Tag: Be a better rep

Strengthening customer relationships

The importance of adopting new technologies in business has significantly increased in the past decade. Today, however, technology is still believed, by some, to be the cause of diminishing customer relationships. A popular argument is that hiding behind screens – be it computer, smartphone or otherwise – are causing relationships to become less intimate. Customer relationships are extremely important to enterprises, as these create value for both parties involved and therefore it is vital to make use of modern tools to maintain and build on such relationships.