One of the biggest challenges of running a small to medium enterprise in 2021 is the ongoing digital transformation of field sales hastened by the demands of the pandemic.
This digital transformation requires promoting your products/services across various digital channels to reach your target consumers.
Skynamo now integrates with Microsoft Dynamics 365 to give sales reps the ability to improve order accuracy and shorten order fulfilment times for manufacturers and distributors.
Sales are driven by customers. Businesses must therefore devise strategies that offer a rewarding and personalized sales experience. With the move to eCommerce, however, this has become a much more complex task.
Small and medium enterprises (SMEs) are essential to the economy’s health and predicted to lead an economic recovery post-COVID. However, many of these businesses are fighting to keep their doors open since the onset of the pandemic, with 89% impacted by the recent rioting and looting in KwaZulu-Natal and Gauteng, according to research by BeyondCovid. Positively, the latest data by Skynamo’s Industry Thermometer for July 2021 reveals that the political turmoil did not have as big an impact on sales as expected.
At a glance it may seem like choosing a best of breed platform is the simple answer to all of your problems. However, you would be forgiven for thinking so off the bat.
How do field reps stay entertained in traffic or while travelling to a customer who’s an hour or more away? Do they tune in to music or talk radio? Or, do they prefer listening to a podcast or getting lost in the plot of an audiobook instead?
Selling is increasingly pushed to purely digital channels and while it’s enhancing efficiency, it’s also removing what’s at its heart: trust. Using the right kind of sales technology can play a crucial role in restoring this trust between you and your future customers.
Over the last decade, mealtime habits have changed considerably. Out-of-home eating and consumers skipping meals have led to the concept of a snack and a meal becoming increasingly conflated.
South African women still face tremendous challenges in their daily lives, from personal safety to access to education and work opportunities and appropriate healthcare.
You’d be forgiven for being a little confused, as many other business decision-makers are left scratching their heads when they’re pressured to choose between different sales technologies. But we’re here to help clear this up for you.
The sales game has changed significantly over the past few decades. Gone are the days of cold calls and unannounced visits attempting to hook prospects with flashy pitches.
It’s safe to say that no one in the world is having an easy time of it at the moment. Between a pandemic that has ripped through companies and communities, uncertainty created by political factors such as Brexit and the US elections last year, and political instability all over the world – including in South Africa, where our head office is – life is challenging, and businesses have been hard hit.