Category: Wholesale distributors and manufacturers

Less is Mo’re

in business less is more

Sometimes it’s as simple as that. 

 

We live in a culture that’s all about more. More hard work, more hours, more sales, more emails, more meetings. More. More. More. What if, just for a moment we gave “less” a try.  

 

More hard work  

The journey of overdoing “more” is paved by buzz words and zeitgeisty business trends. We hear things like “high performance culture” and we think we must do more to reach these heights. And sure, growth is needed, abundance is great, big fan of expansion.   

However sometimes if we apply – dare I say it – more foresight, we may see that there is such a thing as too much “more”.  

  • We do more but think less.  
  • We stress more but achieve less.  
  • Were more busy but less productive.

If all we do is add more to our diaries, inboxes and cortisol levels, we may eventually  end up doing more, but achieving less.  

 

They call all of this more-ness, ‘busywork’ 

/ˈbɪzɪːk/ 

It’s defined as “work that keeps a person busy but has little value in itself.”  

That thought terrifies me. It feels like I might be gaslighting myself into thinking I’m productive when I’m actually just busy.  

However, think about it. The more I do, the less I strategise and plan and see the bigger picture. I add more targets, I add more team status meetings, I add more presentations.   

And, my day clogs up, and I feel very productive. I do this almost mindlessly. It would take more thought to intentionally plan my day and clear my diary, but with the intention of achieving more.   

Feels very Mark Twainish in its irony.  

 

“I didn’t have time to write a short letter, so I wrote a long one instead.” -Mark Twain  

 

I don’t have time to think about working smarter, so I’m working harder.   

Think about it. Let’s say you want to sell more in Q4 than Q3. Logically then, we need to do more customer visits, we need to sell more products, we need to work more. Which adds up. Makes sense.  

So, we add on zeros and percentages and green and red arrows to our target spreadsheets, and we rationalise that more effort means more profit.  

But… 

 

The art of less 

I know this heading sounds like something a lazy person would say to rebrand laziness. But what if we said we want to achieve more in Q4 by doing less.  

Now, this requires more thought. This requires the art of strategic thinking. This requires rethinking. Questioning the way we do things. 

 

Not just asking can we do more? But rather, can we do better 

 

It’s like the saying, “What got you here, won’t get you there” (thanks Marshall Goldsmith). If you think of work through a ‘journey to destination’ lens, it’s easy to think we must just put our heads down and walk more to get further. When actually, if you just look up, there was a shorter path all along.  

 

Work smarter > Work harder 

Words to work by. Live by. Think by.   

To do less by thinking more, is all about a smarter way. It’s not the ‘easy way out’. But it is easier, thanks to technology.   

We live in a digital age whereby technology can not only help us find a shorter path but also help us find the right path. 

Technology can ease the burden of work a little, so we can think more. It can do the tasks, the admin and even provide the insights. Rather than spending our time, skillsand resources on collating information, we can spend it on applying that information and on learning and growing from it.  

Now, that’s smart. 

 

Access to less 

As we have established, it’s initially easier to just “do more” to get more, while the idea or process of trying to get more by doing less can seem overwhelming. So, how does one do it? You give yourself time.   

Take time to rethink and re-strategise your process. Time to consider if there is a way to implement technology, or any other options, that can simplify these processes. Make them more streamlined. 

If the answer is yes? Which it will be. Say yes to whatever helps you achieve more with less. 

 

Automating the Bottom Line: How Technology Aligns Finance and Sales Teams

How Technology Aligns Finance and Sales Teams

 

Finance and Sales: they’re often seen as the odd couple of every business. Finance says, “Be careful!” while Sales hears, “Sell faster!” And then there’s the endless back-and-forth—forgotten invoices, capturing data manually, paperwork that gets lost somewhere between sales reps’ car seats and the finance office. Spreadsheets and powerpoint reports pile up, sales invoices get delayed, and then the finger-pointing begins. It’s a bit like a sitcom… but no one’s laughing. 

 

Technology like Skynamo helps Finance and Sales work together smoothly. Think of Skynamo as a translator that speaks both numbers and targets fluently. With Skynamo in play, finance teams suddenly find themselves with fewer headaches, more streamlined processes, and actual synergy with their sales team.  

 

Here’s how Skynamo bridges that ever-awkward gap between Finance and Sales, while packing in automation, sales analysis and intelligence, security, and data-driven insights that even the most discerning CFO would appreciate. 

An extension of your finance team (without the extra headcount) 

Skynamo is like adding a super-efficient number-crunching member to your finance team who also thinks like a salesperson. When sales reps go out in the field, they’re backed by Skynamo’s real-time insights, including whether a customer is in debt or has payments on hold. This means your sales team doesn’t accidentally sell to customers who still owe you, preventing that awkward “we’ll take it back” conversation down the road. 

The results? 

  • A sales strategy with a financial backbone.  
  • Salespeople don’t just fire in the dark; they work with finance-approved targets and guidelines.  
  • This creates a situation where sales becomes, effectively, an extension of the finance team.  
  • They’re aware, informed, and empowered to make sales decisions that don’t end up hurting the bottom line.  
  • Less risk, more reward. 

The value of true integration: A single source of truth 

Forget the headache of spreadsheets and systems that barely talk to each other. Skynamo integrates seamlessly with your accounting stack, from invoicing software to stock management systems, putting everything finance needs in one cohesive ecosystem. The finance team has access to live, accurate data on customer orders, stock levels, and outstanding payments—all from one place. 

The results? 

  • Fewer errors, no duplicated data. And no more wondering if your systems are actually playing nicely together.  
  • Every sale made, every invoice issued, and every payment received is accurately tracked and reflected in real time.  
  • No manual input, no room for human error, and, importantly, no chasing after missing information.  
  • Skynamo helps finance teams wave goodbye to the dreaded “end-of-month reconciliation marathon” and instead, enjoy a smoother month-end close. 

RADAR: Data-driven decisions 

Skynamo RADAR gives finance teams data-backed insights on stock and sales trends, so you can make precise, informed decisions. It’s not just about knowing what’s selling and what’s not; RADAR also helps you make purchasing decisions with confidence, and reduces the risk of overstocking or, worse, missed opportunities due to insufficient stock. 

The results? 

  • A data-driven approach that supports long-term planning and helps finance teams justify spend based on cold, hard numbers.  
  • RADAR eliminates guesswork, so finance departments can keep their fingers on the pulse of inventory and product movement, planning ahead with certainty.  
  • It’s ROI squared—the cost of not having Skynamo is simply too high once you realise the insights it brings to the table. 

ROI: The (high) cost of not having Skynamo 

We all know what it’s like: there’s the cost of buying new tech, but there’s also the hidden cost of sticking to outdated methods. The price of slow admin, missed sales due to incorrect stock levels, and the endless juggling of manual processes can add up quickly. Skynamo is an investment that pays for itself by eliminating the inefficiencies that eat into profit margins. 

The results? 

  • Invoices are processed faster, clarity on income and product availability is increased, and your finance team and sales team works in tandem.  
  • Skynamo allows finance teams to see what’s happening in the field, to manage revenue, not constantly put out fires.  
  • You get better cash flow control, fewer losses due to human error, and improved overall efficiency that finance teams can see right on their bottom line. 

Streamlined workflows: Make mundane tasks disappear 

We know that sales teams are not hired for their admin skills. One of Skynamo’s superpowers is automation. So, finance no longer has to manually enter data from sales reports, hunt down missing invoices, or tally up stock reports. Instead, sales data flows in real time from Skynamo, so your finance teams are always up to date without lifting a finger. 

The results? 

  • No duplicated tasks, no lost paperwork, and no wondering if everyone’s on the same page.  
  • Finance and Sales are in sync from the get-go, allowing both departments to focus on their real objectives.  
  • For finance, that means less time on grunt work and more time supporting the overarching business strategy and growth. 

Stability, Security, and Trust: Built-in Reliability 

Skynamo doesn’t skimp on security. It’s ISO certified, which means it adheres to the highest standards of data integrity, confidentiality, and reliability. Finance teams can trust that their data is in safe hands, with stringent protocols in place to protect sensitive financial information.  

The results? 

  • When it comes to data, nothing slips through the cracks; every transaction, update, and interaction is logged and secure, so there’s complete visibility and accountability. 
  • The peace of mind that comes from knowing Skynamo has you covered with top-notch security is priceless.  
  • It’s one less thing to worry about in a world where cyber risks and data breaches are all too common.

Let’s talk about what matters to you: Growth, risk, efficiency—and more 

Skynamo addresses core needs finance teams juggle daily: 

  • Growth: When lost sales opportunities are prevented, inventory is optimised, and invoicing is automated, Skynamo ensures that growth doesn’t come at a cost to efficiency or control. 
  • Risk: With real-time financial insights and a bird’s-eye view of customer status, Skynamo mitigates the risk of overdue payments and overextended credit. 
  • Efficiency: Automation, integration, and a streamlined interface make Skynamo the ultimate efficiency booster. Less time spent on manual processes, more time driving the business forward. 
  • Seamless invoicing and accurate stock levels: Skynamo keeps invoices timely, stock levels precise, and financials transparent. Customers on hold? Skynamo lets Sales know before they even knock on the door. 
  • Declining revenue? Not anymore. With RADAR’s sales insights, finance teams can predict and counteract dips before they affect the bottom line. 

Skynamo—the ultimate bridge between Finance and Sales 

Finance and Sales can be the ultimate team, but only with the right support. Skynamo acts as the mediator, translator, and backbone of this partnership. From real-time insights to automated workflows, data security, and integration, Skynamo turns friction into flow. For finance teams, this isn’t just about getting Sales in line; it’s about building a more resilient, data-driven, and profitable future. 

 

So, finance professionals, take a deep breath, let Skynamo handle the messy details, and enjoy watching Sales finally work with you, not against you. After all, you’ve got a company to grow—and Skynamo’s here to make it happen, headache-free. 

 

Mobile CRM for sales teams – Literally the only tool you need

Mobile CRM for sales teams

 

Anyone who says sales people are gifted at admin has never worked in sales. So why is sales so admin-heavy? Think about the call reports, sales forecasting, the in-field orders, and constant monthly reports. Enter mobile CRM for sales reps and managers — literally the only tool you’ll need. And, it’s changing the game for B2B companies.

We get it. It sounds ludicrous. One mobile CRM app and desktop solution that ticks all the boxes. But we have built Skynamo to do just that, because we come from sales. So, we’re going to talk about mobile CRM for sales teams from all angles.

  • As a sales manager, maybe you were promoted into your role because you’re really good at sales. Maybe you’ve just always loved sales and sales strategies. But, managing a team of field sales reps is an entirely different kettle of fish. You’re expected to juggle multiple reps, clients, and data, and all while keep track of performance and churn out never-ending reports.
  • For sales reps, the field can be a battlefield—packed with client meetings, follow-ups, and the constant pressure to hit targets.
  • And customers? They expect nothing less than immediate, accurate, and seamless service.

 

The sales struggle: A three-way perspective

Sales managers: The blind spot

Without real-time insights, as a sales manager you’re often in the dark about what’s happening in the field. Are your reps prioritising the right clients? Are they actually driving value in their meetings? How many deals are at risk because no one followed up? You can’t afford to guess, but you also can’t keep up with constant check-ins.

Sales reps: The time crunch

As sales reps, you’re drowning in admin. Between juggling meetings, entering data, and keeping up with product updates, there’s hardly any time left to focus on what matters—closing deals. And when you don’t have instant access to the latest customer info or stock levels, you’re forced to rely on memory, which is risky.

Customers: The frustration factor

Customers don’t care about internal chaos. They care about fast, accurate responses. They expect tailored solutions on the spot, and they won’t hesitate to turn to a competitor if they sense inefficiency.

Sound familiar? These are challenges nearly every B2B company faces. But here’s the good news: a mobile CRM can fix it all. Literally.

 

How a mobile CRM solves the problem

A sales mobility app and platform gives your team instant access to everything they need—anytime, anywhere. Let’s break down how it benefits each player in this sales triangle.

1. Sales managers: You get real-time control and visibility

Picture this: You know exactly where each sales rep is, which clients they’re meeting, and how productive they’ve been today—without having to call or email. Skynamo sales CRM gives you real-time visibility into their activity, so you can make decisions based on data, not assumptions.

 

Performance gaps? Spotted instantly. High-potential deals? Prioritised immediately. Your stress levels are a lot lower, and your job satisfaction hits the roof.

2. Sales reps: More selling, less yelling

Sales reps, Skynamo’s mobile CRM lets you leave the paperwork behind. No more scrambling to update spreadsheets after a long day on the road. No more being hounded for reports.

With just a few taps, you get automated reports, you can update client info, log meetings, and access the latest product details right from your phone.

That means less time on admin and more time doing what you do best—selling. And because you have everything they need at your fingertips, you show up to every meeting prepared and confident.

3. Customers: Instant satisfaction

When reps have access to real-time data, customers get real-time answers. No more, “Let me check on that and get back to you.” Sales reps can give accurate quotes, check stock, and resolve issues on the spot. It’s the kind of experience that builds trust and loyalty—and keeps your customers coming back.

 

The big wins of mobile CRM for salespeople

Here’s why investing in mobile CRM will give your sales team the upper hand.

  • Real-time, automated reporting: Stay on top of sales activity as it happens. You get live insights into who your reps are seeing, what they’re doing, and where deals are in the pipeline. For even more comprehensive, in-depth sales analysis, we have Skynamo RADAR.
  • Instant access to data: Reps can pull up customer info, product details, pricing, and even past interactions with a quick tap. No more digging through emails or relying on memory.
  • Boosted productivity: With less time spent on admin, reps can focus on what they’re paid to do—sell. They’ll hit more meetings and close more deals without the headache of manual data entry.
  • Stronger customer relationships: Armed with accurate, up-to-the-minute info, your reps can deliver a personalised, efficient service that leaves customers feeling valued and understood.
  • Accurate forecasting: The live data provided by mobile CRM allows you to spot trends, identify opportunities, and forecast with precision. No more guesswork, just solid insights.

Why Skynamo mobile CRM?

At Skynamo, we understand that B2B sales don’t happen in an office—they happen in the field. That’s why we’ve built a mobile CRM that’s designed specifically for sales reps on the move. Whether your reps are visiting clients, managing follow-ups, or closing deals, Skynamo gives your sales teams tools to work smarter, not harder.

 

For managers, it’s a window into the field without micromanaging. For reps, it’s a lifeline to stay organised and effective. And for customers? It’s the experience that keeps them coming back.

 

Ready to supercharge your sales with the best mobile CRM?

Give your reps the power of a mobile CRM and watch your sales soar. Let Skynamo show you how it’s done.

 

FAQs

What is field sales mobile CRM?

Field sales CRM – Skynamo – is a tool designed for B2B sales reps who work in the field. It gives them mobile access to customer data, inventory levels and prices, and allows them to manage relationships on the go. It helps streamline sales processes, boosts productivity, and gives managers real-time visibility into their team’s activities.

What is mobile CRM?

Mobile CRM is your CRM system optimised for smartphones and tablets. Skynamo mobile CRM gives reps instant access to customer data and tools wherever they are – it even works offline. It enables quick updates, seamless communication, and real-time access to vital sales info. With Mobile CRM, your team stays productive on the move, not tied to the office.

What is the best CRM system for sales?

The best CRM system for sales is Skynamo. It makes life easier for both managers and reps by offering real-time insights and reducing sales admin work. Built for field sales, it’s ideal because it can integrate with your ERP, and so give your reps mobile access to customer data, inventory data, and gives managers visibility to field sales activities.

What is CRM in sales?

CRM in sales is a system that tracks customer interactions, manages relationships, and ensures follow-ups are timely and accurate. It helps reps stay organised and gives managers visibility into sales activities. It’s essential for maintaining strong customer relationships and driving consistent sales growth.

 

The “Fondamentals” of business growth: How new sales software empowers sales success

How new sales software empowers sales success

Business owners, sales managers, and reps – it’s time to stretch beyond your comfort zone! Just like exercise queen Jane Fonda taught us the value of a good stretch, adopting new sales software might feel like a challenge. But it’s exactly what you need to build a better, stronger, and more flexible sales team.

In today’s fast-paced market, staying competitive means more than physical fitness; it’s about being tech-fit, too.

That’s where Skynamo, the field sales software designed for South Africa’s dynamic market, comes into play. It might feel like a workout now, but this “stretch” will transform your sales process and take your team further than ever before.

Let’s break down the “fondamentals” of why Skynamo is the right move for your business.

 

The stretch struggle: Why new sales software feels like a workout

Let’s face it – adopting new sales tech can be a pain. Just like that first stretch in the morning, it can feel uncomfortable and stiff. Here’s why adopting new sales software can feel like a workout:

  1. Fear of Change: We’re creatures of habit. Sales teams often stick with outdated tools simply because they’re familiar. New software? Yikes!
  2. Complexity: Implementing a new CRM isn’t easy. There’s training, data migration, process changes – it’s like tackling a complex Fonda workout!
  3. Cost Concerns: Will this new tool actually deliver results? Business owners worry about the return on investment and the risk of wasting time and money.

 

But, just like with any good exercise routine, pushing through the discomfort brings results. When you embrace the right “fondamentals,” your sales team will come out stronger, leaner, and ready to conquer new heights. That’s where Skynamo shines.

 

Why your sales need a bit of a stretch

Jane Fonda taught us that success starts with the basics – stretching, strength, and flexibility. In sales, the “fondamentals” are visibility, efficiency, communication, and growth. Let’s break down how Skynamo helps you master each of these.

1. Stretch for visibility

In sales, seeing what’s happening on the ground is crucial. Outdated methods leave you in the dark – sales reps are out, data is scattered, and you’re left guessing. 

Skynamo’s stretch: Skynamo gives you real-time visibility into your team’s activities. With GPS tracking, you know where your reps are, who they’ve visited, and what needs to be followed up on. No more guessing.

  • For Sales Managers: Get a clear snapshot of your team’s daily performance. This sales software for sales managers means clarity with zero hassle.
  • For Sales Reps: Stop wasting time on tedious reporting. Skynamo automates this for you, so that your sales rep software allows you to focus on what matters – selling.

2. Stretch for efficiency

Sales is about maximising face time with customers. Inefficient planning, manual data entry, and constant miscommunication slow everything down.

Skynamo’s Stretch: Skynamo’s smart route planning and scheduling mean your reps spend less time driving and more time closing deals. This mobile sales app provides on-the-go access to customer data, making it easy to log visits and place orders right from the field.

  • For Business Owners: Streamline operations and identify bottlenecks to boost productivity.
  • For Sales Reps: It’s like a daily stretch routine that maximises your range of motion – more meetings, more deals, less admin.

3. Stretch for communication

Effective communication is the lifeblood of sales. Poor communication between reps, managers, and back-office staff leads to missed opportunities and frustrated customers.

Skynamo’s Stretch: Skynamo’s built-in communication tools keep everyone on the same page. Managers can instantly send updates and promotions to reps’ mobile devices, while reps can share feedback from the field in real-time.

  • For Sales Managers: Stay in constant touch with your team. No more wondering if your reps have the latest info.
  • For Sales Reps: Quickly share customer insights and feedback. It’s like a fast stretch – keeps everything aligned and moving smoothly.

4. Stretch for Growth

Stretching isn’t just about the now; it’s about preparing for future success. Growth requires data-driven decisions, the right tools, and the right mindset.

Skynamo’s Stretch: Skynamo’s sales analytics provides deep insights into team performance and market trends. This data lets you refine strategies, set realistic targets, and seize new opportunities.

  • For Business Owners: Use Skynamo’s reports to assess ROI and refine strategies for growth.
  • For Sales Managers: Track individual and team performance, motivating reps and aligning activities with business objectives.

Less cramping, more extra miles with Skynamo

Like the extra stretch that turns a workout from good to great, Skynamo elevates your sales process beyond basic management. Here’s how it tackles common sales challenges:

  • Tech hurdles? Skynamo’s intuitive, mobile-first design makes it easy to adopt, minimising the learning curve.
  • Low productivity? By automating data entry, reporting, and route planning, Skynamo frees up time for reps to focus on selling.
  • Team empowerment? With real-time insights, both managers and reps can make quick, informed decisions, responding to customer needs faster than ever.

Get a leaner, stronger, more flexible sales team

Yes, adopting new sales software might feel like a stretch. It’s uncomfortable at first, and it takes effort. But it’s exactly what your sales team needs to be stronger and more flexible. By mastering the “fondamentals” of visibility, efficiency, communication, and growth – your team can stretch to meet market demands head-on.

 

Skynamo is the ultimate sales software that takes your team further. This mobile and desktop sales software empowers your sales force to perform at their best. Think of it as your Jane Fonda workout for sales – tough at first, but the results speak for themselves. So, get ready to stretch those sales muscles and embrace the power of Skynamo.

Because remember – the only way to go further is to stretch.

Contact us today and let’s chat.

 

FAQs

1. Is new sales software difficult to implement?

Not with the right tool! Skynamo is designed to be user-friendly, with a mobile-first approach that minimises the learning curve. Most teams can get up to speed quickly with its intuitive interface and hands-on training resources. The implementation might feel like a stretch at first, but the payoff in efficiency is well worth it.

2. How do you implement a new sales software?

Start by assessing your current sales process and identifying areas for improvement. Next, choose a tool like Skynamo that fits your team’s needs. Roll it out in phases, beginning with core features like customer data management and reporting. Provide comprehensive training for your reps, utilise Skynamo’s support resources, and collect feedback to continuously refine the process.

3. Is my spreadsheet enough to manage a sales team or company sales?

Not really. Spreadsheets can quickly become outdated, error-prone, and cumbersome to manage. They lack real-time insights, automation, and the dynamic features of sales software like Skynamo. A dedicated sales software provides you with visibility, communication tools, and analytics – essential for effective sales management.

4. How can sales software improve sales?

Sales software like Skynamo improves sales by streamlining your workflow, providing real-time customer data, automating administrative tasks, and enhancing communication. With tools like smart route planning, digital catalogues, and detailed analytics, it allows your team to focus on what matters – building customer relationships and closing more deals.

 

Also read: Sales Fondamentals: the tech flex that stretches your sales

Sales fondamentals

Sales fondamentals: Sales tech stretch

The tech flex that stretches your sales 

 

Picture this:  

It’s the 80s, hair is big, pen and paper for managing sales is bigger.  

 

Fast forward to today and whilst we should be leaving the pen and paper (and maybe the hair) in the past, there are some “fondamentals” we can still apply to managing sales today. 

 

Thrust your sales tech forward 

Look, there is nothing quite like the word ‘thrust’, to really make ya sit up and pay attention. That’s what using the right sales tech can do for you with your customers.  

 

One can respect the hustle of the pen and paper approach to managing sales teams. The resilience of it, to stay true, over many years as a tried and tested solution to keeping records, taking notes and planning your day. But much like Lycra and leg warmers, they had their day and it’s time to embrace the now.  

 

Change is scary though, right? But deep breath you got this. Just like your legs have not gotten any colder sans warmers, your sales won’t sans pen and paper.  

 

In fact, by embracing change and new technology, you will now be able to work smarter, not harder. So, whilst you’re selling, you’re also buying yourself time. And we all know time is money. 

So, you know “squat” about sales tech 

Sure, more time and more money sound great. Love it, big fan. The reality is that the fear of change is also rooted in that of the unknown. We know pens, we know paper, heckeven spreadsheets are a safe space 

 

However, just as that inspirational mug on your shelf says, “there is a whole new world just beyond your comfort zone”.  

 

Just because one does not know or understand something, does not mean it can’t be the right solution for them. The fact is, whether youre fluent in Tik Tok or still not entirely sure what an app actually is, you can learn. 

 

The thing about sales technology and sales apps is that the good ones mimic the processes you already do, in a way that makes them instinctive, so it is easy to learn how to use them. It comes down to still doing what you know how to do, but in an easier and more efficient way.  

 

Why leap when you should lunge 

Or, how to update your sales tech without leaving your team behind.  

Updating the way you manage your sales, whether from WhatsApp to app or from manual to automated, can feel like a leap. A leap forward is good though, right?  

 

But a lunge forward is better. When adopting new sales technology, a solid change management process is essential. Honestly, had the change management process of lycra leggings been handled better, they may have had more of a lifeline.  

 

We have established that change is scary, that we fear what we don’t know, etc. etc. How we handle this change impacts whether new tech/processes are merely implemented or if they are actually adopted.  

 

Hence, why lunging is better than leaping. When you leap, you leave everything behind in a bid to move forward. Whilst, when you lunge, you are still moving forward but keeping one foot on the ground. The same could be said for tech adoption processes.  

 

If you simply leap forward, “drop your pens, say so long to your spreadsheets”, you firstly exacerbate any sense of change induced fear, and secondly you abandon any efficacies of what was working in your previous process.  

 

As mentioned, good sales tech apps should enable you to do what you currently do but better, and more frequently. It should be lunging forward with what is working for you and only abandoning what doesn’t. It should not be leaping away from your entire sales management approach.  

When you’re stretched too far, lean into Skynamo 

So, what’s the lesson in this? Between all the fondamentals, here’s what we’re trying to say: If the general aesthetic of 80s workout gear has taught us anything, it’s that change is inevitable. But, our approach to it is a choice. So, choose wisely.

 

 

We are built different

South Africans are built different

For that reason, we build differently 

There is something special about Heritage Month. You can hear the braais sizzling, the eish clinking, and the hadedas hadeda-ing. These are the sounds that call us to come together.  

As the whole country physically and metaphorically seems to thaw from the winter season, we celebrate and honour our South Africanness. Over the past year, many notable South Africans have continued to thrive on the field, on our screens, and in our hearts.  

But what does this South Africanness look like? Not from the perspective of the headlines, but rather, that of the bottom line? 

 

Local is still really lekker 

Let’s face it, we do love us a locally-made product. We really embrace this philosophy, the benefits of buying and supporting local. Beyond the feel-good factor, there is an “if you know, you know” element. There are certain products and services South Africans need, that only a South African could create.  

Our braais are built different (don’t come at us with no gas BBQ nonsense). Our beers taste different. And the smell of a pannekoek outside the shops on a Saturday morning, well, that just hits different entirely.  

The same can and should be said about the B2B space. 

 

We trade in trust. For reals.  

As South Africans, we’ve had our fair share of broken promises. Whether it’s water, or lights or simply saying RIP to your tyres after a trip down a road that’s holier than a Sunday. Let’s face it, we have trust issues.  

In fact, in the B2B space, trust is even more important because the deliverables and the services rendered are often intangible. Unlike our B2C counterparts: You buy a t-shirt. There’s a hole in it. You see it is poor quality. Much easier path to enlightenment.  

In B2B, your investment is less clear. It might be in streamlined processes, increased sales, decreased risks. And the holes here are a lot harder to see.  

So, trust equity is even more of a decision-making factor for businesses.

 

South African’s build from a place of problem-solving rather than simply product or service creation. So, we hold ourselves to a higher standard. 

 

In SA-to-SA businesses, you’d better believe we hold it to a higher standard than “we hope it works”. It absolutely must deliver on its promise.

 

We invest in ‘rugged’ solutions. Because South Africa’s a tough country. 

We trust certain bakkie brands with our lives, right? They have been built with our needs in mind. They have a reputation for getting the job done, no matter what.  

As decision-makers, we are often tempted to look overseas for big-brand solutions. But let’s apply bakkie-thinking when we look for a B2B partner or supplier.   

Why? Because most local businesses create solutions for South African problems. So, whilst B2B products and services may not rumble like an engine, taste like a beer, or smell like a pancake, we deeply meet a South African need in a way that no international brand can.  

 

Who better to trust with your business than a business that faces the same challenges as you? On a daily basis. And, more importantly, has overcome these, and can help you do the same? 

 

We proudly share in the mentality that “Hulle weet nie, wat ons weet nie“. But then we trust some of those who are not “ons”, with the livelihood of “ons” companies to weet what we weet they “weet nie”. You weet what we mean? 

 

Simply put, we are built differently. And so, we build differently.  

On the sports field, in a factory or around the boardroom, we build from a lifetime of grit, resilience and passion. No one does it quite like we can. We get the value of trust equity, like no one else does. 

And let’s be honest, as South Africans our BS radar is in “always on” mode. We don’t like being messed around.   

South African-built businesses like Skynamo understand this. In B2B, you deal in trust, not just contracts.  

So, how do you know who you can trust? Well, you look for trust cues along the way. Like testimonials, values, case studies, referrals. You find out if the company is still innovating, or if they’ve quietly stopped trying to solve new problems. You ask around and see what others think of a company before you answer their email or book a demo 

 

Ultimately, you want tech, services and products to be designed with you in mind, and the people you work with to do what they say they will.  

 

And trust, in South Africa, is worth more than anything. Even more so in the B2B space where you engage in intangibles over a long period of time.   

Ultimately, that’s why we trust other South African businesses to patch the holes in our business. Because they have learned to create a solution from patching their own.  

I like it when you talk foreign 

So, to recap: we are built differently, and we build differently. By South Africans, for South Africans. Get it? Got it? Good. Let’s go further.  

It’s not only South Africans who appreciate how we are built differently. Beyond the rugby field (where we’re numero uno, as a gentle reminder), South African work ethic, candor and creativity are widely acknowledged at an international level.   

Why wouldn’t it be, right? South Africans and South African business are built on resilience, grit and passion. And the most important thing of all we build: trust. 

 All that‘s to say, next time you’re in the business to do business… make sure it’s a South African one.  

 Happy Heritage Month, fellow Saffers. You legends! 

 

written by Taylea du Toit (Marketing Manager) 

Hulle Weet Nog Steeds Nie Wat Ons Weet Nie

Hulle Weet Nog Steeds Nie Wat Ons Weet Nie

In a world where you can be anything, be South African. 

 

How fitting that as we approach Heritage Month, we continue to celebrate South African success. From outstanding Olympic feats to the rugby fields, to fighting rings – there’s never been a better time to celebrate our heritage. One thing about everything synonymous with being South African, is that the pull of patriotism toward our people often provides relief from the pain of our politics.  

 

So, what if we all decided to pull on this further? What if we all chose to dive into national pride along with those who pioneer it? What if we decided to stand tall, in a world that can often make us feel small? 

 

To quote the ever-resilient Dricus Du Plessis, “They don’t know, what we know.” Presumably, because they never needed to “know it”.  

 

As South Africans, however, many of us face countless opponents before we even reach the battle. We fight, we struggle, we win. Not only because we want to, but because we have to.  

 

So, when one of us wins, we all win. Because most of us, at some level, can relate to the journey it took to get there.  

 

Let’s get down to business 

It’s phenomenal to see our sportsmen, our musicians, our people standing in their South Africanness, not shying away from it and getting the acclaim they so deserve. So, perhaps the challenge is for more South African businesses to do the same.  

 

We find ourselves in a digital world that’s created a global village of opportunity. So, SA born-and-bred businesses can continue to grow in reach and influence beyond our borders.  

 

However, there seems to be a misconception that – to grow into the world we aspire to – we must grow out of the one we came from. We must tweak our accents, limit our “ja’s”, and adapt to dollar tastes with rand budgets. Nee man!  

 

As South African businesses, we should take guidance from our champions. Embrace the culture, the courage, the chaos of what makes us, us.  

 

Lean into the accents. Embrace the anecdotes.  Align businesses unapologetically to our fynbos-covered roots.  

 

Local is still very lekker 

Fact of the matter is…South African businesses are filled with South Africans, and sho, what a strength that is.  

 

Simply put, it’s our people.  

 

Our people who show grit simply getting out of bed in the morning.  

Our people who sip on tenacity with their Rooibos tea and Ouma rusks.  

Our people who, before even getting to work, have dealt with everything from lights being off to the news being on and all the potholes in between.  

 

The resilience of our people outside our office walls is exactly what drives the brilliance within them.  

 

While resources speak, necessity roars 

They say necessity is the mother of innovation. 

Well, ja, then we truly must be the motherland.  

Our people want for very little but need for a whole lot. This has been the seed of many flourishing innovations, all rooted in the deep need of those who plant them.  

 

We are the birthplace of some of the best technologies and technicians in the world and the irony is that we got used to sitting in the dark for multiple hours a day. But the key here is that we never let the realities of the current world inhibit us from creating a better one. We simply use it as fuel to drive innovation faster. 

 

We create, innovate, and collaborate to find solutions because often we can’t afford not to. It’s this difference in having such ingrained purpose that sets our innovations apart from the rest of the world before they have even left the pitch deck. So, perhaps our most prevalent resource is often our complete lack thereof.  

 

And, when this purpose meets the passion of the aforementioned people, well… let’s just say: they don’t know, what we know, and that’s our greatest strength. 

 

written by Taylea du Toit (Marketing Manager)

How Technology Helps Women Today Be the Ultimate Multitaskers That They Are

How Technology Helps Women Today Be the Ultimate Multitaskers That They Are

Let’s face it: women are expected to do it all. And not just do it all, but do it all with a smile, while wearing multiple hats, and without breaking a sweat. You’re a sales manager, a sister, a mother, a friend, a homemaker, a sports enthusiast, and probably a few more things before your first cup of coffee kicks in. It’s impressive, it’s exhausting, and frankly, it’s borderline superhuman. But here’s the thing—no one, not even Wonder Woman, can do it all alone. Thankfully, technology is here to lend a helping hand, and make the impossible slightly more possible.

 

The Many Faces of Modern Womanhood

If you’re reading this, chances are you’ve got a daily to-do list that makes the average person break out in a cold sweat. In one day, you might be closing a deal, scheduling a dentist appointment, and planning a surprise birthday party—without forgetting to outline next year’s sales strategy and hit the gym. You’re essentially the CEO of your life, and you manage the different departments with precision.

The world has always expected a lot from women, but today’s demands are on another level. You’re not just keeping the home fires burning; you’re also expected to fan the flames of a thriving career, maintain friendships, and keep up with personal interests. Oh, and don’t forget to stay fit and drink enough water. The pressure is real, and it’s relentless. Thankfully, there’s tech to help you navigate this crazy maze without losing yourself in the madness.

 

When Nature Meets Technology: Womankind’s Secret Weapon

Sure, women have always been good at multitasking. It’s practically written into the genetic code. But let’s be honest—evolution didn’t prepare us for juggling Zoom calls, soccer practice, and meal prep, all while keeping up with the latest Netflix series.

Thankfully, we have access to so many bespoke tech tools that can boost our already impressive multitasking abilities and help us stay on top of our game.

With the right technology in your corner, it’s also doable. Tech tools are not just about convenience—they make it possible for you to manage the impossible and still have time for the things (and people) you love.

 

Let’s Talk Sales Tech: Skynamo – The Sales Manager’s Best Friend

In the sales world, being a manager is like spinning plates, except the plates are on fire and your to-do list is written in disappearing ink.

Where there’s good sales teams, there’s Skynamo. For sales managers, Skynamo keeps the wheels turning, saves you time, gives you clarity, and adds some serious horsepower under the hood.

With Skynamo, those mind-numbing admin tasks that drain your will to live and take hours to finish are taken care of. Think order processing, reporting, and route planning — automatically done — so you can focus on what really matters, like coaching your team or spending that extra hour with your family.

The platform’s real-time data analytics give you the clarity to make quick, informed decisions. And because Skynamo is mobile-friendly, you can stay connected and in control whether you’re at the office, on the road, or in line for your morning latte.

By making your sales processes more efficient, Skynamo isn’t just saving you time; it’s giving you back your peace of mind. That means more quality time with your kids, more attention to your team, and maybe, just maybe, a little time for yourself.

 

Let’s Talk Calendars: Organising Life’s Chaos

Outside the office, life is no less hectic. The good news? There’s an app for that. Need to organise a chaotic family schedule? Look no further than Cozi or Google Calendar. These tools are like having a personal assistant in your pocket, so that everyone’s on the same page and nothing is overlooked.

Trello or Asana are godsends when it comes to breaking down big projects—be it planning a family vacation or managing a home renovation—into manageable chunks. Set your deadlines, assign tasks, and watch your to-do list shrink with satisfying checkmarks.

 

Let’s Talk Friends and Fitness: Staying Connected, Staying Sane

Between work, family, and everything in between, staying connected with friends can feel like an impossible task. Thankfully, technology makes it easier to maintain those vital social bonds. Whether it’s a quick message, a shared meme, or a long-overdue video call, apps like WhatsApp, Facebook, and Zoom help keep friendships alive, even when time and distance threaten to get in the way.

For those who need a fitness fix, apps like Strava or MyFitnessPal are your personal trainers, workout buddies, and cheerleaders all rolled into one. These platforms not only help you stay on track with your fitness goals but also offer a much-needed outlet for stress relief and personal accomplishment.

 

Tech for Self-Care

Now, let’s talk about self-care—a concept that often feels like a luxury, but is actually a necessity. Meditation apps like Calm or Headspace help you carve out a few minutes of tranquillity in an otherwise chaotic day. Just a few moments of mindfulness can work wonders for your mental health, helping you recharge and tackle the next challenge with renewed energy.

And for the coffee enthusiasts out there, apps like Starbucks ensure that your caffeine fix is never far away. Because sometimes, the only thing standing between you and a complete meltdown is a perfectly brewed cup of coffee.

 

This Woman’s Month, Here’s More Power – and More Tech – to You

So, there you have it: a glimpse into how technology is helping women not just survive, but thrive in their multifaceted roles. Whether it’s organising your chaotic schedule, keeping you connected with loved ones, or giving you the tools to excel in your career, technology is the ultimate support system. It amplifies your natural multitasking abilities, making you the ultimate multitasker you were always meant to be.

As women continue to redefine success, platforms like Skynamo are here to support, guide, and empower them every step of the way. Because while being a superhero might seem impossible, with the right tech, it’s just another day at the office.

 

Sales AI Redefined for Sales Success

Sales AI Redefined for Sales Success

We don’t do artificial. We do actionable.

The buzz around Artificial Intelligence (AI) is undeniable, especially in the dog-eat-dog world of sales. But at Skynamo, we believe AI is more than just algorithms and automation. It’s about empowering your sales teams with intelligence that’s actual, accountable, annual, actionable, and accurate. Let’s explore how Skynamo is redefining AI for sales.

1.  When you need Sales AI to mean “Actual Intelligence”: Turn Data into Profit

Because, in sales, we don’t get participation awards just for trying. We need to win. And, in the age of big data, it’s not about who has the most information, it’s about who can extract the right insights.

Read our blog on how to optimise your B2B sales strategy this year.

Skynamo RADAR, our advanced analytics tool, transforms your raw customer data into actionable victory.

  • Identify Trends: Spot emerging patterns in customer behaviour, product performance, and sales cycles.
  • Optimise Pricing: Make informed decisions about pricing strategies based on real-time market data.
  • Personalise Experiences: Tailor your sales approach to individual customers for maximum impact.
  • Boost Profitability: Uncover hidden opportunities to increase revenue and reduce costs.

With Skynamo RADAR, you’re not just collecting data, you’re turning it into a powerful engine for profit.

2.  When you need your Sales AI to mean “Accountable Intelligence”: Keep your team on their toes

Sales managers get a clear view of their team’s activities to ensure everyone is on track.

  • GPS Tracking: Know where your reps are in real-time. Get efficient territory coverage that turns into conversions. No more guesswork. No more empty shelves.
  • Task Management: Track the progress of individual tasks and overall goals like a hawkeye ref.
  • Performance Monitoring: You can monitor sales performance against targets, identify top performers, and address areas for improvement.

Skynamo’s accountable intelligence fosters a culture of transparency and accountability. This always leads to higher team performance and improved results.

You might enjoy our blog on why tracking tech is really good for your sales game.

 

3.  When you really want sales AI tools to give you “Annual Intelligence”: Lean from the past to win in the future

Understanding your sales performance over time is crucial for long-term growth. Skynamo’s annual intelligence dashboards give you the historical perspective you need.

  • Year-on-Year Comparisons: Track changes in sales figures, customer behaviour, and product trends over time.
  • Seasonal Insights: Identify peak sales periods and adjust your strategies accordingly.
  • Forecasting: Predict future sales trends based on historical data, allowing for proactive planning.

When you have annual sales data at your fingertips, you can eliminate knee-jerk reactions, and make fast, data-informed decisions that drive sustainable growth year after year.

See what Skynamo RADAR can unlock for you.

 

4.  Accurate Intelligence: Know your customers (and team) inside out

The key to sales success? Data-backed decisions. Skynamo takes your disparate data, and gives you live, accurate intelligence in highly-visual, real-time dashboards to inform every aspect of your sales strategy.

  • Customer Profiling: Build detailed customer profiles based on purchase history, preferences, and interactions.
  • Sales Team Insights: Identify your top performers, understand individual strengths and weaknesses, and tailor training accordingly.
  • Competitor Analysis: Keep tabs on your competition and adjust your play accordingly.
  • Market Research: Gain insights into market trends, customer needs, and emerging opportunities.

With Skynamo’s accurate intelligence, you can confidently make decisions that lead to improved customer relationships, increased sales, and long-term success.

 

5.  Actionable Intelligence: Get off the bench and into the game

Data without action is meaningless. Skynamo goes beyond just giving you data; we equip your team with the analysis to act on those insights effectively.

  • Smart Recommendations: Receive personalised suggestions for the next best actions to take with each customer, based on their unique profile and behaviour.
  • Automated Workflows: Streamline your sales processes with automated workflows that trigger actions based on specific events or criteria, so you can act faster than a Kolbe sidestep.
  • Sales Playbooks: Create and share winning strategies that guide your team through proven sales strategies

Skynamo: Bringing sales AI to life. Literally.

Skynamo isn’t just another sales AI tool. It’s a comprehensive platform designed to empower your sales team with the intelligence they need to win. By redefining AI with a winning approach, we’re helping businesses unlock their full sales potential.

So, if you’re ready to tackle your sales challenges head on, request a demo today and let’s see how we can transform your sales processes.

After all, winning is a habit, and with Skynamo, you’ll be forming good habits from the get-go.

From flirtation to integration – Make it official in March

From flirtation to integration - Make it official in March

As the fanfare of February’s amorous escapades settle, and the last of the heart-shaped chocolates are begrudgingly consumed from the clearance aisle, we find ourselves on the cusp of a new month. Ah, March – a time of transition, where the remnants of summer’s relentless heat reluctantly give way to the first cool tendrils of autumn. And what better way to usher in this season of cosying up than by taking the plunge with that wickedly smart, easy-on-the-eye entity that’s been catching your interest? No, not the barista with the asymmetrical haircut – I’m talking about Skynamo.

How to swipe left on sales fatigue and fall in love with selling again

How to swipe left on sales fatigue and fall in love with selling again

You’re just a salesperson, standing in front of a prospect… asking them to love your product.

 

It’s the romantic comedy of errors that can be the selling profession. See the thing is, selling and dating are a dynamic duo of similarities, that frankly we don’t talk enough about. So let’s unpack the parallels shall we?

Cupid meets commerce: The 5 love languages of B2B sales

Cupid meets commerce: The 5 love languages of B2B sales

Are you ready to shoot your metaphorical love arrows in the grand bazaar of B2B relationships? If you’re in sales today, you’re not just selling products; you’re acting as a matchmaker! And our trusty wingman in this romantic comedy? Skynamo CRM. It’s like having a dating coach for your sales pipeline.