Category: Wholesale distributors and manufacturers

Important sales metrics every distributor, wholesaler, and manufacturer shouldn’t ignore

Important sales metrics every distributor, wholesaler, and manufacturer shouldn't ignore

Distributors, wholesalers, and manufacturers rely on numbers to run their businesses. From receivable accounts to inventory counts, data collection and analysis is both crucial and tedious. Even if sales are streaming in, do you understand the impact that sales performance has on your business? If not, sales metrics can clue you in on what is working and what isn’t—and how you can navigate these obstacles to sustainably grow your business.

Keeping track of valuable customer info through a CRM database

Keeping track of valuable customer info through a CRM database

The presence or absence of customers often determines the success of a company. While having more customers doesn’t necessarily equal success, customer loyalty does. Customer loyalty is a hallmark of successful customer relationship management (CRM).

Staying on top of the success of your business requires knowing everything about your customers’ wants and needs. Because of this, you need a CRM database to manage this treasure trove of information.

B2B sales: the importance of data analytics

B2B sales and the importance of data analytics

When it comes to B2B sales, information is king. However, the information needed isn’t about your products or services. Successful sales come from using data analytics to learn more about your customers and current market trends.

For example, let’s look at how Netflix uses data to enhance its customer experience. Netflix collects subscriber viewing information to create personalized recommendations for each user. They also use data analytics to gather insights on which shows their audience likes or dislikes. Netflix uses these insights to decide whether to greenlight or reject a new movie or series pilot.

How to use customer sales data for sales strategy

How to use customer sales data for sales strategy

When determining the most appropriate sales strategy for their teams, B2B companies often use customer sales records. This approach collects data, analyzes it, and then uses it to maintain accurate customer databases.

Tracking this data can help you to monitor your company’s performance among specific demographics and target users. You can then use this information to tailor a sales strategy that optimizes resources and fosters growth for your business.

SAM CLARKE – CRM data decay is business’ silent killer

CRM data decay is business’ silent killer

In an ever-increasingly digital world, personalised customer relationships are crucial for business success and quality data bridges the gap. However, according to a recent study on the State of Customer Relationship Management (CRM) Data Health, 44% of respondents estimate that their company loses over 10% in annual revenue due to poor quality CRM data which results in the loss of customers.

How field sales teams can benefit from Sage and sales apps

How field sales teams can benefit from Sage and sales apps

Having access to information while out on the field is an invaluable resource for salespeople. Yet, until recently, they didn’t have the luxury of cloud computing. Instead, they often had to burn time and money getting pricing and inventory details from the office. Once back at headquarters, employees had to re-enter the order details into the computer manually.

How to market yourself: Building your sales pipeline

How to market yourself: Building your sales pipeline

The pandemic forced many businesses out of their comfort zones, sales teams especially. Instead of meeting with prospects, sales teams had to make do via online platforms such as videoconferencing, for example. Despite initial skepticism, many adopters warmed up to the new system of remote interaction. This allowed personal interactions to continue, but from a safer distance.

How to structure an effective inside sales team

How to structure an effective inside sales team

Building your inside sales team is a challenging undertaking, but an important one. If you want to grow your business and your revenue, you need to build a winning inside sales team. Internal sales teams are the bedrock of the ever-increasingly important customer experience phenomenon and in the absence of a dynamic inside sales team, your customer relationships will quickly break down.