Planning for the future of your business once you are no longer at the helm may be one of the last things on your to-do list, but it shouldn’t be. All businesses will experience a transition at some point, and making sure that you have a system in place for business succession helps to ensure longevity and stability even when you are gone.
As consumers have become more and more comfortable with online shopping, there has been an undeniable digital transformation in field sales. With the change in interface, digital expectations have changed, and today customers demand an online experience that mimics their past face-to-face shopping interactions.
So, you’ve accomplished the seemingly insurmountable task of launching your business. Through the days and nights of hard, relentless work you have likely encountered the issue that all business owners and entrepreneurs encounter – how do you balance the needs of both your business and your family?
Investing in readymade sales force automation (SFA) could seem unnecessary if you have the available in-house tech knowledge and only need to make small tweaks to existing systems. But if you want to do something complex or specialized, buying a readymade solution might make more sense in the long run.
Effective communication, or the lack thereof, plays a crucial role in sales team synergy. Our past surveys have shown us that too many businesses still struggle with getting this right. Here we highlight the two frictions that contribute to ineffective communication and how businesses are overcoming them.
One of the biggest challenges of running a small to medium enterprise in 2021 is the ongoing digital transformation of field sales hastened by the demands of the pandemic.
This digital transformation requires promoting your products/services across various digital channels to reach your target consumers.
Skynamo now integrates with Microsoft Dynamics 365 to give sales reps the ability to improve order accuracy and shorten order fulfilment times for manufacturers and distributors.
Sales are driven by customers. Businesses must therefore devise strategies that offer a rewarding and personalized sales experience. With the move to eCommerce, however, this has become a much more complex task.
Small and medium enterprises (SMEs) are essential to the economy’s health and predicted to lead an economic recovery post-COVID. However, many of these businesses are fighting to keep their doors open since the onset of the pandemic, with 89% impacted by the recent rioting and looting in KwaZulu-Natal and Gauteng, according to research by BeyondCovid. Positively, the latest data by Skynamo’s Industry Thermometer for July 2021 reveals that the political turmoil did not have as big an impact on sales as expected.
At a glance it may seem like choosing a best of breed platform is the simple answer to all of your problems. However, you would be forgiven for thinking so off the bat.
How do field reps stay entertained in traffic or while travelling to a customer who’s an hour or more away? Do they tune in to music or talk radio? Or, do they prefer listening to a podcast or getting lost in the plot of an audiobook instead?
Selling is increasingly pushed to purely digital channels and while it’s enhancing efficiency, it’s also removing what’s at its heart: trust. Using the right kind of sales technology can play a crucial role in restoring this trust between you and your future customers.