Tag: Be a better manager

Strategies to effectively measure sales productivity

Strategies to effectively measure sales productivity

Tracking sales productivity blindly, or ignoring it completely, can be detrimental to your business growth and your bottom line. Although sales figures alone can give you an indication of the demand for your product or service, other factors determine whether those sales are translating to increased profit – as well as how they match up to the team and market potential.

How to structure an effective inside sales team

How to structure an effective inside sales team

Building your inside sales team is a challenging undertaking, but an important one. If you want to grow your business and your revenue, you need to build a winning inside sales team. Internal sales teams are the bedrock of the ever-increasingly important customer experience phenomenon and in the absence of a dynamic inside sales team, your customer relationships will quickly break down.

B2B Sales: What is guided selling?

B2B Sales: What is guided selling?

Data-driven insights help companies make more informed decisions. B2B guided selling gives businesses the ability to synthesize, connect and enrich disparate data sources and helps to build a more complete picture of how buyers behave. This allows sellers to identify needs, predict behaviors, and close more sales.

How sales managers and field sales teams can achieve a healthy work-life balance

How sales managers and field sales teams can achieve a healthy work-life balance

Modern work culture is becoming increasingly demanding. Between navigating new technologies, acclimating to remote work environments, and keeping up with the daily grind, employees and managers alike may find themselves working longer hours and dealing with a lot of stress. These factors can negatively impact their ability to maintain a healthy work-life balance.

Can creating buyer personas help in closing sales deals?

Can creating buyer personas help in closing sales deals?

Sending your sales and marketing teams into the field with a well-thought-out plan and a vision of their model client is key to successfully closing more deals. If your team doesn’t know who their ideal buyer is, they’re likely to waste a lot of time chasing dead leads and not knowing how to work around various objections to their offer.

3 reasons you should pay attention to customer lifetime value

3 Reasons you should pay attention to customer lifetime value

Companies use many different metrics to quantify their success. Some of the more common ones include: reports to track and measure operations data, website traffic, and employee performance. Beyond these, customer lifetime value (CLV) has been identified as one of the most helpful business metrics.

Upskill consultative selling agents in food and beverage industry

Upskill consultative selling agents in food and beverage industry

In today’s hyper-competitive information age, product-focused selling – where power resides with the seller – just won’t cut it anymore. The pandemic has forever changed how people shop, how they manage their finances, and how they care for themselves. This is why consultative selling – which yields power to the buyer – is increasingly seen as the future of sales.

UK Food & Beverage Industry Thermometer: From the Frying Pan into the Fire? Here is hoping not!

UK Food & Beverage Industry Thermometer

So here we are in April 2022. Exactly 2 years since the world flipped on its head, and just as things looked like we were beginning to soar above it all we have 2 very important contributor countries to the stability of the world’s economy at war. Sitting at this precipice of uncertainty once again is all too eerily familiar.

SA Food & Beverage Industry Thermometer: From the Frying Pan into the Fire? Here is hoping not!

SA Food & Beverage Industry Thermometer

So here we are in April 2022. Exactly 2 years since the world flipped on its head, and just as things looked like we were beginning to soar above it all we have 2 very important contributor countries to the stability of the world’s economy at war. Sitting at this precipice of uncertainty once again is all too eerily familiar.