer

In an ever-increasingly digital world, personalised customer relationships are crucial for business success and quality data bridges the gap. However, according to a recent study on the State of Customer Relationship Management (CRM) Data Health, 44% of respondents estimate that their company loses over 10% in annual revenue due to poor quality CRM data which results in the loss of customers.

How field sales teams can benefit from Sage and sales apps

Posted on July 7, 2022 by - Blog, Wholesale distributors and manufacturers

How field sales teams can benefit from Sage and sales apps

Having access to information while out on the field is an invaluable resource for salespeople. Yet, until recently, they didn’t have the luxury of cloud computing. Instead, they often had to burn time and money getting pricing and inventory details from the office. Once back at headquarters, employees had to re-enter the order details into the computer manually.

How to market yourself: Building your sales pipeline

Posted on June 17, 2022 by - Blog, Wholesale distributors and manufacturers

How to market yourself: Building your sales pipeline

The pandemic forced many businesses out of their comfort zones, sales teams especially. Instead of meeting with prospects, sales teams had to make do via online platforms such as videoconferencing, for example. Despite initial skepticism, many adopters warmed up to the new system of remote interaction. This allowed personal interactions to continue, but from a safer distance.

How to structure an effective inside sales team

Posted on June 13, 2022 by - Blog, Wholesale distributors and manufacturers

How to structure an effective inside sales team

Building your inside sales team is a challenging undertaking, but an important one. If you want to grow your business and your revenue, you need to build a winning inside sales team. Internal sales teams are the bedrock of the ever-increasingly important customer experience phenomenon and in the absence of a dynamic inside sales team, your customer relationships will quickly break down.

B2B Sales: What is guided selling?

Posted on May 14, 2022 by - Blog, Wholesale distributors and manufacturers

B2B Sales: What is guided selling?

Data-driven insights help companies make more informed decisions. B2B guided selling gives businesses the ability to synthesize, connect and enrich disparate data sources and helps to build a more complete picture of how buyers behave. This allows sellers to identify needs, predict behaviors, and close more sales.

ZANE VAN ROOYEN – War in Ukraine: how SMEs can cushion the blow

Posted on May 13, 2022 by - Blog, Wholesale distributors and manufacturers

War in Ukraine: how SMEs can cushion the blow

2022 was set to be a year of growth and recovery for small businesses, however, the war in Ukraine is beginning to thwart this projection. The World Trade Organisation has recently slashed its global growth forecast to 2,8% from 4,1% before the war. This, coupled with supply chain disruptions and rising fuel and food prices, is set to have a further negative impact.