Category: Wholesale distributors and manufacturers

CRM and sales management software: do you need both to drive sales success?

Posted on August 30, 2022 by - Blog, Wholesale distributors and manufacturers

CRM and sales management software: do you need both to drive sales success?

Customer relationship management (CRM) software and sales management software are two of the strongest tools a modern sales team should have. Both can drive sales and customer retention, but are they necessary if you already have a strong sales force?

With information readily available on the internet, consumers do their own research instead of relying solely on salespeople to solve their problems. A recent study by Gartner shows 44% of buyers prefer a seller-free sales experience, with millennial buyers expected to cut out the middleman in just a few years.

Sales reports – how to put sales data to good use

Posted on August 26, 2022 by - Blog, Wholesale distributors and manufacturers

Sales reports – how to put sales data to good use

In today’s digital-first economy, data is the new currency. This is why analyzing sales reports has become essential to modern companies’ business. Sales reports enable insight into how agents are performing and what aspects of their strategy need improvement. This allows them to make informed decisions on fine-tuning their processes and improving the overall customer journey.

However, generating sales reports is only the first step in developing a data-driven approach to sales. To help you out, this guide will cover the different types of reports you can create, all of the ways you can analyze them, and everything in-between.

Important sales metrics every distributor, wholesaler, and manufacturer shouldn’t ignore

Posted on August 22, 2022 by - Blog, Wholesale distributors and manufacturers

Important sales metrics every distributor, wholesaler, and manufacturer shouldn't ignore

Distributors, wholesalers, and manufacturers rely on numbers to run their businesses. From receivable accounts to inventory counts, data collection and analysis is both crucial and tedious. Even if sales are streaming in, do you understand the impact that sales performance has on your business? If not, sales metrics can clue you in on what is working and what isn’t—and how you can navigate these obstacles to sustainably grow your business.

Keeping track of valuable customer info through a CRM database

Posted on August 8, 2022 by - Blog, Wholesale distributors and manufacturers

Keeping track of valuable customer info through a CRM database

The presence or absence of customers often determines the success of a company. While having more customers doesn’t necessarily equal success, customer loyalty does. Customer loyalty is a hallmark of successful customer relationship management (CRM).

Staying on top of the success of your business requires knowing everything about your customers’ wants and needs. Because of this, you need a CRM database to manage this treasure trove of information.

B2B sales: the importance of data analytics

Posted on August 8, 2022 by - Blog, Wholesale distributors and manufacturers

B2B sales and the importance of data analytics

When it comes to B2B sales, information is king. However, the information needed isn’t about your products or services. Successful sales come from using data analytics to learn more about your customers and current market trends.

For example, let’s look at how Netflix uses data to enhance its customer experience. Netflix collects subscriber viewing information to create personalized recommendations for each user. They also use data analytics to gather insights on which shows their audience likes or dislikes. Netflix uses these insights to decide whether to greenlight or reject a new movie or series pilot.

How to use customer sales data for sales strategy

Posted on July 15, 2022 by - Blog, Wholesale distributors and manufacturers

How to use customer sales data for sales strategy

When determining the most appropriate sales strategy for their teams, B2B companies often use customer sales records. This approach collects data, analyzes it, and then uses it to maintain accurate customer databases.

Tracking this data can help you to monitor your company’s performance among specific demographics and target users. You can then use this information to tailor a sales strategy that optimizes resources and fosters growth for your business.

SAM CLARKE – CRM data decay is business’ silent killer

Posted on July 14, 2022 by - Blog, Wholesale distributors and manufacturers

CRM data decay is business’ silent killer

In an ever-increasingly digital world, personalised customer relationships are crucial for business success and quality data bridges the gap. However, according to a recent study on the State of Customer Relationship Management (CRM) Data Health, 44% of respondents estimate that their company loses over 10% in annual revenue due to poor quality CRM data which results in the loss of customers.

How field sales teams can benefit from Sage and sales apps

Posted on July 7, 2022 by - Blog, Wholesale distributors and manufacturers

How field sales teams can benefit from Sage and sales apps

Having access to information while out on the field is an invaluable resource for salespeople. Yet, until recently, they didn’t have the luxury of cloud computing. Instead, they often had to burn time and money getting pricing and inventory details from the office. Once back at headquarters, employees had to re-enter the order details into the computer manually.

How to market yourself: Building your sales pipeline

Posted on June 17, 2022 by - Blog, Wholesale distributors and manufacturers

How to market yourself: Building your sales pipeline

The pandemic forced many businesses out of their comfort zones, sales teams especially. Instead of meeting with prospects, sales teams had to make do via online platforms such as videoconferencing, for example. Despite initial skepticism, many adopters warmed up to the new system of remote interaction. This allowed personal interactions to continue, but from a safer distance.